Castlemaine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Castlemaine in 2025? Explore comprehensive Airbnb analytics for Castlemaine, Victoria, Australia to uncover income potential. This 2025 STR market report for Castlemaine, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Castlemaine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Castlemaine Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Castlemaine Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Castlemaine (2025)
Understanding the monthly revenue variations for Airbnb listings in Castlemaine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Castlemaine is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Castlemaine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,745 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,346 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,111, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Castlemaine
Castlemaine Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Castlemaine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Castlemaine:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Castlemaine
Average Daily Rate (ADR) Airbnb Trends in Castlemaine (2025)
Effective short term rental pricing strategy in Castlemaine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Castlemaine typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Castlemaine
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Airbnb Seasonality Analysis & Trends in Castlemaine (2025)
Peak Season (May, April, December)
- Revenue averages $2,940 per month
- Occupancy rates average 43.8%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,639 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $176
Low Season (February, August, September)
- Revenue drops to average $2,377 per month
- Occupancy decreases to average 45.8%
- Daily rates adjust to average $173
Seasonality Insights for Castlemaine
- The Airbnb seasonality in Castlemaine shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Castlemaine's highest earning potential, with monthly revenues capable of climbing to $3,067, occupancy reaching a high of 50.2%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,309, occupancy could drop to 35.9%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Castlemaine.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Castlemaine seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Castlemaine (2025)
Exploring the top neighborhoods for short-term rentals in Castlemaine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castlemaine CBD | The central business district is known for its historic buildings, cafes, and local art scene. A vibrant area that attracts both tourists and locals, ideal for short-term rentals. | Castlemaine Art Gallery, Theatre Royal Castlemaine, Castlemaine Botanical Gardens, local markets, historic architecture |
| Campbells Creek | A charming suburb located just outside Castlemaine that offers a peaceful retreat with easy access to nature. Popular among families and nature lovers. | The Campbells Creek Heritage Trail, nature parks, local wineries, community events |
| Maldon | A nearby historic town with Victorian-era gold rush architecture. It's a unique destination for visitors interested in history and heritage, making it ideal for themed stays. | Maldon Historic Railway, Maldon Museum, gold mining sites, local artisan shops, festivals |
| Baringhup | A quiet rural area known for its scenic views and wine production. Guests looking for tranquility and to explore local vineyards find it appealing. | Baringhup Winery, scenic walking trails, local wildlife, farmland experiences |
| Newstead | A small and cozy town with a strong community vibe. It's a hidden gem for those looking to escape the city while being close to Castlemaine's amenities. | Newstead Railway Arts Hub, food festivals, boutique shopping |
| Chewton | A small village that houses the historic Chewton Foundry and provides access to the Goldfields Track. Often attracts hiking enthusiasts and history buffs. | Chewton Foundry, Goldfields Track, community workshops, local arts and crafts |
| Sutton Grange | Known for its stunning views and open spaces, Sutton Grange is ideal for guests seeking a rural experience. Perfect for eco-tourism and retreats. | Sutton Grange Organic Farm, nature trails, farm experiences, eco-friendly accommodations |
| Elphinstone | A quiet town with a strong artistic community. Elphinstone offers a blend of rural charm and cultural experiences, making it appealing to art lovers. | Elphinstone Community Market, local art exhibitions, nature walks, artisanal workshops |
Understanding Airbnb License Requirements & STR Laws in Castlemaine (2025)
While Castlemaine, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Castlemaine to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Castlemaine (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Castlemainebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Campbell House 1882 - Group Holiday Destination
Entire Place • 9 bedrooms
Corvah House
Entire Place • 6 bedrooms
‘52Views’ a private retreat with panoramic views
Entire Place • 1 bedroom
Castlemaine Garden House
Entire Place • 3 bedrooms
'Loveyou Bathhouse' with sauna & outdoor bath
Entire Place • 1 bedroom
Little Wonky
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Castlemaine (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Castlemaine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Castlemaine Boutique | 13 | $624,727 | 626 | 4.85/5.0 |
| Claire | 6 | $168,414 | 310 | 4.04/5.0 |
| Nicola | 2 | $99,153 | 167 | 4.96/5.0 |
| Bev | 1 | $74,222 | 197 | 5.00/5.0 |
| Anton | 1 | $72,137 | 63 | 4.95/5.0 |
| Niama | 1 | $66,876 | 79 | 4.97/5.0 |
| Pascale | 1 | $64,131 | 22 | 5.00/5.0 |
| Jackie | 2 | $51,015 | 259 | 5.00/5.0 |
| Vivienne | 1 | $48,199 | 220 | 4.97/5.0 |
| Daniel | 1 | $47,366 | 139 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Castlemaine.
Dive Deeper: Advanced Castlemaine STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Castlemaine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCastlemaine Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Castlemaine
- The Castlemaine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Castlemaine, House properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 61.4% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.5%) offer potential for unique stay experiences.
Castlemaine Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Castlemaine
- The dominant room capacity in Castlemaine is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.8% of the active Airbnb listings in Castlemaine, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Castlemaine.
Castlemaine Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Castlemaine
- The most common guest capacity trend in Castlemaine vacation rentals is listings accommodating 2 guests (30.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Castlemaine STR market, accounting for 54.6% of listings.
- 26.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Castlemaine.
- On average, properties in Castlemaine are equipped to host 3.6 guests.
Castlemaine Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Castlemaine
- The most common availability pattern in Castlemaine falls within the 91-180 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Castlemaine (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Castlemaine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
32.1% of total
2 Nights
39 listings
46.4% of total
3 Nights
2 listings
2.4% of total
30+ Nights
16 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Castlemaine is 2 Nights, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.5%) of the Castlemaine Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in Castlemaine, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.4% of Castlemaine hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Castlemaine.
Castlemaine Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
23.8% of total
Moderate
34 listings
40.5% of total
Firm
8 listings
9.5% of total
Strict
22 listings
26.2% of total
Cancellation Policy Insights for Castlemaine
- The prevailing Airbnb cancellation policy trend in Castlemaine is Moderate, used by 40.5% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.5% market standard in Castlemaine.
- Regularly review your cancellation policy against competitors and market demand shifts in Castlemaine.
Castlemaine STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Castlemaine
- The overall average booking lead time for vacation rentals in Castlemaine is 52 days.
- Guests book furthest in advance for stays during March (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (62 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Castlemaine.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Castlemaine averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Castlemaine (2025)
Amenity Prevalence
Amenity Insights for Castlemaine
- Popular amenities like Heating, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Castlemaine to stay competitive.
Castlemaine Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Castlemaine
- The typical guest profile for Airbnb in Castlemaine consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.9% of guests.
- Key international markets include Australia (94.9%) and United Kingdom (1.9%).
- Top languages spoken are English (75.5%) followed by French (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Castlemaine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Moama | 53 | $2,999 | $310.37 | 35% |