City of Latrobe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in City of Latrobe in 2025? Explore comprehensive Airbnb analytics for City of Latrobe, Victoria, Australia to uncover income potential. This 2025 STR market report for City of Latrobe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in City of Latrobe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City of Latrobe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key City of Latrobe Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$155
The average rental revenue earned for an occupied room per day in City of Latrobe.
Occupancy Rate(?)
41.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,029
Typical annual income for an Airbnb listing in City of Latrobe. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.7%
Strong growth (10.7%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in City of Latrobe.
Lowest Revenue Month(?)
July
The month with the lowest average earnings, indicating the low season in City of Latrobe.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in City of Latrobe (2025)

Understanding the monthly revenue variations for Airbnb listings in City of Latrobe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City of Latrobe is typically December, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City of Latrobe across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,239+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,290 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,986 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,019, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in City of Latrobe

City of Latrobe Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the City of Latrobe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City of Latrobe:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in City of Latrobe

Average Daily Rate (ADR) Airbnb Trends in City of Latrobe (2025)

Effective short term rental pricing strategy in City of Latrobe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City of Latrobe typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $92 per night.

Average Daily Rate (ADR) Trend by Month in City of Latrobe

Get Live City of Latrobe Market Intelligence 👇

Discover City of Latrobe Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in City of Latrobe (2025)

Peak Season (December, April, June)
  • Revenue averages $2,931 per month
  • Occupancy rates average 52.8%
  • Daily rates average $174
Shoulder Season
  • Revenue averages $2,357 per month
  • Occupancy maintains around 45.0%
  • Daily rates hold near $172
Low Season (February, July, August)
  • Revenue drops to average $2,161 per month
  • Occupancy decreases to average 46.2%
  • Daily rates adjust to average $170

Seasonality Insights for City of Latrobe

  • The Airbnb seasonality in City of Latrobe shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases City of Latrobe's highest earning potential, with monthly revenues capable of climbing to $3,207, occupancy reaching a high of 55.9%, and ADRs peaking at $177.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,082, occupancy could drop to 38.4%, and ADRs may adjust down to $168.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City of Latrobe.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these City of Latrobe seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in City of Latrobe (2025)

Exploring the top neighborhoods for short-term rentals in City of Latrobe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Traralgon
The largest city in the Latrobe Valley, Traralgon is known for its vibrant retail district and proximity to beautiful natural attractions. It's a great location for both business and leisure travelers.
Traralgon Railway Reservoir Conservation Reserve, Liddiard Road Shopping Centre, Traralgon Arts Centre, Victory Park, Traralgon S.E.C. Park
Morwell
Morwell is a significant regional center with a diverse community and several parks. It attracts visitors for its natural scenery and accessibility to local industries.
Morwell National Park, Latrobe Regional Gallery, Morwell Park, Mid Valley Shopping Centre, Quandong Park
Latrobe Valley
Home to a variety of recreational activities and many festivals throughout the year. Provides a relaxed atmosphere with great amenities for visitors.
Latrobe Valley Agriculture Show, Valley Golf Club, Yinnar Gallery, Coal Creek Community Park and Museum, Morwell River
Foster
Foster is near Wilsons Promontory, offering stunning coastal views and hiking opportunities. It's ideal for eco-tourism and nature lovers.
Wilsons Promontory National Park, Foster's Market, Shining Sea Walk, Foster Beach, Great Southern Rail Trail
Mount Baw Baw
A ski resort and popular summertime hiking spot, Mount Baw Baw attracts outdoor enthusiasts year-round with its stunning scenery and activities.
Baw Baw Alpine Resort, Mt Baw Baw National Park, Skiing and snowboarding, Bushwalking trails, Mountain biking opportunities
Warragul
Known for its picturesque landscapes and as a gateway to Gippsland, Warragul is a growing town with a friendly community atmosphere and local markets.
Warragul Country Club, West Gippsland Arts Centre, Botanical Gardens, Warragul Farmers Market, Lal Lal Falls
Yarragon
A quaint village known for its antique shops and beautiful streetscapes, Yarragon offers a peaceful escape and draws visitors looking for a relaxed atmosphere.
Yarragon Village, Yarragon Railway Station, Antique shops, Walks along the Bunyip River, Bird watching spots
Drouin
A growing township that acts as a service center for the surrounding area, making it an attractive location for short-term rentals for visitors.
Drouin Botanical Gardens, Drouin West Community Centre, Outdoor activities, Local parks, Drouin Farmers Market

Understanding Airbnb License Requirements & STR Laws in City of Latrobe (2025)

While City of Latrobe, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City of Latrobe to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in City of Latrobe (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in City of Latrobebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Grand Designs "Eco Bush Retreat"

Grand Designs "Eco Bush Retreat"

Entire Place • 2 bedrooms

$89,265
Revenue
78.9%
Occupancy
$360.79
Daily Rate
High Grove Estate

High Grove Estate

Entire Place • 3 bedrooms

$43,985
Revenue
29.2%
Occupancy
$543.48
Daily Rate
Getaway on Amaroo Way

Getaway on Amaroo Way

Entire Place • 3 bedrooms

$41,981
Revenue
47.4%
Occupancy
$190.37
Daily Rate
The Barn - 5 Acres of Idyllic Bushland With Views

The Barn - 5 Acres of Idyllic Bushland With Views

Entire Place • 3 bedrooms

$41,786
Revenue
80.8%
Occupancy
$140.88
Daily Rate
Nestle In Boulton

Nestle In Boulton

Entire Place • 3 bedrooms

$30,327
Revenue
55.9%
Occupancy
$123.13
Daily Rate
Hilltop Farm Eco Haven  Modern Apartment

Hilltop Farm Eco Haven Modern Apartment

Entire Place • 1 bedroom

$27,769
Revenue
77.0%
Occupancy
$98.56
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in City of Latrobe (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in City of Latrobe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Linda1$89,265354.83/5.0
Edward & Michelle3$49,8571854.95/5.0
Host #254508491$43,98500.00/5.0
Dayolen1$41,981534.98/5.0
Keegan1$41,7862274.98/5.0
Tina1$30,327264.81/5.0
Kelly1$27,7691294.87/5.0
Wayne & Portia1$26,623494.92/5.0
Nicky1$20,3013754.97/5.0
Julie1$18,220134.69/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City of Latrobe.

Dive Deeper: Advanced City of Latrobe STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City of Latrobe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

City of Latrobe Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for City of Latrobe

  • The City of Latrobe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in City of Latrobe, House properties are the most common (42.9%), reflecting the local real estate landscape.
  • Houses represent a significant 42.9% portion, catering likely to families or larger groups.
  • The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo, others (combined 9.6%) offer potential for unique stay experiences.

City of Latrobe Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for City of Latrobe

  • The dominant room capacity in City of Latrobe is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 57.2% of the active Airbnb listings in City of Latrobe, indicating a high concentration in these sizes.
  • A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in City of Latrobe.

City of Latrobe Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for City of Latrobe

  • The most common guest capacity trend in City of Latrobe vacation rentals is listings accommodating 2 guests (19%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the City of Latrobe STR market, accounting for 38.0% of listings.
  • 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in City of Latrobe.
  • On average, properties in City of Latrobe are equipped to host 3.8 guests.

City of Latrobe Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for City of Latrobe

  • The most common availability pattern in City of Latrobe falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in City of Latrobe (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 42.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

City of Latrobe Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19%)

1 Night

4 listings

19% of total

2 Nights (57.1%)

2 Nights

12 listings

57.1% of total

3 Nights (4.8%)

3 Nights

1 listings

4.8% of total

4-6 Nights (4.8%)

4-6 Nights

1 listings

4.8% of total

30+ Nights (14.3%)

30+ Nights

3 listings

14.3% of total

Key Insights

  • The most prevalent minimum stay requirement in City of Latrobe is 2 Nights, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.1%) of the City of Latrobe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (14.3%) caters to monthly stays (30+ nights) in City of Latrobe, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 57.1% of City of Latrobe hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
  • A 2-night minimum appears standard (57.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City of Latrobe.

City of Latrobe Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (25%)

Flexible

5 listings

25% of total

Moderate (55%)

Moderate

11 listings

55% of total

Firm

1 listings

5% of total

Strict (15%)

Strict

3 listings

15% of total

Cancellation Policy Insights for City of Latrobe

  • The prevailing Airbnb cancellation policy trend in City of Latrobe is Moderate, used by 55% of listings.
  • The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in City of Latrobe may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 55% market standard in City of Latrobe.
  • Regularly review your cancellation policy against competitors and market demand shifts in City of Latrobe.

City of Latrobe STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for City of Latrobe

  • The overall average booking lead time for vacation rentals in City of Latrobe is 36 days.
  • Guests book furthest in advance for stays during March (average 59 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (47 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in City of Latrobe.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these City of Latrobe averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in City of Latrobe (2025)

Amenity Prevalence

Amenity Insights for City of Latrobe

  • Essential amenities in City of Latrobe that guests expect include: Free parking on premises, Smoke alarm, Hot water, Wifi, Dishes and silverware, Heating, Backyard, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for City of Latrobe: Free parking on premises, Smoke alarm, Hot water, Wifi, Dishes and silverware, Heating, Backyard, Kitchen, Refrigerator.
  • Prioritize adding missing essentials: Hot water, Wifi, Dishes and silverware, Heating, Backyard, Kitchen, Refrigerator.
  • Consider adding popular differentiators like Cooking basics to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in City of Latrobe to stay competitive.

City of Latrobe Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for City of Latrobe

  • The typical guest profile for Airbnb in City of Latrobe consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 94.6% of guests.
  • Key international markets include Australia (94.6%) and United Kingdom (1.8%).
  • Top languages spoken are English (66%) followed by French (6.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Melbourne and Victoria.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the City of Latrobe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Howqua Inlet13$3,634$322.0137%
Yanakie16$3,473$212.7354%
Shire of Mansfield89$3,347$392.7734%
Jamieson37$3,138$283.8033%
Shire of Murrindindi70$3,061$268.8440%
Sawmill Settlement92$3,033$408.1432%
Mansfield150$3,009$327.3435%
San Remo82$2,997$299.9936%
Kinglake16$2,887$270.5239%
Walkerville15$2,849$267.7540%

Maximize Your Airbnb Income in City of Latrobe

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights