Cowes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Cowes in 2025? Explore comprehensive Airbnb analytics for Cowes, Victoria, Australia to uncover income potential. This 2025 STR market report for Cowes, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 711 active listings.
Whether you're considering an Airbnb investment in Cowes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cowes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cowes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cowes (2025)
Understanding the monthly revenue variations for Airbnb listings in Cowes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cowes is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cowes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,038+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,987 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,205 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,076, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cowes
Cowes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cowes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cowes:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cowes
Average Daily Rate (ADR) Airbnb Trends in Cowes (2025)
Effective short term rental pricing strategy in Cowes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cowes typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $400+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $174 per night.
Average Daily Rate (ADR) Trend by Month in Cowes
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Airbnb Seasonality Analysis & Trends in Cowes (2025)
Peak Season (January, December, April)
- Revenue averages $4,123 per month
- Occupancy rates average 42.8%
- Daily rates average $282
Shoulder Season
- Revenue averages $2,762 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $252
Low Season (March, July, August)
- Revenue drops to average $1,926 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $242
Seasonality Insights for Cowes
- The Airbnb seasonality in Cowes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cowes's highest earning potential, with monthly revenues capable of climbing to $5,129, occupancy reaching a high of 54.1%, and ADRs peaking at $306.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,699, occupancy could drop to 26.0%, and ADRs may adjust down to $234.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cowes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cowes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cowes (2025)
Exploring the top neighborhoods for short-term rentals in Cowes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cowes Beach | The main beach in Cowes, known for its golden sand and calm waters. Perfect for families and beachgoers, making it a hot spot for tourists during warmer months. | Cowes Beach, Cowes Jetty, Phillip Island Nature Parks, Penguin Parade, Cowes Cultural Centre, Fisherman's Wharf |
| Silverleaves | A quieter, more relaxed area with proximity to pristine beaches and nature. Ideal for guests looking for a peaceful retreat close to nature, especially during the holiday season. | Silverleaves Beach, Ecologic Park, Cowes Golf Club, Phillip Island Wildlife Park, Ventnor Beach, Rhyll Inlet |
| Smiths Beach | Popular among surfers and beach enthusiasts. Known for its surfing conditions and natural beauty, attracting visitors looking for outdoor adventure and water sports. | Smiths Beach, Phillip Island Grand Prix Circuit, The Nobbies, Cape Woolamai |
| Ventnor | A more secluded beachfront area that's perfect for couples and families wanting a quiet escape. Its natural beauty and less populated beaches make it a hidden gem. | Ventnor Beach, Rhyll Inlet, Phillip Island Chocolate Factory, Local farm markets, Cape Woolamai State Park |
| Cowes Town | The heart of Cowes, filled with shops, cafes, and local dining. Attractive for tourists wanting to experience the local culture and community vibe. | Cowes Foreshore, Cowes Main Street, Local restaurants and cafes, Cowes Arts Centre, Market Day events |
| The Nobbies | A stunning coastal area known for its breathtaking views and wildlife. Great for nature lovers and those interested in marine activities and scenery. | The Nobbies Centre, Nobbies Boardwalk, Seal Rocks, Cape Woolamai, Wildlife viewing opportunities |
| Cape Woolamai | Known for its dramatic cliffs and surfing beaches. Popular for those seeking natural beauty, outdoor activities, and scenic views. | Cape Woolamai Beach, Cape Woolamai Lighthouse, Woolamai Beach Surf Life Saving Club, Nature walks, Wildlife spotting |
| Phillip Island | The island itself offers diverse attractions and activities, making it a prime destination for vacationers. A hub for nature, wildlife and entertainment. | Penguin Parade, Phillip Island Circuit, The Nobbies, Krys Lintner Park, Whale watching tours |
Understanding Airbnb License Requirements & STR Laws in Cowes (2025)
While Cowes, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cowes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cowes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cowesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Bella on Beach
Entire Place • 5 bedrooms
Cowes Family Haven
Entire Place • 7 bedrooms
Cowes Family Retreat
Entire Place • 6 bedrooms
Encanto in Cowes
Entire Place • 6 bedrooms
The Mansion
Entire Place • 6 bedrooms
Spacious Coastal Retreat 5 Bdr
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cowes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cowes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joel & Caleb | 130 | $4,365,243 | 3216 | 4.22/5.0 |
| Matt | 24 | $1,114,286 | 624 | 4.79/5.0 |
| OBrien Real Estate | 96 | $1,094,353 | 49 | 0.09/5.0 |
| Mathijs | 28 | $1,035,867 | 1652 | 4.81/5.0 |
| Ready Set Stay | 24 | $535,833 | 647 | 4.43/5.0 |
| First National | 31 | $482,745 | 205 | 2.46/5.0 |
| Mauro (Manage My Getaways) | 12 | $419,152 | 372 | 4.85/5.0 |
| Sharon | 5 | $291,243 | 160 | 4.88/5.0 |
| Taylah | 3 | $163,995 | 216 | 4.79/5.0 |
| Mackaloucoo Retreats | 3 | $162,816 | 175 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cowes.
Dive Deeper: Advanced Cowes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cowes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCowes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cowes
- The Cowes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 711 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cowes, House properties are the most common (87.8%), reflecting the local real estate landscape.
- Houses represent a significant 87.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Cowes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cowes
- The dominant room capacity in Cowes is 3 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 67.6% of the active Airbnb listings in Cowes, indicating a high concentration in these sizes.
- A significant 77.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cowes.
Cowes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cowes
- The most common guest capacity trend in Cowes vacation rentals is listings accommodating 8+ guests (52.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Cowes STR market, accounting for 70.4% of listings.
- 79.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cowes.
- On average, properties in Cowes are equipped to host 6.6 guests.
Cowes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cowes
- The most common availability pattern in Cowes falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cowes (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cowes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
9.2% of total
2 Nights
152 listings
22.2% of total
3 Nights
64 listings
9.4% of total
4-6 Nights
27 listings
3.9% of total
7-29 Nights
2 listings
0.3% of total
30+ Nights
376 listings
55% of total
Key Insights
- The most prevalent minimum stay requirement in Cowes is 30+ Nights, adopted by 55% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55%) caters to monthly stays (30+ nights) in Cowes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55% of Cowes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 55% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cowes.
Cowes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
1.6% of total
Super Strict 30 Days
5 listings
0.9% of total
Flexible
76 listings
13.4% of total
Moderate
154 listings
27.1% of total
Firm
112 listings
19.7% of total
Strict
212 listings
37.3% of total
Cancellation Policy Insights for Cowes
- The prevailing Airbnb cancellation policy trend in Cowes is Strict, used by 37.3% of listings.
- A majority (57.0%) of hosts in Cowes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.3% market standard in Cowes.
- With 37.3% using Strict terms, this is a viable option in Cowes, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cowes.
Cowes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cowes
- The overall average booking lead time for vacation rentals in Cowes is 66 days.
- Guests book furthest in advance for stays during October (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Cowes.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Cowes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cowes (2025)
Amenity Prevalence
Amenity Insights for Cowes
- Essential amenities in Cowes that guests expect include: TV, Air conditioning, Free parking on premises, Kitchen, Smoke alarm, Heating, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Microwave, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cowes: TV, Air conditioning, Free parking on premises, Kitchen, Smoke alarm, Heating, Washer.
- Prioritize adding missing essentials: TV, Air conditioning, Free parking on premises, Kitchen, Smoke alarm, Heating, Washer.
- Consider adding popular differentiators like Refrigerator or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cowes to stay competitive.
Cowes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cowes
- The typical guest profile for Airbnb in Cowes consists of primarily domestic travelers (83%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 82.8% of guests.
- Key international markets include Australia (82.8%) and Singapore (5.4%).
- Top languages spoken are English (64.3%) followed by Chinese (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cowes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |