Cape Woolamai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Cape Woolamai in 2025? Explore comprehensive Airbnb analytics for Cape Woolamai, Victoria, Australia to uncover income potential. This 2025 STR market report for Cape Woolamai, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 171 active listings.

Whether you're considering an Airbnb investment in Cape Woolamai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cape Woolamai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cape Woolamai Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$239
The average rental revenue earned for an occupied room per day in Cape Woolamai.
Occupancy Rate(?)
31.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,585
Typical annual income for an Airbnb listing in Cape Woolamai. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.6%
Slight decrease (-5.6%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Cape Woolamai.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Cape Woolamai.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
171
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cape Woolamai (2025)

Understanding the monthly revenue variations for Airbnb listings in Cape Woolamai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cape Woolamai is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cape Woolamai across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,609+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,715 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,034 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,048, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cape Woolamai

Cape Woolamai Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cape Woolamai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cape Woolamai:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cape Woolamai

Average Daily Rate (ADR) Airbnb Trends in Cape Woolamai (2025)

Effective short term rental pricing strategy in Cape Woolamai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cape Woolamai typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
  • Typical properties (Median) charge around $216 per night.
  • Entry-level properties (Bottom 25%) earn around $163 per night.

Average Daily Rate (ADR) Trend by Month in Cape Woolamai

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Airbnb Seasonality Analysis & Trends in Cape Woolamai (2025)

Peak Season (January, December, April)
  • Revenue averages $3,870 per month
  • Occupancy rates average 42.6%
  • Daily rates average $260
Shoulder Season
  • Revenue averages $2,492 per month
  • Occupancy maintains around 31.3%
  • Daily rates hold near $239
Low Season (July, August, September)
  • Revenue drops to average $1,691 per month
  • Occupancy decreases to average 27.5%
  • Daily rates adjust to average $230

Seasonality Insights for Cape Woolamai

  • The Airbnb seasonality in Cape Woolamai shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cape Woolamai's highest earning potential, with monthly revenues capable of climbing to $4,729, occupancy reaching a high of 53.9%, and ADRs peaking at $276.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,279, occupancy could drop to 20.9%, and ADRs may adjust down to $227.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cape Woolamai.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cape Woolamai seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cape Woolamai (2025)

Exploring the top neighborhoods for short-term rentals in Cape Woolamai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cape Woolamai Beach
A stunning natural beach famous for its surf and picturesque views. It's a key attraction for tourists looking to enjoy the sun, sand, and sea activities.
Cape Woolamai Surf Beach, Cape Woolamai State Faunal Reserve, Woolamai Beach, Phillip Island Nature Parks, The Nobbies, Pyramid Rock
Pinnacles Lookout
Offers breathtaking views of Bass Strait and the coastline. A perfect spot for nature lovers and photographers, making it a great draw for visitors.
Pinnacles Lookout, Cape Woolamai Walking Track, Woolamai Beach, Philip Island Wildlife Park, Bass Coast Rail Trail
Woolamai Village
A charming village close to the beach with a relaxed atmosphere. Popular for families seeking a quiet getaway near nature and outdoor activities.
Local cafes and shops, Woolamai Beach, Phillip Island Grand Prix Circuit, San Remo Fisherman's Co-op, Wildlife Viewing Areas
Surf Beach
A popular destination for surfing enthusiasts and families. Offers great conditions for water sports and has amenities that cater to visitors.
Surf Beach, Cape Woolamai Surf Life Saving Club, Local dining options, Surfing schools, Swimming spots
San Remo
Adjacent to Cape Woolamai, known for its fishing town charm. It's a gateway to Phillip Island, attracting tourists heading to the island's attractions.
San Remo Jetty, Pelican Feeding, San Remo Coastal Walk, Noble Park, Fishing and boating
Phillip Island
Famous for its wildlife and natural beauty. Visitors flock for the Penguin Parade and various outdoor activities, making it a prime investment spot.
Phillip Island Penguin Parade, Phillip Island Grand Prix Circuit, Koala Conservation Centre, Churchill Island Heritage Farm, The Nobbies
Newhaven
A beautiful coastal area with a tranquil atmosphere, ideal for those looking to escape the hustle and bustle, particularly attractive for families and couples.
Newhaven Jetty, Newhaven Marine Reserve, Local parks, Beach access, Cycling tracks
Cowes
The largest town on Phillip Island offering a range of restaurants, shopping, and beachfront access. It attracts a variety of visitors year-round.
Cowes Beach, Cowes Night Market, Phillip Island Chocolate Factory, Cowes foreshore, Restaurants and bars

Understanding Airbnb License Requirements & STR Laws in Cape Woolamai (2025)

While Cape Woolamai, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cape Woolamai to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Cape Woolamai (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cape Woolamaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

6 Bedroom Family Holiday House (Sleeps 16)

6 Bedroom Family Holiday House (Sleeps 16)

Entire Place • 6 bedrooms

$93,572
Revenue
48.7%
Occupancy
$524.72
Daily Rate
Endless Summer, Outdoor Spa Jacuzzi, Games room

Endless Summer, Outdoor Spa Jacuzzi, Games room

Entire Place • 4 bedrooms

$90,832
Revenue
69.4%
Occupancy
$351.25
Daily Rate
Hot Tub/ 4Bdr, 2Ba Family Home

Hot Tub/ 4Bdr, 2Ba Family Home

Entire Place • 4 bedrooms

$80,288
Revenue
42.9%
Occupancy
$370.95
Daily Rate
Key Lime Retreat

Key Lime Retreat

Entire Place • 4 bedrooms

$76,305
Revenue
47.4%
Occupancy
$329.54
Daily Rate
Dream Vacation Home, 3 Bdr 2 Ba

Dream Vacation Home, 3 Bdr 2 Ba

Entire Place • 3 bedrooms

$75,885
Revenue
56.3%
Occupancy
$309.95
Daily Rate
A la Plage

A la Plage

Entire Place • 6 bedrooms

$73,720
Revenue
39.6%
Occupancy
$481.00
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cape Woolamai (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cape Woolamai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Joel & Caleb31$843,4338374.24/5.0
Mathijs8$361,3015484.83/5.0
Mauro (Manage My Getaways)3$216,6431684.89/5.0
Host #47069006911$133,79740.00/5.0
Donna1$93,5721404.89/5.0
Taylah4$91,725883.58/5.0
Ready Set Stay5$73,1771023.75/5.0
Chris1$56,083194.95/5.0
Anthony1$55,247245.00/5.0
Paul1$51,498694.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cape Woolamai.

Dive Deeper: Advanced Cape Woolamai STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cape Woolamai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cape Woolamai Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cape Woolamai

  • The Cape Woolamai Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 171 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cape Woolamai, House properties are the most common (88.9%), reflecting the local real estate landscape.
  • Houses represent a significant 88.9% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique, apartment/condo, unique stays (combined 11.1%) offer potential for unique stay experiences.

Cape Woolamai Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cape Woolamai

  • The dominant room capacity in Cape Woolamai is 3 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 76.6% of the active Airbnb listings in Cape Woolamai, indicating a high concentration in these sizes.
  • A significant 84.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cape Woolamai.

Cape Woolamai Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cape Woolamai

  • The most common guest capacity trend in Cape Woolamai vacation rentals is listings accommodating 8+ guests (56.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Cape Woolamai STR market, accounting for 73.7% of listings.
  • 83.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cape Woolamai.
  • On average, properties in Cape Woolamai are equipped to host 6.8 guests.

Cape Woolamai Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cape Woolamai

  • The most common availability pattern in Cape Woolamai falls within the 271-366 days range, representing 56.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Cape Woolamai (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cape Woolamai Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8%)

1 Night

13 listings

8% of total

2 Nights (27%)

2 Nights

44 listings

27% of total

3 Nights (9.8%)

3 Nights

16 listings

9.8% of total

4-6 Nights (6.1%)

4-6 Nights

10 listings

6.1% of total

7-29 Nights (1.2%)

7-29 Nights

2 listings

1.2% of total

30+ Nights (47.9%)

30+ Nights

78 listings

47.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Cape Woolamai is 30+ Nights, adopted by 47.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (47.9%) caters to monthly stays (30+ nights) in Cape Woolamai, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 47.9% of Cape Woolamai hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 47.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cape Woolamai.

Cape Woolamai Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (15.1%)

Flexible

22 listings

15.1% of total

Moderate (34.9%)

Moderate

51 listings

34.9% of total

Firm (17.8%)

Firm

26 listings

17.8% of total

Strict (32.2%)

Strict

47 listings

32.2% of total

Cancellation Policy Insights for Cape Woolamai

  • The prevailing Airbnb cancellation policy trend in Cape Woolamai is Moderate, used by 34.9% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34.9% market standard in Cape Woolamai.
  • With 32.2% using Strict terms, this is a viable option in Cape Woolamai, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cape Woolamai.

Cape Woolamai STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cape Woolamai

  • The overall average booking lead time for vacation rentals in Cape Woolamai is 55 days.
  • Guests book furthest in advance for stays during October (average 99 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (66 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Cape Woolamai.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Cape Woolamai averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cape Woolamai (2025)

Amenity Prevalence

Amenity Insights for Cape Woolamai

  • Essential amenities in Cape Woolamai that guests expect include: TV, Heating, Smoke alarm, Free parking on premises, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Refrigerator, Backyard are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cape Woolamai: TV, Heating, Smoke alarm, Free parking on premises, Air conditioning, Kitchen.
  • Prioritize adding missing essentials: TV, Heating, Smoke alarm, Free parking on premises, Air conditioning, Kitchen.
  • Consider adding popular differentiators like Washer or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cape Woolamai to stay competitive.

Cape Woolamai Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cape Woolamai

  • The typical guest profile for Airbnb in Cape Woolamai consists of primarily domestic travelers (89%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 88.9% of guests.
  • Key international markets include Australia (88.9%) and United Kingdom (2.3%).
  • Top languages spoken are English (68.4%) followed by Chinese (5.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Melbourne and Victoria.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cape Woolamai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lancefield18$4,069$343.6449%
Howqua Inlet13$3,634$322.0137%
Leopold12$3,496$429.6541%
Yanakie16$3,473$212.7354%
Trentham52$3,455$269.8441%
Lyonville10$3,441$349.6535%
Shire of Mansfield89$3,347$392.7734%
Jamieson37$3,138$283.8033%
Shire of Hepburn283$3,120$298.8636%
Shire of Murrindindi70$3,061$268.8440%

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