Bairnsdale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Bairnsdale in 2025? Explore comprehensive Airbnb analytics for Bairnsdale, Victoria, Australia to uncover income potential. This 2025 STR market report for Bairnsdale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Bairnsdale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bairnsdale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bairnsdale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bairnsdale (2025)
Understanding the monthly revenue variations for Airbnb listings in Bairnsdale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bairnsdale is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bairnsdale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,497+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,364 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,567 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $906, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bairnsdale
Bairnsdale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bairnsdale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bairnsdale:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bairnsdale
Average Daily Rate (ADR) Airbnb Trends in Bairnsdale (2025)
Effective short term rental pricing strategy in Bairnsdale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bairnsdale typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Bairnsdale
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Airbnb Seasonality Analysis & Trends in Bairnsdale (2025)
Peak Season (April, November, May)
- Revenue averages $2,352 per month
- Occupancy rates average 56.9%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,749 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $111
Low Season (February, July, August)
- Revenue drops to average $1,218 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $108
Seasonality Insights for Bairnsdale
- The Airbnb seasonality in Bairnsdale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bairnsdale's highest earning potential, with monthly revenues capable of climbing to $2,565, occupancy reaching a high of 65.5%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,014, occupancy could drop to 34.4%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bairnsdale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bairnsdale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bairnsdale (2025)
Exploring the top neighborhoods for short-term rentals in Bairnsdale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mitchell River | Nestled along the banks of the Mitchell River, this area offers scenic views and outdoor activities like fishing and kayaking. It's perfect for nature lovers and families looking for a peaceful getaway. | Mitchell River National Park, Bairnsdale Historic Court House, Bairnsdale Railway Station, McLeod's Waterholes, Bairnsdale Golf Club |
| Bairnsdale CBD | The central business district of Bairnsdale, featuring shops, cafes, and local attractions. Great for travelers seeking convenience and access to the town's amenities. | Main Street Shopping Precinct, Bairnsdale Art Gallery, Rae's Restaurant, Bairnsdale's local markets, Bairnsdale RSL |
| Lakes Entrance | Just a short drive from Bairnsdale, Lakes Entrance is a popular tourist destination known for its stunning beaches, fishing spots, and the famous Lakes Entrance Foreshore. Ideal for beach lovers and families. | Lakes Entrance Beach, The Entrance Walk, Lakes Entrance Bowls Club, Ninety Mile Beach, Bottom Lake |
| Zarrawonga | This area offers beautiful rural landscapes and a relaxed atmosphere, appealing to those looking for a quiet retreat away from the city. Close to many outdoor attractions. | Zarrawonga Historical Museum, Local wineries, Fishing spots, Natural bushland, Walking trails |
| Paynesville | Known for its picturesque waterways and close proximity to Raymond Island, Paynesville is great for visitors looking for water activities and a laid-back lifestyle. | Raymond Island, Paynesville Charity Regatta, Paynesville Maritime Museum, Bike rides around the lakes, Fishing charters |
| Nungurna | A serene place surrounded by natural beauty, perfect for eco-tourism and getting away from the hustle and bustle. Offers tranquility and a chance to engage with nature. | Booderee National Park, Bushwalking trails, Wildlife spotting, Canoeing opportunities, Stunning lookouts |
| Eagle Point | A charming village on the shore of Lake King, Eagle Point is known for its relaxed atmosphere, making it a great spot for families and couples looking for a peaceful stay. | Eagle Point Bluff, Fishing spots, Lake King walking tracks, Local parks, Picnic areas |
| Newlands Arm | This quiet residential area on the shores of Lake Victoria offers a tranquil escape for those wanting to relax and enjoy the natural environment. Ideal for nature enthusiasts. | Local beaches, Nature walks, Fishing spots, Kayaking opportunities, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Bairnsdale (2025)
While Bairnsdale, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bairnsdale to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bairnsdale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bairnsdalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cearc House - 3BR Home with Garden and Workspace
Entire Place • 3 bedrooms
The Home Sweet Home
Entire Place • 2 bedrooms
2 bedroom private unit with enclosed back yard.
Entire Place • 2 bedrooms
The Palace
Entire Place • 3 bedrooms
Lake View Bliss
Entire Place • 2 bedrooms
The Stablehouse
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bairnsdale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bairnsdale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gippsland Lakes Escapes | 2 | $78,033 | 39 | 2.42/5.0 |
| Adrian | 2 | $43,378 | 33 | 4.91/5.0 |
| Lukas | 1 | $28,738 | 36 | 4.75/5.0 |
| Kat | 1 | $25,153 | 94 | 4.78/5.0 |
| Judith | 1 | $22,648 | 31 | 4.77/5.0 |
| Barbara | 2 | $21,562 | 52 | 4.59/5.0 |
| Shermila | 1 | $20,910 | 29 | 4.41/5.0 |
| Suzie | 2 | $19,943 | 74 | 4.98/5.0 |
| Host #125096370 | 1 | $17,286 | 87 | 4.76/5.0 |
| Jennifer | 1 | $15,172 | 200 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bairnsdale.
Dive Deeper: Advanced Bairnsdale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bairnsdale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBairnsdale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bairnsdale
- The Bairnsdale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bairnsdale, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Bairnsdale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bairnsdale
- The dominant room capacity in Bairnsdale is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.3% of the active Airbnb listings in Bairnsdale, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bairnsdale.
Bairnsdale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bairnsdale
- The most common guest capacity trend in Bairnsdale vacation rentals is listings accommodating 6 guests (20.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Bairnsdale STR market, accounting for 37.5% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bairnsdale.
- On average, properties in Bairnsdale are equipped to host 3.8 guests.
Bairnsdale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bairnsdale
- The most common availability pattern in Bairnsdale falls within the 271-366 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Bairnsdale (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bairnsdale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13% of total
2 Nights
8 listings
34.8% of total
3 Nights
2 listings
8.7% of total
4-6 Nights
3 listings
13% of total
7-29 Nights
4 listings
17.4% of total
30+ Nights
3 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Bairnsdale is 2 Nights, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13%) caters to monthly stays (30+ nights) in Bairnsdale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.8% of Bairnsdale hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- A 2-night minimum appears standard (34.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bairnsdale.
Bairnsdale Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
22.7% of total
Moderate
6 listings
27.3% of total
Firm
5 listings
22.7% of total
Strict
6 listings
27.3% of total
Cancellation Policy Insights for Bairnsdale
- The prevailing Airbnb cancellation policy trend in Bairnsdale is Moderate, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.3% market standard in Bairnsdale.
- Regularly review your cancellation policy against competitors and market demand shifts in Bairnsdale.
Bairnsdale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bairnsdale
- The overall average booking lead time for vacation rentals in Bairnsdale is 58 days.
- Guests book furthest in advance for stays during December (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (65 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Bairnsdale.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Bairnsdale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bairnsdale (2025)
Amenity Prevalence
Amenity Insights for Bairnsdale
- Essential amenities in Bairnsdale that guests expect include: TV, Kitchen, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bairnsdale: TV, Kitchen, Smoke alarm, Heating.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Heating.
- Consider adding popular differentiators like Dishes and silverware or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bairnsdale to stay competitive.
Bairnsdale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bairnsdale
- The typical guest profile for Airbnb in Bairnsdale consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.1% of guests.
- Key international markets include Australia (93.1%) and Switzerland (1.3%).
- Top languages spoken are English (68.2%) followed by Spanish (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bairnsdale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.80 | 41% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |