Apollo Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Apollo Bay in 2025? Explore comprehensive Airbnb analytics for Apollo Bay, Victoria, Australia to uncover income potential. This 2025 STR market report for Apollo Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 412 active listings.
Whether you're considering an Airbnb investment in Apollo Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Apollo Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Apollo Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Apollo Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Apollo Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Apollo Bay is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Apollo Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,328+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,215 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,613 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Apollo Bay
Apollo Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Apollo Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Apollo Bay:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Apollo Bay
Average Daily Rate (ADR) Airbnb Trends in Apollo Bay (2025)
Effective short term rental pricing strategy in Apollo Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Apollo Bay typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $320 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Apollo Bay
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Airbnb Seasonality Analysis & Trends in Apollo Bay (2025)
Peak Season (January, December, April)
- Revenue averages $4,888 per month
- Occupancy rates average 49.2%
- Daily rates average $318
Shoulder Season
- Revenue averages $2,736 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $254
Low Season (July, August, October)
- Revenue drops to average $2,340 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $241
Seasonality Insights for Apollo Bay
- The Airbnb seasonality in Apollo Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Apollo Bay's highest earning potential, with monthly revenues capable of climbing to $6,259, occupancy reaching a high of 57.5%, and ADRs peaking at $382.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,174, occupancy could drop to 28.5%, and ADRs may adjust down to $236.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Apollo Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Apollo Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Apollo Bay (2025)
Exploring the top neighborhoods for short-term rentals in Apollo Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marengo | A beautiful coastal area just north of Apollo Bay with stunning views and great access to natural attractions. Ideal for families and nature lovers looking for relaxing getaways with proximity to the beach. | Marengo Beach, Marengo Reefs Marine Sanctuary, Apollo Bay Coastal Reserve |
| Apollo Bay Town Centre | The heart of Apollo Bay providing easy access to cafes, restaurants, shops, and the beach. It's a popular area for tourists wanting to experience the local culture and convenience. | Apollo Bay Harbour, Apollo Bay Visitor Information Centre, local markets, beachfront cafes |
| Messmate Road | A quieter residential area near the Great Otway National Park, ideal for travelers looking for a more private experience in nature while being a short drive from the beach. | Great Otway National Park, Otway Fly Treetop Adventures, walking trails |
| Cape Otway | Known for its stunning lighthouse and natural beauty. It's a great spot for tourists interested in exploring Australia's wildlife and scenic coastal views. | Cape Otway Lightstation, Great Ocean Road, wildlife spotting |
| Skenes Creek | Just a few kilometers from Apollo Bay, this area offers a mix of beach and rural attractions. It's perfect for those looking for a peaceful retreat with beach access. | Skenes Creek Beach, Otways, Scenic drives |
| Bimbi Park | A unique eco-friendly camping destination located near Apollo Bay, attracting visitors who are interested in sustainable tourism and outdoor activities. | Bimbi Park, Camping and glamping, wildlife experiences |
| Wild Dog Creek | A hidden gem for those looking to escape the crowds and enjoy a peaceful retreat in nature. Ideal for travelers seeking tranquility away from the main tourist areas. | Scenic trails, Nature walks, Tranquil scenery |
| Gellibrand River | Located slightly inland, this area offers a beautiful river setting and is popular with those looking for a quieter stay close to both the river and the coast. | Gellibrand River, Fishing spots, Scenic nature walks |
Understanding Airbnb License Requirements & STR Laws in Apollo Bay (2025)
While Apollo Bay, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Apollo Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Apollo Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Apollo Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Āyubō in Apollo Bay
Entire Place • 4 bedrooms
Chocolate Gannets Seafront Villa with full ocean views, 50 meters from the beach and 3 min drive int
Entire Place • 2 bedrooms
Ocean View Apartment
Entire Place • 3 bedrooms
Luxurious 4 Bed Room Holiday House,with ocean view
Entire Place • 4 bedrooms
SeeApollo - 1920s Bungalow (7 Bedroom)
Entire Place • 7 bedrooms
Apollo Bay Beach House - the best views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Apollo Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Apollo Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Otway Retreats | 39 | $1,298,486 | 1510 | 4.66/5.0 |
| Great Ocean Road Holidays | 61 | $1,197,655 | 796 | 3.77/5.0 |
| Great Ocean Road Escapes | 28 | $1,080,865 | 5080 | 4.83/5.0 |
| Holiday Great Ocean Road | 17 | $622,819 | 819 | 4.78/5.0 |
| Sharon | 8 | $419,396 | 216 | 4.92/5.0 |
| Mary | 8 | $376,518 | 1304 | 4.71/5.0 |
| Michelle | 5 | $267,616 | 1817 | 4.90/5.0 |
| Rachelle | 9 | $258,037 | 1082 | 4.95/5.0 |
| Sandpiper Motel | 9 | $245,811 | 409 | 4.59/5.0 |
| Rui | 4 | $211,681 | 572 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Apollo Bay.
Dive Deeper: Advanced Apollo Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Apollo Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsApollo Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Apollo Bay
- The Apollo Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.9% of the 412 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Apollo Bay, House properties are the most common (70.1%), reflecting the local real estate landscape.
- Houses represent a significant 70.1% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 6.1%) offer potential for unique stay experiences.
Apollo Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Apollo Bay
- The dominant room capacity in Apollo Bay is 3 bedrooms listings, making up 37.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Apollo Bay, indicating a high concentration in these sizes.
- A significant 55.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Apollo Bay.
Apollo Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Apollo Bay
- The most common guest capacity trend in Apollo Bay vacation rentals is listings accommodating 8+ guests (31.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Apollo Bay STR market, accounting for 47.8% of listings.
- 59.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Apollo Bay.
- On average, properties in Apollo Bay are equipped to host 5.4 guests.
Apollo Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Apollo Bay
- The most common availability pattern in Apollo Bay falls within the 271-366 days range, representing 45.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Apollo Bay (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Apollo Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
16.6% of total
2 Nights
76 listings
18.8% of total
3 Nights
50 listings
12.4% of total
4-6 Nights
23 listings
5.7% of total
30+ Nights
188 listings
46.5% of total
Key Insights
- The most prevalent minimum stay requirement in Apollo Bay is 30+ Nights, adopted by 46.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.5%) caters to monthly stays (30+ nights) in Apollo Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.5% of Apollo Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Apollo Bay.
Apollo Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
18 listings
4.6% of total
Super Strict 30 Days
67 listings
17.2% of total
Flexible
19 listings
4.9% of total
Moderate
117 listings
30% of total
Firm
77 listings
19.7% of total
Strict
92 listings
23.6% of total
Cancellation Policy Insights for Apollo Bay
- The prevailing Airbnb cancellation policy trend in Apollo Bay is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (34.9%) and stricter (43.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Apollo Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Apollo Bay.
Apollo Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Apollo Bay
- The overall average booking lead time for vacation rentals in Apollo Bay is 55 days.
- Guests book furthest in advance for stays during May (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (66 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Apollo Bay.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Apollo Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Apollo Bay (2025)
Amenity Prevalence
Amenity Insights for Apollo Bay
- Essential amenities in Apollo Bay that guests expect include: Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Apollo Bay: Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Apollo Bay to stay competitive.
Apollo Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Apollo Bay
- The typical guest profile for Airbnb in Apollo Bay consists of primarily domestic travelers (71%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 71.0% of guests.
- Key international markets include Australia (71%) and Singapore (7%).
- Top languages spoken are English (62.6%) followed by Chinese (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Apollo Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,231 | $550.50 | 37% |
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |
| Shire of Colac Otway | 372 | $2,948 | $292.68 | 38% |
| Buninyong | 12 | $2,872 | $169.56 | 48% |