Stanley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Stanley in 2025? Explore comprehensive Airbnb analytics for Stanley, Tasmania, Australia to uncover income potential. This 2025 STR market report for Stanley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Stanley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stanley Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stanley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stanley (2025)
Understanding the monthly revenue variations for Airbnb listings in Stanley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stanley is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stanley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,376+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,128 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,016 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stanley
Stanley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stanley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stanley:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stanley
Average Daily Rate (ADR) Airbnb Trends in Stanley (2025)
Effective short term rental pricing strategy in Stanley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stanley typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $318+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Stanley
Get Live Stanley Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Stanley (2025)
Peak Season (January, December, February)
- Revenue averages $3,084 per month
- Occupancy rates average 52.6%
- Daily rates average $211
Shoulder Season
- Revenue averages $2,375 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $198
Low Season (May, July, August)
- Revenue drops to average $1,643 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $188
Seasonality Insights for Stanley
- The Airbnb seasonality in Stanley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stanley's highest earning potential, with monthly revenues capable of climbing to $3,216, occupancy reaching a high of 56.2%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,483, occupancy could drop to 26.3%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stanley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stanley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stanley (2025)
Exploring the top neighborhoods for short-term rentals in Stanley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Highfield Historic Site | A significant heritage site offering stunning views of the coastline and a glimpse into Tasmania's colonial past. Popular for history buffs and those seeking a tranquil experience. | Highfield Historic Site, Wings Wildlife Park, Table Cape Lighthouse, Burnie Wivenhoe Heritage Art Gallery |
| Stanley Beach | A beautiful sandy beach ideal for relaxation and recreational activities. Perfect for families and beachgoers looking for sun, sand, and surf. | Stanley Beach, The Nut State Reserve, Green Hill Fort, Stanley Heritage Walk |
| The Nut | An iconic natural formation providing hiking opportunities and panoramic views of the surrounding landscape. A must-visit for nature lovers and outdoor enthusiasts. | The Nut, Stanley Cable Car, The Nut State Reserve, Fossil Cliffs |
| Bradys Lookout | A scenic lookout offering breathtaking views of the valley and river. Ideal for photographers and those enjoying nature walks. | Bradys Lookout, Tamar River, Historic gardens, Picnic areas |
| Circular Head | The broader region that encompasses Stanley, offering a variety of landscapes from coast to countryside. Great for visitors seeking a mix of adventure and relaxation. | Forest Eco Centre, Cape Grim, Couple of Falls, Fishing and boating spots |
| Circular Head Wild Rivers | Known for its stunning natural beauty, this area attracts those interested in scenic drives, camping, and fishing. | Wild Rivers National Park, Fishing spots, Bushwalking trails |
| Cowrie Beach | A serene and picturesque location perfect for a quieter getaway, known for its crystal clear waters and relaxing atmosphere. | Cowrie Beach, Snorkeling spots, Walking trails |
| North West Tasmania | Rich in natural beauty and diverse landscapes, this area provides opportunities for unique experiences and local attractions. | Smithton, Farmland, Local markets, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Stanley (2025)
Yes, Stanley, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stanley to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Stanley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stanleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stanley Beach House with Stunning Nut Views!
Entire Place • 3 bedrooms
Beach House @ Little Talisker 1892
Entire Place • 3 bedrooms
Abbey's Spa Cottage
Entire Place • 3 bedrooms
The House @ The East Inlet Stanley
Entire Place • 5 bedrooms
Abbey's Cottage
Entire Place • 4 bedrooms
Beach View King Suite with Spa & Balcony
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stanley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stanley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tracey | 10 | $286,157 | 1084 | 4.82/5.0 |
| Kerry | 5 | $190,820 | 312 | 4.95/5.0 |
| Clint | 6 | $180,737 | 195 | 4.86/5.0 |
| Sam | 4 | $138,046 | 924 | 4.91/5.0 |
| Clint | 7 | $115,902 | 147 | 3.94/5.0 |
| Rhonda | 7 | $84,910 | 57 | 4.98/5.0 |
| Jack | 2 | $76,469 | 219 | 4.83/5.0 |
| Daniel | 1 | $76,172 | 115 | 4.93/5.0 |
| On The Terrace Stanley | 3 | $53,906 | 58 | 4.83/5.0 |
| Horizon | 2 | $48,194 | 220 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stanley.
Dive Deeper: Advanced Stanley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stanley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStanley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stanley
- The Stanley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.8% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Stanley, Hotel/Boutique properties are the most common (39.7%), reflecting the local real estate landscape.
- Houses represent a significant 36.8% portion, catering likely to families or larger groups.
- The presence of 39.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.8%) offer potential for unique stay experiences.
Stanley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stanley
- The dominant room capacity in Stanley is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.1% of the active Airbnb listings in Stanley, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stanley.
Stanley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stanley
- The most common guest capacity trend in Stanley vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Stanley STR market, accounting for 53.0% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stanley.
- On average, properties in Stanley are equipped to host 3.2 guests.
Stanley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stanley
- The most common availability pattern in Stanley falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Stanley (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stanley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
80.3% of total
2 Nights
9 listings
14.8% of total
30+ Nights
3 listings
4.9% of total
Key Insights
- The most prevalent minimum stay requirement in Stanley is 1 Night, adopted by 80.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.1%) of the Stanley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80.3% of Stanley hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stanley.
Stanley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
51.5% of total
Moderate
6 listings
9.1% of total
Firm
4 listings
6.1% of total
Strict
22 listings
33.3% of total
Cancellation Policy Insights for Stanley
- The prevailing Airbnb cancellation policy trend in Stanley is Flexible, used by 51.5% of listings.
- There's a relatively balanced mix between guest-friendly (60.6%) and stricter (39.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.5% market standard in Stanley.
- Given the high prevalence of Flexible policies (51.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- With 33.3% using Strict terms, this is a viable option in Stanley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Stanley.
Stanley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stanley
- The overall average booking lead time for vacation rentals in Stanley is 75 days.
- Guests book furthest in advance for stays during December (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (92 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Stanley.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Stanley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stanley (2025)
Amenity Prevalence
Amenity Insights for Stanley
- Essential amenities in Stanley that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stanley: TV, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stanley to stay competitive.
Stanley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stanley
- The typical guest profile for Airbnb in Stanley consists of primarily domestic travelers (85%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 84.9% of guests.
- Key international markets include Australia (84.9%) and China (6.4%).
- Top languages spoken are English (69%) followed by Chinese (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stanley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Waratah-Wynyard | 38 | $2,984 | $188.67 | 50% |
| Kentish | 66 | $2,894 | $190.06 | 53% |
| Turners Beach | 11 | $2,654 | $242.16 | 50% |
| Sisters Beach | 26 | $2,605 | $177.40 | 49% |
| Meander Valley | 32 | $2,437 | $176.14 | 50% |
| Arthur River | 10 | $2,403 | $159.75 | 50% |
| Miena | 11 | $2,357 | $143.37 | 51% |
| West Tamar | 63 | $2,326 | $164.36 | 51% |
| Penguin | 48 | $2,250 | $164.42 | 51% |
| Sheffield | 22 | $2,154 | $144.51 | 50% |