Ararat Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Ararat in 2025? Explore comprehensive Airbnb analytics for Ararat, Victoria, Australia to uncover income potential. This 2025 STR market report for Ararat, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Ararat, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ararat Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ararat Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ararat (2025)
Understanding the monthly revenue variations for Airbnb listings in Ararat is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ararat is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ararat across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,006+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,178 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,976 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $855, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ararat
Ararat Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ararat STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ararat:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ararat
Average Daily Rate (ADR) Airbnb Trends in Ararat (2025)
Effective short term rental pricing strategy in Ararat involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ararat typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Ararat
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Airbnb Seasonality Analysis & Trends in Ararat (2025)
Peak Season (June, May, April)
- Revenue averages $3,229 per month
- Occupancy rates average 36.2%
- Daily rates average $131
Shoulder Season
- Revenue averages $2,058 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $141
Low Season (February, March, October)
- Revenue drops to average $1,415 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $142
Seasonality Insights for Ararat
- The Airbnb seasonality in Ararat shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ararat's highest earning potential, with monthly revenues capable of climbing to $3,615, occupancy reaching a high of 48.0%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,294, occupancy could drop to 29.0%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ararat.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ararat seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ararat (2025)
Exploring the top neighborhoods for short-term rentals in Ararat? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ararat Central | The heart of Ararat with easy access to shops, restaurants, and historical sights. A prime location for visitors exploring the city and surrounding wine regions. | Ararat Gallery TAMA, J Ward Museum, Ararat Railway Station, Local wineries, Botanical Gardens |
| Grampians National Park | A stunning natural reserve nearby, ideal for nature lovers and outdoor enthusiasts. Attracts tourists for hiking, wildlife, and breathtaking views. | Mackenzie Falls, Pinnacle Lookout, Grampians Wine Region, Walking trails, Wildlife spotting |
| Ararat Hills Regional Park | A tranquil area for those seeking peace and nature, perfect for families and couples. Great for outdoor activities and relaxation. | Picnic areas, Hiking trails, Nature walks, Wildflower viewing |
| Pomonal | A charming village close to Ararat, known for its wine and beautiful rural landscapes. Perfect for visitors looking for a quiet retreat. | Pomonal Estate, Scenic drives, Art galleries, Great Western Wine Area |
| Lake Bolac | A picturesque lakeside town ideal for fishing, boating, and outdoor sports. Attracts families and adventure seekers. | Lake Bolac foreshore, Fishing, Boating, Picnic spots |
| Great Western | Famous for its wineries and picturesque scenery, this area draws wine enthusiasts and couples looking for romantic getaways. | Seppelt Great Western, Wine tasting tours, Picnic areas, Scenic vineyards |
| Cossack | A quaint village with historical significance and natural beauty. Attracts visitors interested in local history and serene landscapes. | Historical buildings, Moorabool River walks, Nearby wineries |
| Eldorado | Known for its gold history and scenic landscapes, perfect for history buffs and nature lovers. A great spot for family getaways. | Historical gold mine sites, Hiking trails, Gold panning experiences |
Understanding Airbnb License Requirements & STR Laws in Ararat (2025)
While Ararat, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ararat to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ararat (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Araratbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grampians Getaway with Your Furry Best Friend
Entire Place • 3 bedrooms
Sunshine Cottage
Entire Place • 3 bedrooms
Home on Wild
Entire Place • 3 bedrooms
Rosea Cottage Ararat-Victoria
Entire Place • 1 bedroom
Barkly Miners Cottage Ararat
Entire Place • 3 bedrooms
Central Location Home in Ararat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ararat (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ararat based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tiny Away | 5 | $90,678 | 118 | 3.83/5.0 |
| Flairbnb Ballarat | 1 | $45,228 | 18 | 4.50/5.0 |
| Elise | 2 | $43,744 | 38 | 2.44/5.0 |
| Fiona | 1 | $38,236 | 14 | 4.86/5.0 |
| Rose | 1 | $35,526 | 34 | 4.97/5.0 |
| Jocelyn | 1 | $29,911 | 56 | 4.80/5.0 |
| Eve | 1 | $26,464 | 154 | 4.82/5.0 |
| Brett | 1 | $26,334 | 243 | 4.87/5.0 |
| Host #343720051 | 1 | $24,363 | 15 | 5.00/5.0 |
| Victoria | 1 | $18,425 | 28 | 4.43/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ararat.
Dive Deeper: Advanced Ararat STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ararat. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsArarat Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ararat
- The Ararat Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ararat, House properties are the most common (76%), reflecting the local real estate landscape.
- Houses represent a significant 76% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
Ararat Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ararat
- The dominant room capacity in Ararat is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 80.0% of the active Airbnb listings in Ararat, indicating a high concentration in these sizes.
- A significant 44.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ararat.
Ararat Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ararat
- The most common guest capacity trend in Ararat vacation rentals is listings accommodating 2 guests (36%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Ararat STR market, accounting for 52.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ararat.
- On average, properties in Ararat are equipped to host 4.1 guests.
Ararat Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ararat
- The most common availability pattern in Ararat falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ararat (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ararat Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
23.8% of total
2 Nights
6 listings
28.6% of total
30+ Nights
10 listings
47.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ararat is 30+ Nights, adopted by 47.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.6%) caters to monthly stays (30+ nights) in Ararat, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.6% of Ararat hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ararat.
Ararat Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
6 listings
33.3% of total
Firm
4 listings
22.2% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Ararat
- The prevailing Airbnb cancellation policy trend in Ararat is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Ararat.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ararat.
Ararat STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ararat
- The overall average booking lead time for vacation rentals in Ararat is 30 days.
- Guests book furthest in advance for stays during January (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Ararat.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Ararat averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ararat (2025)
Amenity Prevalence
Amenity Insights for Ararat
- Essential amenities in Ararat that guests expect include: Bed linens, Smoke alarm, Heating, Hot water, Kitchen, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ararat: Bed linens, Smoke alarm, Heating, Hot water, Kitchen, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Microwave or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ararat to stay competitive.
Ararat Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ararat
- The typical guest profile for Airbnb in Ararat consists of primarily domestic travelers (91%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 90.8% of guests.
- Key international markets include Australia (90.8%) and Singapore (2.5%).
- Top languages spoken are English (77.6%) followed by Chinese (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ararat Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire of Colac Otway | 372 | $2,948 | $292.68 | 38% |
| Buninyong | 12 | $2,872 | $169.56 | 48% |
| Lorne | 365 | $2,801 | $395.21 | 33% |
| Port Campbell | 123 | $2,763 | $243.95 | 39% |
| Halls Gap | 184 | $2,669 | $191.17 | 45% |
| Forrest | 31 | $2,567 | $174.06 | 47% |
| Timboon | 16 | $2,525 | $184.54 | 41% |
| Apollo Bay | 412 | $2,511 | $261.55 | 37% |
| Shire of Moyne | 52 | $2,390 | $227.32 | 40% |
| Warrnambool | 263 | $2,281 | $206.62 | 43% |