Port Sorell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Port Sorell in 2025? Explore comprehensive Airbnb analytics for Port Sorell, Tasmania, Australia to uncover income potential. This 2025 STR market report for Port Sorell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Port Sorell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Port Sorell Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Port Sorell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Port Sorell (2025)
Understanding the monthly revenue variations for Airbnb listings in Port Sorell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Sorell is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Sorell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,119+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,027 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,249, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Sorell
Port Sorell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Port Sorell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Sorell:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Sorell
Average Daily Rate (ADR) Airbnb Trends in Port Sorell (2025)
Effective short term rental pricing strategy in Port Sorell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Sorell typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Port Sorell
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Airbnb Seasonality Analysis & Trends in Port Sorell (2025)
Peak Season (January, December, April)
- Revenue averages $3,190 per month
- Occupancy rates average 63.5%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,501 per month
- Occupancy maintains around 48.9%
- Daily rates hold near $160
Low Season (July, August, September)
- Revenue drops to average $1,772 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $155
Seasonality Insights for Port Sorell
- The Airbnb seasonality in Port Sorell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Port Sorell's highest earning potential, with monthly revenues capable of climbing to $3,581, occupancy reaching a high of 73.0%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,529, occupancy could drop to 29.5%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Sorell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Port Sorell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Port Sorell (2025)
Exploring the top neighborhoods for short-term rentals in Port Sorell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hawley Beach | A beautiful beach area perfect for families and tourists, offering serene views and swimming opportunities. Close proximity to amenities makes it an ideal rental location. | Hawley Beach, Freedom Park, Port Sorell Golf Club, Local cafes and restaurants, Water sports activities |
| Port Sorell | A charming coastal town with a relaxing atmosphere ideal for tourists. Close to beaches and nature walks, this area appeals to visitors looking for tranquility. | Ranelagh Beach, Port Sorell Wildlife Park, Nearby walking trails, Local dining options, Fishing spots |
| Shearwater | A growing suburb offering numerous recreational activities and leisure options, attracting families and young couples looking for a getaway. | Shearwater Resort, Golf courses, Shearwater Beach, Local shopping, Community parks |
| Sisters Beach | A quiet beachside area popular among holidaymakers. Its scenic beauty and close-knit community feel make it attractive for Airbnb hosting. | Sisters Beach, Surfing and swimming spots, Beachside walking trails, Secluded parks, Local wildlife |
| Forth | A picturesque rural village with proximity to both river and sea, ideal for guests looking for a nature retreat while still being close to the coast. | Forth River, Nature reserves, Rural experiences, Cafes and craft boutiques, Local farms |
| Devonport | Not far from Port Sorell, this city serves as a ferry terminal and has various attractions, making it a strategic base for visitors exploring the region. | Devonport Waterfront, Tasmanian Maritime Museum, Mersey Bluff Lighthouse, Local markets, Devonport Regional Gallery |
| Deloraine | A historic town with various artisan shops, artists' studios, and beautiful landscapes, offering a unique cultural experience for tourists. | Deloraine Deli, Local art galleries, Meander Valley, Historic buildings, Culinary attractions |
| Port Sorell Beach | Known for its long stretch of sand and excellent swimming conditions, this area is a go-to for beach lovers, making it ideal for Airbnb hosting. | Port Sorell Beach, Picnic areas, Fishing and boating, Trees and nature trails, Nearby eateries |
Understanding Airbnb License Requirements & STR Laws in Port Sorell (2025)
Yes, Port Sorell, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Port Sorell to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 84% licensed listings)
Top Performing Airbnb Properties in Port Sorell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Sorellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Dunes 5 bedrooms. Amazing water beach views
Entire Place • 5 bedrooms
The Vineyard House - by Ghost Rock Wines
Entire Place • 3 bedrooms
Riverview Retreat @ Port Sorell
Entire Place • 4 bedrooms
Kalisti Suites - Mykonos Suite
Entire Place • 2 bedrooms
Portsea Cottage
Entire Place • 3 bedrooms
Shack on Wilmot
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Port Sorell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Port Sorell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lark | 2 | $98,067 | 83 | 4.99/5.0 |
| Shane | 4 | $73,600 | 15 | 4.94/5.0 |
| Jason | 3 | $53,650 | 224 | 4.76/5.0 |
| Vicki | 2 | $52,597 | 207 | 4.92/5.0 |
| Host #420179932 | 1 | $41,207 | 0 | 0.00/5.0 |
| Ben And Camille | 1 | $37,682 | 16 | 5.00/5.0 |
| Bryan | 1 | $34,657 | 79 | 4.94/5.0 |
| Holly | 1 | $33,262 | 20 | 4.80/5.0 |
| Christine | 1 | $31,774 | 63 | 4.95/5.0 |
| Sophie | 1 | $25,358 | 31 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Sorell.
Dive Deeper: Advanced Port Sorell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Sorell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Sorell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Sorell
- The Port Sorell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Sorell, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Port Sorell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Sorell
- The dominant room capacity in Port Sorell is 3 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.0% of the active Airbnb listings in Port Sorell, indicating a high concentration in these sizes.
- A significant 56.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Sorell.
Port Sorell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Sorell
- The most common guest capacity trend in Port Sorell vacation rentals is listings accommodating 8+ guests (32%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Port Sorell STR market, accounting for 56.0% of listings.
- 56.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Sorell.
- On average, properties in Port Sorell are equipped to host 5.4 guests.
Port Sorell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Sorell
- The most common availability pattern in Port Sorell falls within the 91-180 days range, representing 36% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Port Sorell (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Port Sorell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
12% of total
2 Nights
19 listings
76% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Port Sorell is 2 Nights, adopted by 76% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.0%) of the Port Sorell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Port Sorell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 76% of Port Sorell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12% currently do.
- A 2-night minimum appears standard (76%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Sorell.
Port Sorell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
26.1% of total
Moderate
4 listings
17.4% of total
Firm
6 listings
26.1% of total
Strict
7 listings
30.4% of total
Cancellation Policy Insights for Port Sorell
- The prevailing Airbnb cancellation policy trend in Port Sorell is Strict, used by 30.4% of listings.
- A majority (56.5%) of hosts in Port Sorell utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.4% market standard in Port Sorell.
- With 30.4% using Strict terms, this is a viable option in Port Sorell, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Sorell.
Port Sorell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Sorell
- The overall average booking lead time for vacation rentals in Port Sorell is 58 days.
- Guests book furthest in advance for stays during December (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Port Sorell.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Port Sorell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Port Sorell (2025)
Amenity Prevalence
Amenity Insights for Port Sorell
- Essential amenities in Port Sorell that guests expect include: Free parking on premises, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Iron, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Sorell: Free parking on premises, TV, Heating, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Smoke alarm or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Sorell to stay competitive.
Port Sorell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Port Sorell
- The typical guest profile for Airbnb in Port Sorell consists of primarily domestic travelers (94%), often arriving from nearby Tasmania, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 93.9% of guests.
- Key international markets include Australia (93.9%) and New Zealand (1.7%).
- Top languages spoken are English (75%) followed by Japanese (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tasmania and Hobart.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Port Sorell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 13 | $4,097 | $208.63 | 62% |
| Waratah-Wynyard | 38 | $2,984 | $188.67 | 50% |
| Kentish | 66 | $2,894 | $190.06 | 53% |
| Turners Beach | 11 | $2,654 | $242.16 | 50% |
| Sisters Beach | 26 | $2,605 | $177.40 | 49% |
| Central Highlands | 22 | $2,596 | $176.64 | 44% |
| Strahan | 66 | $2,594 | $161.57 | 55% |
| Hobart | 1,542 | $2,513 | $176.78 | 53% |
| City of Clarence | 18 | $2,464 | $237.50 | 43% |
| Meander Valley | 32 | $2,437 | $176.14 | 50% |