Benalla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Benalla in 2025? Explore comprehensive Airbnb analytics for Benalla, Victoria, Australia to uncover income potential. This 2025 STR market report for Benalla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Benalla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Benalla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Benalla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Benalla (2025)
Understanding the monthly revenue variations for Airbnb listings in Benalla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Benalla is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Benalla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,050+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,069 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,071 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,164, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Benalla
Benalla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Benalla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Benalla:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Benalla
Average Daily Rate (ADR) Airbnb Trends in Benalla (2025)
Effective short term rental pricing strategy in Benalla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Benalla typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Benalla
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Airbnb Seasonality Analysis & Trends in Benalla (2025)
Peak Season (April, December, May)
- Revenue averages $2,735 per month
- Occupancy rates average 53.8%
- Daily rates average $140
Shoulder Season
- Revenue averages $2,279 per month
- Occupancy maintains around 50.5%
- Daily rates hold near $140
Low Season (February, March, September)
- Revenue drops to average $1,892 per month
- Occupancy decreases to average 47.8%
- Daily rates adjust to average $139
Seasonality Insights for Benalla
- The Airbnb seasonality in Benalla shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Benalla's highest earning potential, with monthly revenues capable of climbing to $3,015, occupancy reaching a high of 58.1%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,733, occupancy could drop to 43.3%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Benalla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Benalla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Benalla (2025)
Exploring the top neighborhoods for short-term rentals in Benalla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Benalla Central | The heart of Benalla, this area attracts visitors for its proximity to cafes, shops, and galleries. It's ideal for those looking to experience local culture and convenience. | Benalla Art Gallery, Botanic Gardens, Lake Benalla, Benalla Vintage Machinery Museum, Benalla Performing Arts & Convention Centre |
| Lake Benalla | A picturesque area perfect for nature lovers and families, offering recreational activities such as walking trails and water sports. Great for tourists looking for a peaceful getaway. | Lake Benalla Walking Trail, Benalla Botanical Gardens, Water sports, Picnic areas, Fishing spots |
| Benalla Showgrounds | Home to local events and exhibitions, this area is lively during show days and attracts visitors looking for unique local experiences. | Benalla Agricultural Show, Local markets, Community events, Rodeos, Festivals |
| Mansfield Road | This area leads to outdoor activities and attractions, ideal for those seeking an adventure, including skiing in the winter months and hiking in summer. | Mount Buller, Skiing, Hiking trails, Fishing spots, Camping sites |
| Beechworth | A short drive from Benalla, it's famous for its well-preserved colonial buildings and rich history, attracting history buffs and tourists. | Beechworth Historic Courthouse, Beechworth Gaol, Wodonga Creek, Food and wine tours, Beechworth Honey |
| Winton Wetlands | A beautiful natural reserve, popular for eco-tourism and wildlife enthusiasts, offering stunning views and outdoor activities. | Winton Wetlands Reserve, Birdwatching, Walking trails, Cycling paths, Picnic areas |
| Gliding Club of Victoria | A unique experience that attracts flying enthusiasts, offering gliding and scenic flights. | Gliding activities, Pilot training, Scenic flights, Air shows, Aviation events |
| Local Vineyards | Just outside Benalla, the wine region offers tours and tastings, making it a great location for visitors looking to experience local wines. | Wine tasting, Vineyard tours, Local produce, Picnics in vineyards, Gourmet dining experiences |
Understanding Airbnb License Requirements & STR Laws in Benalla (2025)
While Benalla, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Benalla to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Benalla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Benallabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elm Cottage
Entire Place • 3 bedrooms
Magnolia House by the Park
Entire Place • 4 bedrooms
The Vine House
Entire Place • 4 bedrooms
Loft On Bridge
Entire Place • 2 bedrooms
Palm Cottage
Entire Place • 3 bedrooms
Belford House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Benalla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Benalla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Accommo | 5 | $167,792 | 354 | 4.80/5.0 |
| Tara | 3 | $123,691 | 13 | 3.33/5.0 |
| Ellen | 2 | $53,623 | 38 | 4.92/5.0 |
| Liz & Ray | 2 | $50,710 | 383 | 4.95/5.0 |
| Sarah | 1 | $49,516 | 17 | 5.00/5.0 |
| Kelsey | 1 | $35,395 | 104 | 4.87/5.0 |
| Suzie And Brooke | 1 | $34,912 | 63 | 4.97/5.0 |
| Nikki | 1 | $31,480 | 180 | 4.92/5.0 |
| Kylie | 1 | $30,101 | 80 | 4.79/5.0 |
| Kathryn | 1 | $29,435 | 18 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Benalla.
Dive Deeper: Advanced Benalla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Benalla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBenalla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Benalla
- The Benalla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Benalla, House properties are the most common (48.8%), reflecting the local real estate landscape.
- Houses represent a significant 48.8% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.9%) offer potential for unique stay experiences.
Benalla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Benalla
- The dominant room capacity in Benalla is 2 bedrooms listings, making up 48.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.3% of the active Airbnb listings in Benalla, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Benalla.
Benalla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Benalla
- The most common guest capacity trend in Benalla vacation rentals is listings accommodating 4 guests (39%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Benalla STR market, accounting for 56.1% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Benalla.
- On average, properties in Benalla are equipped to host 4.4 guests.
Benalla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Benalla
- The most common availability pattern in Benalla falls within the 91-180 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Benalla (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Benalla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
37.5% of total
2 Nights
15 listings
37.5% of total
4-6 Nights
1 listings
2.5% of total
7-29 Nights
2 listings
5% of total
30+ Nights
7 listings
17.5% of total
Key Insights
- The most prevalent minimum stay requirement in Benalla is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Benalla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.5%) caters to monthly stays (30+ nights) in Benalla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Benalla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Benalla.
Benalla Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
12.5% of total
Super Strict 30 Days
1 listings
2.5% of total
Flexible
17 listings
42.5% of total
Moderate
12 listings
30% of total
Firm
3 listings
7.5% of total
Strict
2 listings
5% of total
Cancellation Policy Insights for Benalla
- The prevailing Airbnb cancellation policy trend in Benalla is Flexible, used by 42.5% of listings.
- The market strongly favors guest-friendly terms, with 72.5% of listings offering Flexible or Moderate policies. This suggests guests in Benalla may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.5% market standard in Benalla.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Benalla.
Benalla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Benalla
- The overall average booking lead time for vacation rentals in Benalla is 39 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Benalla.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Benalla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Benalla (2025)
Amenity Prevalence
Amenity Insights for Benalla
- Essential amenities in Benalla that guests expect include: TV, Heating, Air conditioning, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Benalla: TV, Heating, Air conditioning, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Heating, Air conditioning, Free parking on premises, Wifi.
- Consider adding popular differentiators like Iron or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Benalla to stay competitive.
Benalla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Benalla
- The typical guest profile for Airbnb in Benalla consists of primarily domestic travelers (97%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Australia (97.2%) and United Kingdom (0.7%).
- Top languages spoken are English (69.7%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Benalla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |