Franklin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Franklin in 2025? Explore comprehensive Airbnb analytics for Franklin, Tasmania, Australia to uncover income potential. This 2025 STR market report for Franklin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Franklin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Franklin Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Franklin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Franklin (2025)
Understanding the monthly revenue variations for Airbnb listings in Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,132+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,139 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,019 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,210, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin
Franklin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin
Average Daily Rate (ADR) Airbnb Trends in Franklin (2025)
Effective short term rental pricing strategy in Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Franklin
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Airbnb Seasonality Analysis & Trends in Franklin (2025)
Peak Season (April, May, January)
- Revenue averages $3,683 per month
- Occupancy rates average 55.2%
- Daily rates average $187
Shoulder Season
- Revenue averages $2,262 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $180
Low Season (August, September, October)
- Revenue drops to average $1,650 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $192
Seasonality Insights for Franklin
- The Airbnb seasonality in Franklin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Franklin's highest earning potential, with monthly revenues capable of climbing to $4,113, occupancy reaching a high of 60.3%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,504, occupancy could drop to 33.0%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Franklin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Franklin (2025)
Exploring the top neighborhoods for short-term rentals in Franklin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Franklin Village | Charming village atmosphere with historic buildings and a picturesque waterfront. It's perfect for travelers seeking a peaceful stay near nature and the Huon River. | Huon River, Franklin Maritime Museum, local galleries, Far South Tasmania Distillery, Huon Valley apple orchards |
| Tahune Forest Reserve | A stunning natural reserve offering adventure and breathtaking scenery. Ideal for nature lovers and those seeking outdoor activities such as walking in the forest canopy. | Tahune Airwalk, Huon River Gorge, rafting and kayaking, cycling paths, bushwalking trails |
| Port Huon | A coastal village with stunning views of the water. It's popular for fishing, boating, and water sports, attracting visitors looking to relax by the shore. | Port Huon Marina, Kermandie Lodge, Huon Valley wineries, local seafood markets, boats and fishing excursions |
| Geeveston | A small town known as the gateway to the Southwest National Park. It caters to outdoor enthusiasts and those wanting to explore Tasmania's wilderness. | Hartz Mountains National Park, Geeveston Heritage Museum, Forest & Heritage Centre, local crafts and produce, timber workshops |
| Cygnet | A vibrant township known for its arts scene and agriculture. Cygnet offers a mix of rural charm and artistic creativity, making it appealing to various travelers. | Cygnet Market, local galleries and studios, Cygnet Bay, Cygnet Theatre, restaurants focusing on local produce |
| Huonville | The main hub of the Huon Valley, renowned for its local produce, cafes, and proximity to the river. A great base for tourists exploring the region. | Huon Valley Cheese, local farms and orchards, Huon River walks, Cafés and eateries, Cider & wine tasting |
| Bruny Island | A popular destination just a ferry ride away, known for its stunning scenery, wildlife, and gourmet food options. Ideal for a getaway for visitors looking to indulge in local delicacies. | Bruny Island Cheese Co., Adventure Bay, Cape Bruny Lighthouse, native wildlife and seals, Bruny Island Cruises |
| Dover | A serene town known for its beach and scenic coastline. Perfect for relaxing stays, offering quaint accommodations and access to beautiful beaches. | Dover Beach, Southport Lagoon, local art galleries, historical sites, fishing and water sports |
Understanding Airbnb License Requirements & STR Laws in Franklin (2025)
Yes, Franklin, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 95% licensed listings)
Top Performing Airbnb Properties in Franklin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alto Franklin
Entire Place • 3 bedrooms
The Bowmont ~ Gorgeous Riverside Apartment
Entire Place • 2 bedrooms
Abbey on Main - Unique, Heritage-listed property
Entire Place • 2 bedrooms
Silverwood - Scenic & Secluded Forest Hideaway
Entire Place • 1 bedroom
Convent Franklin Alice Catherine Unit
Entire Place • 1 bedroom
Convent Franklin Martina Unit
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Franklin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louella | 2 | $117,592 | 11 | 4.80/5.0 |
| Wendy | 2 | $64,611 | 315 | 4.99/5.0 |
| Scott | 5 | $55,368 | 271 | 4.90/5.0 |
| Marcus | 2 | $50,728 | 55 | 4.95/5.0 |
| Michelle | 1 | $43,475 | 57 | 5.00/5.0 |
| Pat | 2 | $39,270 | 91 | 4.81/5.0 |
| Gavin | 1 | $35,112 | 133 | 4.97/5.0 |
| Daniel | 1 | $34,107 | 112 | 4.99/5.0 |
| Emma | 1 | $29,737 | 36 | 4.86/5.0 |
| Clyde & Gaye | 1 | $27,623 | 350 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin.
Dive Deeper: Advanced Franklin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin
- The Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin, House properties are the most common (38.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 28.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.8%) offer potential for unique stay experiences.
Franklin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin
- The dominant room capacity in Franklin is 1 bedroom listings, making up 61.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.5% of the active Airbnb listings in Franklin, indicating a high concentration in these sizes.
- With over half the market (61.9%) consisting of studios or 1-bedroom units, Franklin is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Franklin.
Franklin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin
- The most common guest capacity trend in Franklin vacation rentals is listings accommodating 2 guests (38.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Franklin STR market, accounting for 61.9% of listings.
- On average, properties in Franklin are equipped to host 3.5 guests.
Franklin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin
- The most common availability pattern in Franklin falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Franklin (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
50% of total
2 Nights
7 listings
35% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Franklin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Franklin hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin.
Franklin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
45% of total
Moderate
6 listings
30% of total
Firm
3 listings
15% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Franklin
- The prevailing Airbnb cancellation policy trend in Franklin is Flexible, used by 45% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Franklin may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45% market standard in Franklin.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin.
Franklin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin
- The overall average booking lead time for vacation rentals in Franklin is 52 days.
- Guests book furthest in advance for stays during December (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (79 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Franklin.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Franklin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Franklin (2025)
Amenity Prevalence
Amenity Insights for Franklin
- Essential amenities in Franklin that guests expect include: Free parking on premises, Smoke alarm, Hot water, Essentials, Dishes and silverware, TV, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin: Free parking on premises, Smoke alarm, Hot water, Essentials, Dishes and silverware, TV, Hair dryer, Heating.
- Prioritize adding missing essentials: Hot water, Essentials, Dishes and silverware, TV, Hair dryer, Heating.
- Consider adding popular differentiators like Bed linens or First aid kit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin to stay competitive.
Franklin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Franklin
- The typical guest profile for Airbnb in Franklin consists of primarily domestic travelers (90%), often arriving from nearby Hobart, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.2% of guests.
- Key international markets include Australia (90.2%) and United Kingdom (2.8%).
- Top languages spoken are English (73.4%) followed by French (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hobart and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 13 | $4,097 | $208.63 | 62% |
| Coles Bay | 133 | $3,787 | $254.89 | 51% |
| Glamorgan-Spring Bay | 59 | $3,701 | $241.67 | 52% |
| Adventure Bay | 44 | $3,142 | $196.60 | 52% |
| Alonnah | 42 | $3,009 | $215.21 | 45% |
| Swansea | 57 | $3,006 | $262.55 | 43% |
| Central Highlands | 22 | $2,596 | $176.64 | 44% |
| Kingborough | 87 | $2,559 | $209.76 | 44% |
| Cygnet | 17 | $2,514 | $176.80 | 49% |
| South Arm | 12 | $2,513 | $173.02 | 48% |