City of Greater Geelong Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in City of Greater Geelong in 2025? Explore comprehensive Airbnb analytics for City of Greater Geelong, Victoria, Australia to uncover income potential. This 2025 STR market report for City of Greater Geelong, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 384 active listings.
Whether you're considering an Airbnb investment in City of Greater Geelong, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City of Greater Geelong Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key City of Greater Geelong Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in City of Greater Geelong (2025)
Understanding the monthly revenue variations for Airbnb listings in City of Greater Geelong is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City of Greater Geelong is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City of Greater Geelong across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,733+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,223 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,404 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,205, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in City of Greater Geelong
City of Greater Geelong Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the City of Greater Geelong STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City of Greater Geelong:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in City of Greater Geelong
Average Daily Rate (ADR) Airbnb Trends in City of Greater Geelong (2025)
Effective short term rental pricing strategy in City of Greater Geelong involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City of Greater Geelong typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $525+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $375 or more.
- Typical properties (Median) charge around $252 per night.
- Entry-level properties (Bottom 25%) earn around $164 per night.
Average Daily Rate (ADR) Trend by Month in City of Greater Geelong
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Airbnb Seasonality Analysis & Trends in City of Greater Geelong (2025)
Peak Season (January, December, April)
- Revenue averages $4,977 per month
- Occupancy rates average 47.3%
- Daily rates average $309
Shoulder Season
- Revenue averages $3,063 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $286
Low Season (July, August, September)
- Revenue drops to average $1,953 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $283
Seasonality Insights for City of Greater Geelong
- The Airbnb seasonality in City of Greater Geelong shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases City of Greater Geelong's highest earning potential, with monthly revenues capable of climbing to $5,977, occupancy reaching a high of 57.5%, and ADRs peaking at $328.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,698, occupancy could drop to 26.5%, and ADRs may adjust down to $281.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City of Greater Geelong.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these City of Greater Geelong seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in City of Greater Geelong (2025)
Exploring the top neighborhoods for short-term rentals in City of Greater Geelong? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Geelong Waterfront | A beautiful waterfront area with stunning views and a vibrant atmosphere, perfect for tourists who want to enjoy dining, shopping, and leisure activities right by the bay. | Geelong Botanic Gardens, Geelong Gallery, Cunningham Pier, Eastern Beach, Geelong Performing Arts Centre, National Wool Museum |
| Lara | A growing suburb located near Geelong, ideal for families and those seeking a quieter lifestyle while still being close to the city and its amenities. | Lara Lake, You Yangs Regional Park, Lara Heritage and Historical Centre, Lara Skate Park, Local parks and playgrounds |
| Newtown | An upscale suburb known for its charming streets, historic homes, and trendy cafes. It attracts visitors for its boutique shopping and vibrant community. | Pakington Street shops, Geelong Art Gallery, Geelong Botanical Gardens, Local cafes and restaurants |
| Corio | A family-friendly area with various amenities and close to recreational facilities, making it appealing for longer-term stays and family vacations. | Corio Bay, Local parks, Recreation reserves, Nearby schools and shopping centers |
| Belmont | Belmont is a thriving suburb with easy access to Geelong's amenities. It is ideal for those who want a mix of suburban life and close proximity to the city's offerings. | High Streets shopping strip, Local parks, Belmont Common, Geelong Golf Club |
| Highton | Nestled on the hill, Highton offers beautiful views of Geelong and is a peaceful suburb with great access to the Geelong flora and fauna, appealing to nature lovers. | Highton Village, Barwon River, Local walking trails, Nearby wineries |
| Geelong CBD | The heart of the city bustling with businesses, dining options, and cultural venues, making it a prime location for both short-term and long-term stays in a lively environment. | Geelong Arts Centre, St. Mary of the Angels Basilica, Geelong Market, Local bars and restaurants, Western Beach |
| Queens Park | A residential suburb that's particularly attractive to families and offers a mix of parklands and recreational activities, perfect for those seeking green space. | Queens Park, Local playgrounds, Geelong Grammar School, Sporting facilities |
Understanding Airbnb License Requirements & STR Laws in City of Greater Geelong (2025)
While City of Greater Geelong, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City of Greater Geelong to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in City of Greater Geelong (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in City of Greater Geelongbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Pines Barwon Heads (House & Suite)
Entire Place • 6 bedrooms
Barwon River retreat
Entire Place • 5 bedrooms
Glorious Golightly Beach House, Barwon Heads
Entire Place • 6 bedrooms
Home away from home - everything you need & more!
Entire Place • 4 bedrooms
Armstrong Acres homestead
Entire Place • 6 bedrooms
Curlewis Farm
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in City of Greater Geelong (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in City of Greater Geelong based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host On The Coast | 23 | $790,002 | 397 | 4.22/5.0 |
| Getaway Rentals | 19 | $572,885 | 126 | 3.55/5.0 |
| Debbie Regional Escapes | 14 | $499,976 | 276 | 4.42/5.0 |
| Airready | 7 | $293,654 | 409 | 4.75/5.0 |
| Ocean Edge Holiday Rentals: Re | 8 | $249,380 | 234 | 4.20/5.0 |
| Annie | 7 | $234,671 | 326 | 4.95/5.0 |
| Kerleys Coastal Holidays | 14 | $230,357 | 80 | 3.11/5.0 |
| Lou | 4 | $220,639 | 79 | 2.47/5.0 |
| Tash And Critty | 2 | $146,105 | 29 | 2.46/5.0 |
| Mel | 3 | $137,397 | 110 | 3.31/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City of Greater Geelong.
Dive Deeper: Advanced City of Greater Geelong STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City of Greater Geelong. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCity of Greater Geelong Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for City of Greater Geelong
- The City of Greater Geelong Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 384 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in City of Greater Geelong, House properties are the most common (85.4%), reflecting the local real estate landscape.
- Houses represent a significant 85.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 9.4%) offer potential for unique stay experiences.
City of Greater Geelong Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for City of Greater Geelong
- The dominant room capacity in City of Greater Geelong is 3 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 61.4% of the active Airbnb listings in City of Greater Geelong, indicating a high concentration in these sizes.
- A significant 69.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in City of Greater Geelong.
City of Greater Geelong Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for City of Greater Geelong
- The most common guest capacity trend in City of Greater Geelong vacation rentals is listings accommodating 8+ guests (45.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the City of Greater Geelong STR market, accounting for 64.9% of listings.
- 69.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in City of Greater Geelong.
- On average, properties in City of Greater Geelong are equipped to host 6.0 guests.
City of Greater Geelong Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for City of Greater Geelong
- The most common availability pattern in City of Greater Geelong falls within the 271-366 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in City of Greater Geelong (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
City of Greater Geelong Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
11.5% of total
2 Nights
110 listings
30.2% of total
3 Nights
34 listings
9.3% of total
4-6 Nights
42 listings
11.5% of total
7-29 Nights
4 listings
1.1% of total
30+ Nights
132 listings
36.3% of total
Key Insights
- The most prevalent minimum stay requirement in City of Greater Geelong is 30+ Nights, adopted by 36.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.3%) caters to monthly stays (30+ nights) in City of Greater Geelong, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.3% of City of Greater Geelong hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.5% currently do.
- A 2-night minimum appears standard (30.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 36.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City of Greater Geelong.
City of Greater Geelong Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
1.8% of total
Super Strict 60 Days
2 listings
0.6% of total
Flexible
48 listings
14.1% of total
Moderate
93 listings
27.3% of total
Firm
96 listings
28.2% of total
Strict
96 listings
28.2% of total
Cancellation Policy Insights for City of Greater Geelong
- The prevailing Airbnb cancellation policy trend in City of Greater Geelong is Firm, used by 28.2% of listings.
- A majority (56.4%) of hosts in City of Greater Geelong utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.2% market standard in City of Greater Geelong.
- Regularly review your cancellation policy against competitors and market demand shifts in City of Greater Geelong.
City of Greater Geelong STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for City of Greater Geelong
- The overall average booking lead time for vacation rentals in City of Greater Geelong is 57 days.
- Guests book furthest in advance for stays during January (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (74 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in City of Greater Geelong.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these City of Greater Geelong averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in City of Greater Geelong (2025)
Amenity Prevalence
Amenity Insights for City of Greater Geelong
- Essential amenities in City of Greater Geelong that guests expect include: Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for City of Greater Geelong: Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: Heating, Smoke alarm, TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in City of Greater Geelong to stay competitive.
City of Greater Geelong Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for City of Greater Geelong
- The typical guest profile for Airbnb in City of Greater Geelong consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 93.1% of guests.
- Key international markets include Australia (93.1%) and United Kingdom (1.3%).
- Top languages spoken are English (72.9%) followed by Chinese (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the City of Greater Geelong Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,231 | $550.50 | 37% |
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| San Remo | 82 | $2,997 | $299.99 | 36% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |