Ulverstone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Ulverstone in 2025? Explore comprehensive Airbnb analytics for Ulverstone, Tasmania, Australia to uncover income potential. This 2025 STR market report for Ulverstone, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Ulverstone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ulverstone Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ulverstone Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ulverstone (2025)
Understanding the monthly revenue variations for Airbnb listings in Ulverstone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ulverstone is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ulverstone across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,693+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,050 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,064 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,114, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ulverstone
Ulverstone Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ulverstone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ulverstone:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ulverstone
Average Daily Rate (ADR) Airbnb Trends in Ulverstone (2025)
Effective short term rental pricing strategy in Ulverstone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ulverstone typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Ulverstone
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Airbnb Seasonality Analysis & Trends in Ulverstone (2025)
Peak Season (January, April, March)
- Revenue averages $2,464 per month
- Occupancy rates average 62.7%
- Daily rates average $121
Shoulder Season
- Revenue averages $2,138 per month
- Occupancy maintains around 55.6%
- Daily rates hold near $121
Low Season (May, August, September)
- Revenue drops to average $1,808 per month
- Occupancy decreases to average 43.8%
- Daily rates adjust to average $117
Seasonality Insights for Ulverstone
- The Airbnb seasonality in Ulverstone shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ulverstone's highest earning potential, with monthly revenues capable of climbing to $2,555, occupancy reaching a high of 65.0%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,690, occupancy could drop to 39.0%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ulverstone.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ulverstone seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ulverstone (2025)
Exploring the top neighborhoods for short-term rentals in Ulverstone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ulverstone Foreshore | A picturesque area along the coastline perfect for families and tourists looking to relax by the beach. Offers stunning views and access to walking paths along the river. | Ulverstone Beach, Leven River Foreshore, Pioneer Park, Ulverstone History Museum, Ulverstone Wharf |
| Bakers Beach | A beautiful sandy beach that attracts visitors for swimming, fishing, and BBQs. Ideal for those seeking a quiet getaway close to nature. | Bakers Beach, Cradle Mountain-Lake St Clair National Park, Sandfly Bay, Dover Beach |
| Central Ulverstone | The heart of Ulverstone with shops, cafes, and restaurants. Great for travelers wanting to explore local life and commerce. | Ulverstone Shopping Centre, Riverside Park, Local cafes, Ulverstone Cultural Centre |
| Shorewell Park | A suburban area with easy access to amenities and local attractions. Popular for families and those needing space for longer stays. | Shorewell Park Community Center, Local Parks, Ulverstone Golf Course |
| Penguin | Nearby coastal town known for its beautiful beach and relaxed atmosphere. It is great for attracting families and couples looking for a romantic weekend getaway. | Penguin Beach, Penguin Market, The Big Penguin, Penguin Surf Life Saving Club |
| Turners Beach | A tranquil beachside suburb great for families and those looking for a quiet retreat. Close to local attractions and natural beauty. | Turners Beach, Local vineyards, Turners Beach Berry Patch |
| Forth | A small town near Ulverstone with a charming local vibe. Attracts travelers interested in exploring the local Tasmanian countryside. | Forth Falls, Local Farms, Forth River |
| West St | A local residential area with access to parks and recreational areas, ideal for longer-term stays and families. | Local parks and playgrounds, Walking tracks, Close to Ulverstone amenities |
Understanding Airbnb License Requirements & STR Laws in Ulverstone (2025)
Yes, Ulverstone, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ulverstone to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 84% licensed listings)
Top Performing Airbnb Properties in Ulverstone (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ulverstonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Little picnic point
Entire Place • 3 bedrooms
Ulverstone Waterfront Apartments - Sea View
Entire Place • 2 bedrooms
Ulverstone Waterfront Apartments - Mountain View
Entire Place • 2 bedrooms
The Main Street Retreat
Entire Place • 4 bedrooms
Ulverstone Waterfront Apartments - River View (A)
Entire Place • 2 bedrooms
Ulverstone Waterfront Apartments - River View
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ulverstone (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ulverstone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sue | 4 | $168,970 | 254 | 4.97/5.0 |
| Ulverstone River Edge | 5 | $50,485 | 18 | 2.89/5.0 |
| Kristen | 1 | $47,724 | 83 | 4.95/5.0 |
| Renee & James | 1 | $42,426 | 51 | 4.94/5.0 |
| Katherine | 1 | $30,853 | 356 | 4.90/5.0 |
| Mark And Allison | 1 | $30,650 | 81 | 4.74/5.0 |
| Peter | 1 | $29,850 | 48 | 4.90/5.0 |
| Jo | 1 | $26,063 | 12 | 5.00/5.0 |
| Cheryl | 1 | $25,955 | 536 | 4.95/5.0 |
| Georgia | 1 | $24,747 | 124 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ulverstone.
Dive Deeper: Advanced Ulverstone STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ulverstone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUlverstone Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ulverstone
- The Ulverstone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.8% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ulverstone, Apartment/Condo properties are the most common (40.5%), reflecting the local real estate landscape.
- Houses represent a significant 40.5% portion, catering likely to families or larger groups.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.4%) offer potential for unique stay experiences.
Ulverstone Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ulverstone
- The dominant room capacity in Ulverstone is 2 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.1% of the active Airbnb listings in Ulverstone, indicating a high concentration in these sizes.
- A significant 29.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ulverstone.
Ulverstone Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ulverstone
- The most common guest capacity trend in Ulverstone vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ulverstone STR market, accounting for 51.3% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ulverstone.
- On average, properties in Ulverstone are equipped to host 4.1 guests.
Ulverstone Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ulverstone
- The most common availability pattern in Ulverstone falls within the 91-180 days range, representing 29.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ulverstone (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ulverstone Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
34.3% of total
2 Nights
15 listings
42.9% of total
3 Nights
1 listings
2.9% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
6 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ulverstone is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.2%) of the Ulverstone Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Ulverstone, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Ulverstone hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ulverstone.
Ulverstone Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
38.2% of total
Moderate
8 listings
23.5% of total
Firm
8 listings
23.5% of total
Strict
5 listings
14.7% of total
Cancellation Policy Insights for Ulverstone
- The prevailing Airbnb cancellation policy trend in Ulverstone is Flexible, used by 38.2% of listings.
- There's a relatively balanced mix between guest-friendly (61.7%) and stricter (38.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.2% market standard in Ulverstone.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ulverstone.
Ulverstone STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ulverstone
- The overall average booking lead time for vacation rentals in Ulverstone is 64 days.
- Guests book furthest in advance for stays during January (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (80 days avg.) sees the longest lead times, while Summer (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Ulverstone.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Ulverstone averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ulverstone (2025)
Amenity Prevalence
Amenity Insights for Ulverstone
- Essential amenities in Ulverstone that guests expect include: Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ulverstone: Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ulverstone to stay competitive.
Ulverstone Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ulverstone
- The typical guest profile for Airbnb in Ulverstone consists of primarily domestic travelers (92%), often arriving from nearby Hobart, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.8% of guests.
- Key international markets include Australia (91.8%) and United States (2.5%).
- Top languages spoken are English (78.1%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hobart and Tasmania.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ulverstone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 13 | $4,097 | $208.63 | 62% |
| Waratah-Wynyard | 38 | $2,984 | $188.67 | 50% |
| Kentish | 66 | $2,894 | $190.06 | 53% |
| Turners Beach | 11 | $2,654 | $242.16 | 50% |
| Sisters Beach | 26 | $2,605 | $177.40 | 49% |
| Central Highlands | 22 | $2,596 | $176.64 | 44% |
| Strahan | 66 | $2,594 | $161.57 | 55% |
| Hobart | 1,542 | $2,513 | $176.78 | 53% |
| City of Clarence | 18 | $2,464 | $237.50 | 43% |
| Meander Valley | 32 | $2,437 | $176.14 | 50% |