Tasman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Tasman in 2025? Explore comprehensive Airbnb analytics for Tasman, Tasmania, Australia to uncover income potential. This 2025 STR market report for Tasman, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 130 active listings.
Whether you're considering an Airbnb investment in Tasman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tasman Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tasman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tasman (2025)
Understanding the monthly revenue variations for Airbnb listings in Tasman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tasman is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tasman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,293+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,727 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,256 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,373, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tasman
Tasman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tasman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tasman:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tasman
Average Daily Rate (ADR) Airbnb Trends in Tasman (2025)
Effective short term rental pricing strategy in Tasman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tasman typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Tasman
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Airbnb Seasonality Analysis & Trends in Tasman (2025)
Peak Season (January, December, April)
- Revenue averages $3,808 per month
- Occupancy rates average 63.4%
- Daily rates average $178
Shoulder Season
- Revenue averages $2,649 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $167
Low Season (July, August, September)
- Revenue drops to average $2,177 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $162
Seasonality Insights for Tasman
- The Airbnb seasonality in Tasman shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tasman's highest earning potential, with monthly revenues capable of climbing to $4,497, occupancy reaching a high of 75.0%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,000, occupancy could drop to 38.1%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tasman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tasman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tasman (2025)
Exploring the top neighborhoods for short-term rentals in Tasman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hobart | The capital city of Tasmania, Hobart offers a rich history, beautiful waterfront, and a vibrant arts scene. It's a gateway for tourists visiting MONA and the surrounding natural beauty. | Museum of Old and New Art (MONA), Salamanca Market, Battery Point, Mount Wellington, Tasmanian Museum and Art Gallery |
| Launceston | Launceston is known for its stunning Cataract Gorge and historic architecture. The city is also near wine regions and national parks, attracting both adventure seekers and foodies. | Cataract Gorge Reserve, Queen Victoria Museum and Art Gallery, City Park, James Boag Brewery, Grindelwald |
| Bicheno | A picturesque coastal town known for its beaches and proximity to wildlife reserves. Bicheno is particularly popular during the summer months with families and nature lovers. | Bicheno Blowhole, East Coast Natureworld, Wineglass Bay, Tasmanian Devil Unzoo, Bicheno Sea Life |
| Coles Bay | Located near Freycinet National Park, Coles Bay is a hub for beautiful beaches and hiking opportunities. It's ideal for tourists looking to explore stunning natural landscapes. | Freycinet National Park, Wineglass Bay, Honeymoon Bay, Richardsons Beach, Coles Bay Lookout |
| Strahan | A small town on the west coast known for its scenic beauty and access to the Franklin-Gordon Wild Rivers National Park. It appeals to those seeking adventure and tranquility. | Gordon River Cruises, Strahan Village, West Coast Wilderness Railway, Ocean Beach, Henty Dunes |
| Port Arthur | Famous for its historic site and former penal settlement, Port Arthur attracts history buffs and tourists interested in Tasmania's colonial past. | Port Arthur Historic Site, Tasman Peninsula, Remarkable Cave, Fortescue Bay, Coal Mines Historic Site |
| Swansea | A charming coastal town along the Great Eastern Drive, it offers beautiful beaches and is close to wine regions, making it popular with tourists exploring the east coast. | Swansea Bark Mill, Spiky Bridge, Murdunna Beach, Nearby wineries, East Coast Wine Trail |
| St Helens | Renowned for its stunning coastline and proximity to the Bay of Fires, St Helens is popular with beachgoers and nature enthusiasts. | Bay of Fires, St Helens Point, Peron Dunes, Binalong Bay, Fossil Bluff |
Understanding Airbnb License Requirements & STR Laws in Tasman (2025)
Yes, Tasman, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tasman to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Tasman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tasmanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Pearl - Barefoot Luxury, Beachfront, 5 Bedroom
Entire Place • 5 bedrooms
Pavilion on Pirates
Entire Place • 5 bedrooms
Absolute Beachfront House - Hot Tub & Ocean Views
Entire Place • 5 bedrooms
Teralina Beach House
Entire Place • 4 bedrooms
Stewarts Bay Beach House
Entire Place • 3 bedrooms
Three capes cabin.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tasman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tasman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paquita | 1 | $180,812 | 34 | 4.97/5.0 |
| Macy | 4 | $139,941 | 79 | 2.50/5.0 |
| Stephanie | 2 | $126,346 | 205 | 4.93/5.0 |
| Lara | 2 | $109,987 | 657 | 4.86/5.0 |
| Jo | 1 | $97,633 | 24 | 5.00/5.0 |
| Brendan | 1 | $86,215 | 31 | 4.84/5.0 |
| Peter | 1 | $81,084 | 210 | 4.96/5.0 |
| Linda Miranda | 4 | $76,598 | 467 | 4.84/5.0 |
| Samantha | 2 | $72,850 | 176 | 4.87/5.0 |
| Rod | 2 | $72,005 | 286 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tasman.
Dive Deeper: Advanced Tasman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tasman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTasman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tasman
- The Tasman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 130 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tasman, House properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 69.2% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Tasman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tasman
- The dominant room capacity in Tasman is 2 bedrooms listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.6% of the active Airbnb listings in Tasman, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tasman.
Tasman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tasman
- The most common guest capacity trend in Tasman vacation rentals is listings accommodating 4 guests (29.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tasman STR market, accounting for 53.8% of listings.
- 26.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tasman.
- On average, properties in Tasman are equipped to host 4.2 guests.
Tasman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tasman
- The most common availability pattern in Tasman falls within the 181-270 days range, representing 37.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tasman (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tasman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
36.3% of total
2 Nights
47 listings
37.9% of total
3 Nights
3 listings
2.4% of total
4-6 Nights
1 listings
0.8% of total
30+ Nights
28 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in Tasman is 2 Nights, adopted by 37.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.2%) of the Tasman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in Tasman, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.9% of Tasman hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tasman.
Tasman Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
44 listings
35.8% of total
Moderate
37 listings
30.1% of total
Firm
19 listings
15.4% of total
Strict
23 listings
18.7% of total
Cancellation Policy Insights for Tasman
- The prevailing Airbnb cancellation policy trend in Tasman is Flexible, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (65.9%) and stricter (34.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.8% market standard in Tasman.
- Regularly review your cancellation policy against competitors and market demand shifts in Tasman.
Tasman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tasman
- The overall average booking lead time for vacation rentals in Tasman is 61 days.
- Guests book furthest in advance for stays during December (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (87 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Tasman.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Tasman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tasman (2025)
Amenity Prevalence
Amenity Insights for Tasman
- Essential amenities in Tasman that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tasman: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tasman to stay competitive.
Tasman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tasman
- The typical guest profile for Airbnb in Tasman consists of primarily domestic travelers (82%), often arriving from nearby Hobart, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 81.8% of guests.
- Key international markets include Australia (81.8%) and United States (3.4%).
- Top languages spoken are English (68.9%) followed by Chinese (5.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hobart and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tasman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 13 | $4,097 | $208.63 | 62% |
| Coles Bay | 133 | $3,787 | $254.89 | 51% |
| Glamorgan-Spring Bay | 59 | $3,701 | $241.67 | 52% |
| Adventure Bay | 44 | $3,142 | $196.60 | 52% |
| Alonnah | 42 | $3,009 | $215.21 | 45% |
| Swansea | 57 | $3,006 | $262.55 | 43% |
| Central Highlands | 22 | $2,596 | $176.64 | 44% |
| Kingborough | 87 | $2,559 | $209.76 | 44% |
| Cygnet | 17 | $2,514 | $176.80 | 49% |
| South Arm | 12 | $2,513 | $173.02 | 48% |