Low Head Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Low Head in 2025? Explore comprehensive Airbnb analytics for Low Head, Tasmania, Australia to uncover income potential. This 2025 STR market report for Low Head, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Low Head, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Low Head Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Low Head Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Low Head (2025)
Understanding the monthly revenue variations for Airbnb listings in Low Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Low Head is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Low Head across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,435 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,752 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $984, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Low Head
Low Head Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Low Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Low Head:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Low Head
Average Daily Rate (ADR) Airbnb Trends in Low Head (2025)
Effective short term rental pricing strategy in Low Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Low Head typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Low Head
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Airbnb Seasonality Analysis & Trends in Low Head (2025)
Peak Season (January, May, December)
- Revenue averages $3,160 per month
- Occupancy rates average 46.2%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,468 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $181
Low Season (March, August, October)
- Revenue drops to average $1,921 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $182
Seasonality Insights for Low Head
- The Airbnb seasonality in Low Head shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Low Head's highest earning potential, with monthly revenues capable of climbing to $3,423, occupancy reaching a high of 50.2%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,636, occupancy could drop to 26.0%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Low Head.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Low Head seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Low Head (2025)
Exploring the top neighborhoods for short-term rentals in Low Head? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Low Head Beach | A picturesque beach area known for its stunning views, perfect for families and couples looking for a romantic getaway. Close proximity to water activities and beautiful scenery make it ideal for Airbnb hosts. | Low Head Lighthouse, Low Head Penguin Tours, Low Head Beach, The River Tamar, The Tamar Valley Wine Route |
| Narawntapu National Park | This national park offers diverse wildlife and natural beauty, attracting nature lovers and adventure seekers. Ideal for eco-tourism and hosts looking to provide unique outdoor experiences. | Wildlife watching, Walking trails, Camping spots, Scenic landscapes, Birdwatching opportunities |
| George Town | A historic town with well-preserved colonial architecture, attracting visitors for its rich history and heritage sites. Great for cultural experiences and local attractions. | The Elizabeth Street Pier, George Town Watch House, The Low Head Historic Precinct, Aqua Park, Gordon River |
| Bridport | Known for its beautiful beaches and coastal activities, Bridport is a popular destination for beachgoers and fishing enthusiasts. Attractive location for summer tourists. | Bridport Golf Course, Bridport Beach, Barnbougle Lost Farm, Fishing spots, Bridport Walking Trails |
| Barnbougle Dunes | Renowned for its world-class golf course and stunning coastal views, Barnbougle Dunes attracts golf lovers and luxury travelers looking for a unique getaway experience. | Barnbougle Golf Links, The Dunes Golf Links, Beach access, Various dining options, Scenic coastal walks |
| The Tamar Valley | Known for its wineries and beautiful landscapes, the Tamar Valley attracts wine lovers and those looking for a peaceful retreat. Hosts can offer unique wine tourism experiences. | Tamar Valley wineries, Lavender Farm, Historic homes, Scenic drives, Food festivals |
| Port Sorell | This coastal town is ideal for those seeking relaxation and water-based activities. Popular with families and retirees looking for a tranquil environment. | Port Sorell beaches, Shelly Beach, Water sports, Local dining, Nature walks |
| Devonport | As a key transport hub, Devonport attracts visitors arriving from the mainland, with various maritime attractions and cultural experiences. Great for hosts wanting to capture transient visitors. | Devonport Maritime Museum, The Tasmanian Arboretum, Sailing and cruises, Local markets, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Low Head (2025)
Yes, Low Head, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Low Head to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 96% licensed listings)
Top Performing Airbnb Properties in Low Head (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Low Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Absolute Beachfront Luxury Beach House
Entire Place • 3 bedrooms
On the Beach & Golf Course Minutes from MTB Trails
Entire Place • 4 bedrooms
Low Head Chapel: Beachside Historic Stay
Entire Place • 1 bedroom
Light Keepers House - next to Low Head Lighthouse
Entire Place • 3 bedrooms
Waterfront - absolute beach frontage
Entire Place • 3 bedrooms
Birdhouse by the Beach - Low Head
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Low Head (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Low Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Low Head Pilot Station | 7 | $156,168 | 301 | 4.65/5.0 |
| Moxxi Property | 2 | $88,937 | 21 | 4.94/5.0 |
| Cathryn | 1 | $72,637 | 68 | 5.00/5.0 |
| Christie | 2 | $68,252 | 54 | 4.83/5.0 |
| Kelly | 1 | $50,073 | 160 | 4.99/5.0 |
| Donna | 5 | $47,310 | 63 | 4.49/5.0 |
| Alan | 1 | $30,712 | 4 | 5.00/5.0 |
| Alex | 1 | $25,939 | 29 | 4.86/5.0 |
| Carolyn | 1 | $21,441 | 111 | 4.90/5.0 |
| Katrina | 1 | $18,403 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Low Head.
Dive Deeper: Advanced Low Head STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Low Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLow Head Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Low Head
- The Low Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Low Head, House properties are the most common (85.2%), reflecting the local real estate landscape.
- Houses represent a significant 85.2% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, others (combined 7.4%) offer potential for unique stay experiences.
Low Head Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Low Head
- The dominant room capacity in Low Head is 3 bedrooms listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Low Head, indicating a high concentration in these sizes.
- A significant 55.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Low Head.
Low Head Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Low Head
- The most common guest capacity trend in Low Head vacation rentals is listings accommodating 6 guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Low Head STR market, accounting for 48.1% of listings.
- 51.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Low Head.
- On average, properties in Low Head are equipped to host 5.2 guests.
Low Head Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Low Head
- The most common availability pattern in Low Head falls within the 181-270 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Low Head (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Low Head Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
15.4% of total
2 Nights
15 listings
57.7% of total
3 Nights
2 listings
7.7% of total
4-6 Nights
1 listings
3.8% of total
30+ Nights
4 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Low Head is 2 Nights, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.1%) of the Low Head Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Low Head, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.7% of Low Head hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.4% currently do.
- A 2-night minimum appears standard (57.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Low Head.
Low Head Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
11.1% of total
Moderate
8 listings
29.6% of total
Firm
8 listings
29.6% of total
Strict
8 listings
29.6% of total
Cancellation Policy Insights for Low Head
- The prevailing Airbnb cancellation policy trend in Low Head is Moderate, used by 29.6% of listings.
- A majority (59.2%) of hosts in Low Head utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.6% market standard in Low Head.
- Regularly review your cancellation policy against competitors and market demand shifts in Low Head.
Low Head STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Low Head
- The overall average booking lead time for vacation rentals in Low Head is 69 days.
- Guests book furthest in advance for stays during January (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (112 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Low Head.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Low Head averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Low Head (2025)
Amenity Prevalence
Amenity Insights for Low Head
- Essential amenities in Low Head that guests expect include: Smoke alarm, Dishes and silverware, Heating, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Low Head: Smoke alarm, Dishes and silverware, Heating, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Dishes and silverware, Heating, TV, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Essentials or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Low Head to stay competitive.
Low Head Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Low Head
- The typical guest profile for Airbnb in Low Head consists of primarily domestic travelers (89%), often arriving from nearby Hobart, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 89.1% of guests.
- Key international markets include Australia (89.1%) and United States (3.6%).
- Top languages spoken are English (74.6%) followed by Chinese (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hobart and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Low Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 13 | $4,097 | $208.63 | 62% |
| Waratah-Wynyard | 38 | $2,984 | $188.67 | 50% |
| Kentish | 66 | $2,894 | $190.06 | 53% |
| Turners Beach | 11 | $2,654 | $242.16 | 50% |
| Sisters Beach | 26 | $2,605 | $177.40 | 49% |
| Central Highlands | 22 | $2,596 | $176.64 | 44% |
| Strahan | 66 | $2,594 | $161.57 | 55% |
| Hobart | 1,542 | $2,513 | $176.78 | 53% |
| City of Clarence | 18 | $2,464 | $237.50 | 43% |
| Meander Valley | 32 | $2,437 | $176.14 | 50% |