Bass Coast Shire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Bass Coast Shire in 2025? Explore comprehensive Airbnb analytics for Bass Coast Shire, Victoria, Australia to uncover income potential. This 2025 STR market report for Bass Coast Shire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 144 active listings.
Whether you're considering an Airbnb investment in Bass Coast Shire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bass Coast Shire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bass Coast Shire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bass Coast Shire (2025)
Understanding the monthly revenue variations for Airbnb listings in Bass Coast Shire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bass Coast Shire is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bass Coast Shire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,678+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,720 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,221 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,309, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bass Coast Shire
Bass Coast Shire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bass Coast Shire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bass Coast Shire:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bass Coast Shire
Average Daily Rate (ADR) Airbnb Trends in Bass Coast Shire (2025)
Effective short term rental pricing strategy in Bass Coast Shire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bass Coast Shire typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $428+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $316 or more.
- Typical properties (Median) charge around $221 per night.
- Entry-level properties (Bottom 25%) earn around $160 per night.
Average Daily Rate (ADR) Trend by Month in Bass Coast Shire
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Airbnb Seasonality Analysis & Trends in Bass Coast Shire (2025)
Peak Season (January, December, April)
- Revenue averages $4,195 per month
- Occupancy rates average 43.8%
- Daily rates average $276
Shoulder Season
- Revenue averages $2,570 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $251
Low Season (July, August, September)
- Revenue drops to average $1,926 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $240
Seasonality Insights for Bass Coast Shire
- The Airbnb seasonality in Bass Coast Shire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bass Coast Shire's highest earning potential, with monthly revenues capable of climbing to $5,018, occupancy reaching a high of 54.2%, and ADRs peaking at $293.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,704, occupancy could drop to 24.0%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bass Coast Shire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bass Coast Shire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bass Coast Shire (2025)
Exploring the top neighborhoods for short-term rentals in Bass Coast Shire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Phillip Island | A popular destination known for its stunning beaches, wildlife parks, and the famous Penguin Parade. It's a must-visit for travelers looking to experience Australian nature and coastal fun. | Phillip Island Nature Parks, Penguin Parade, Koala Reserve, Phillip Island Grand Prix Circuit, Cowes Beach |
| Cowes | The main township on Phillip Island, known for its vibrant beachfront atmosphere, restaurants, and shopping. It attracts families and tourists looking for a beach getaway with amenities. | Cowes Beach, Silverleaves Beach, Cowes Jetty, The Esplanade, Wildlife Coast Cruises |
| Cape Woolamai | Famed for its breathtaking coastal scenery and beach activities, Cape Woolamai is popular among surfers and nature lovers. It's a perfect spot for those seeking an outdoor experience. | Cape Woolamai Beach, Woolamai Coastal Reserve, The Pinnacles, Woolamai Surf Beach, Cape Woolamai Nature Walk |
| San Remo | Known for its fishing and seafood cuisine, San Remo serves as the gateway to Phillip Island and offers a quieter experience with beautiful views and local charm. | San Remo Jetty, San Remo Coastal Reserve, Fishermans Beach, San Remo Market, Wildlife Coast Cruises |
| Inverloch | A scenic coastal town known for its beautiful beaches, cafes, and outdoor activities. Inverloch is ideal for families and those looking for a relaxing beachside experience. | Inverloch Beach, The Anderson Inlet, Inverloch Jetty, Msc Park, Thompson Reserve |
| Kilcunda | A small coastal hamlet known for its stunning cliffs and walking tracks, Kilcunda attracts visitors looking for a peaceful retreat and breathtaking coastal views. | Kilcunda Beach, Kilcunda Surf Life Saving Club, George Bass Coastal Walk, Kilcunda Hotel, Bass Coast Rail Trail |
| Corinella | A charming coastal village that offers a more laid-back experience. Ideal for travelers looking to escape the crowds and enjoy waterfront dining and quiet beaches. | Corinella Beach, Corinella Jetty, Overport Road Beach, Wildlife Observation, Corinella Foreshore |
| Wonthaggi | The largest town in Bass Coast Shire, Wonthaggi offers a variety of amenities and is close to natural attractions like the Bunurong Coastal Reserve, making it appealing for various visitors. | Wonthaggi State Coal Mine, Bunurong Coastal Reserve, Wonthaggi Wetlands, Waterloo Bay, Wonthaggi Plaza |
Understanding Airbnb License Requirements & STR Laws in Bass Coast Shire (2025)
While Bass Coast Shire, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bass Coast Shire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bass Coast Shire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bass Coast Shirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ultimate Beachfront Retreat
Entire Place • 5 bedrooms
Woolamai Park -Huge 7 bedroom House - Sleeps 16
Entire Place • 7 bedrooms
Shiloh Beach House
Entire Place • 4 bedrooms
Luxury Home Sleeps 9 Guests
Entire Place • 4 bedrooms
Foreshore Retreat
Entire Place • 4 bedrooms
SilverTide Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bass Coast Shire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bass Coast Shire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joel & Caleb | 17 | $627,018 | 400 | 4.70/5.0 |
| Matt | 4 | $265,598 | 64 | 4.89/5.0 |
| Host #470690069 | 12 | $169,100 | 3 | 0.00/5.0 |
| Vicky | 4 | $140,730 | 256 | 4.88/5.0 |
| The Beach House People | 5 | $136,791 | 32 | 2.93/5.0 |
| Mathijs | 3 | $131,100 | 234 | 4.77/5.0 |
| Susan | 2 | $99,035 | 143 | 2.41/5.0 |
| Christine | 2 | $67,541 | 81 | 4.88/5.0 |
| Jennie | 2 | $57,436 | 160 | 4.98/5.0 |
| Dianne | 3 | $50,069 | 26 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bass Coast Shire.
Dive Deeper: Advanced Bass Coast Shire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bass Coast Shire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBass Coast Shire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bass Coast Shire
- The Bass Coast Shire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 144 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bass Coast Shire, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, apartment/condo (combined 4.2%) offer potential for unique stay experiences.
Bass Coast Shire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bass Coast Shire
- The dominant room capacity in Bass Coast Shire is 3 bedrooms listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 68.8% of the active Airbnb listings in Bass Coast Shire, indicating a high concentration in these sizes.
- A significant 74.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bass Coast Shire.
Bass Coast Shire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bass Coast Shire
- The most common guest capacity trend in Bass Coast Shire vacation rentals is listings accommodating 8+ guests (52.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Bass Coast Shire STR market, accounting for 69.5% of listings.
- 74.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bass Coast Shire.
- On average, properties in Bass Coast Shire are equipped to host 6.5 guests.
Bass Coast Shire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bass Coast Shire
- The most common availability pattern in Bass Coast Shire falls within the 271-366 days range, representing 47.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bass Coast Shire (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bass Coast Shire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
8.1% of total
2 Nights
53 listings
39.3% of total
3 Nights
13 listings
9.6% of total
4-6 Nights
7 listings
5.2% of total
30+ Nights
51 listings
37.8% of total
Key Insights
- The most prevalent minimum stay requirement in Bass Coast Shire is 2 Nights, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (37.8%) caters to monthly stays (30+ nights) in Bass Coast Shire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.3% of Bass Coast Shire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.1% currently do.
- A 2-night minimum appears standard (39.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 37.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bass Coast Shire.
Bass Coast Shire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.8% of total
Super Strict 30 Days
6 listings
5% of total
Flexible
18 listings
14.9% of total
Moderate
35 listings
28.9% of total
Firm
27 listings
22.3% of total
Strict
34 listings
28.1% of total
Cancellation Policy Insights for Bass Coast Shire
- The prevailing Airbnb cancellation policy trend in Bass Coast Shire is Moderate, used by 28.9% of listings.
- A majority (50.4%) of hosts in Bass Coast Shire utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.9% market standard in Bass Coast Shire.
- Regularly review your cancellation policy against competitors and market demand shifts in Bass Coast Shire.
Bass Coast Shire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bass Coast Shire
- The overall average booking lead time for vacation rentals in Bass Coast Shire is 52 days.
- Guests book furthest in advance for stays during October (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Bass Coast Shire.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Bass Coast Shire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bass Coast Shire (2025)
Amenity Prevalence
Amenity Insights for Bass Coast Shire
- Essential amenities in Bass Coast Shire that guests expect include: Smoke alarm, Kitchen, Heating, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bass Coast Shire: Smoke alarm, Kitchen, Heating, TV, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Heating, TV, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bass Coast Shire to stay competitive.
Bass Coast Shire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bass Coast Shire
- The typical guest profile for Airbnb in Bass Coast Shire consists of primarily domestic travelers (88%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 88.0% of guests.
- Key international markets include Australia (88%) and Singapore (2.9%).
- Top languages spoken are English (66.1%) followed by Chinese (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bass Coast Shire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |