Coles Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Coles Bay in 2025? Explore comprehensive Airbnb analytics for Coles Bay, Tasmania, Australia to uncover income potential. This 2025 STR market report for Coles Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 133 active listings.
Whether you're considering an Airbnb investment in Coles Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Coles Bay Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Coles Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Coles Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Coles Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Coles Bay is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Coles Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,627+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,339 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,628 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,309, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Coles Bay
Coles Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Coles Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Coles Bay:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Coles Bay
Average Daily Rate (ADR) Airbnb Trends in Coles Bay (2025)
Effective short term rental pricing strategy in Coles Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Coles Bay typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $276 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $189 per night.
Average Daily Rate (ADR) Trend by Month in Coles Bay
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Airbnb Seasonality Analysis & Trends in Coles Bay (2025)
Peak Season (January, December, February)
- Revenue averages $6,417 per month
- Occupancy rates average 73.5%
- Daily rates average $287
Shoulder Season
- Revenue averages $3,829 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $245
Low Season (July, August, September)
- Revenue drops to average $2,583 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $232
Seasonality Insights for Coles Bay
- The Airbnb seasonality in Coles Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Coles Bay's highest earning potential, with monthly revenues capable of climbing to $7,890, occupancy reaching a high of 80.5%, and ADRs peaking at $308.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,308, occupancy could drop to 32.0%, and ADRs may adjust down to $228.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Coles Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Coles Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Coles Bay (2025)
Exploring the top neighborhoods for short-term rentals in Coles Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sandpiper Beach | A serene and picturesque beach area ideal for vacationers looking for tranquility. Popular among families and nature lovers due to its beautiful scenery and access to hiking trails. | Freycinet National Park, Wineglass Bay, Cape Tourville Lighthouse, Friendly Beaches, Muirs Beach |
| Coles Bay | The main hub for activities in the region, Coles Bay offers access to essential services and is a gateway to the stunning attractions of Freycinet. It's attractive for travelers seeking convenience and adventure alike. | Freycinet National Park, Wineglass Bay Lookout, Coles Bay Jetty, Kayaking Tours, Diving and Snorkeling spots |
| Friendly Beaches | Known for its long stretches of white sand and crystal-clear waters, this area appeals to beach lovers and those seeking a more laid-back, natural environment away from the crowds. | Fishing spots, Walking trails, Sunbathing areas, Whale watching opportunities |
| Freycinet National Park | A major draw for tourists, this World Heritage area is perfect for outdoor enthusiasts and those interested in hiking, wildlife, and breathtaking landscapes. | Wineglass Bay, Hazards Beach, Cape Tourville, Hiking trails, Wildlife viewing |
| Little Swanport | A charming little village that's perfect for visitors wanting a quieter experience. Popular among those looking to escape the busier tourist areas. | Local art galleries, Scenic drives, Fishing spots, Beaches |
| Swansea | A nearby town that serves as a good base for exploring Coles Bay and is known for its wineries and historical sites, attracting tourists interested in local culture and gastronomy. | Swansea Barkmill, Local wineries, Swansea Beach, Heritage Centre |
| Cressy | While a bit further out, Cressy offers a unique rustic experience and is known for its farmlands and rural charm. It attracts those looking for a different experience from coastal living. | Agritourism, Country side tours, Local markets |
| Bicheno | A coastal town just a short drive from Coles Bay, Bicheno is famous for its beaches, penguin tours, and vibrant food scene. It’s an excellent choice for tourists looking for a mix of relaxation and adventure. | Bicheno Blowhole, Bicheno Penguin Tours, East Coast Natureworld, Bicheno Beach |
Understanding Airbnb License Requirements & STR Laws in Coles Bay (2025)
Yes, Coles Bay, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Coles Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 98% licensed listings)
Top Performing Airbnb Properties in Coles Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Coles Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Still..... at Freycinet - A Nordic sauna retreat.
Entire Place • 3 bedrooms
black + shack ~ couples retreat!
Entire Place • 2 bedrooms
Waterfront | Hot Tub | Sauna | Serenity
Entire Place • 2 bedrooms
Freycinet Coastal Retreat
Entire Place • 3 bedrooms
The Loft ~ Luxury & Stunning Views
Entire Place • 4 bedrooms
The BoltHole
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Coles Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Coles Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Freycinet Holiday Houses | 77 | $3,791,458 | 9043 | 4.69/5.0 |
| Suite Space Co. | 13 | $674,070 | 822 | 4.68/5.0 |
| Phillip | 19 | $420,904 | 829 | 4.62/5.0 |
| Lee | 2 | $185,008 | 186 | 4.96/5.0 |
| Kim | 1 | $182,303 | 77 | 5.00/5.0 |
| Ros | 2 | $136,432 | 797 | 4.93/5.0 |
| Heidi | 1 | $100,269 | 90 | 5.00/5.0 |
| Liz & Craig | 1 | $80,138 | 5 | 4.60/5.0 |
| Meika | 1 | $68,221 | 15 | 5.00/5.0 |
| Penelope | 1 | $52,611 | 170 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Coles Bay.
Dive Deeper: Advanced Coles Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Coles Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsColes Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Coles Bay
- The Coles Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 133 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Coles Bay, House properties are the most common (75.2%), reflecting the local real estate landscape.
- Houses represent a significant 75.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 5.4%) offer potential for unique stay experiences.
Coles Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Coles Bay
- The dominant room capacity in Coles Bay is 3 bedrooms listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Coles Bay, indicating a high concentration in these sizes.
- A significant 54.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Coles Bay.
Coles Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Coles Bay
- The most common guest capacity trend in Coles Bay vacation rentals is listings accommodating 6 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Coles Bay STR market, accounting for 59.4% of listings.
- 51.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Coles Bay.
- On average, properties in Coles Bay are equipped to host 5.2 guests.
Coles Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Coles Bay
- The most common availability pattern in Coles Bay falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Coles Bay (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Coles Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
8.4% of total
2 Nights
35 listings
26.7% of total
3 Nights
10 listings
7.6% of total
4-6 Nights
2 listings
1.5% of total
30+ Nights
73 listings
55.7% of total
Key Insights
- The most prevalent minimum stay requirement in Coles Bay is 30+ Nights, adopted by 55.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.7%) caters to monthly stays (30+ nights) in Coles Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.7% of Coles Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 55.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Coles Bay.
Coles Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
18 listings
13.5% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
5 listings
3.8% of total
Moderate
3 listings
2.3% of total
Firm
83 listings
62.4% of total
Strict
23 listings
17.3% of total
Cancellation Policy Insights for Coles Bay
- The prevailing Airbnb cancellation policy trend in Coles Bay is Firm, used by 62.4% of listings.
- A majority (79.7%) of hosts in Coles Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 62.4% market standard in Coles Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Coles Bay.
Coles Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Coles Bay
- The overall average booking lead time for vacation rentals in Coles Bay is 66 days.
- Guests book furthest in advance for stays during January (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (98 days avg.) sees the longest lead times, while Summer (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Coles Bay.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Coles Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Coles Bay (2025)
Amenity Prevalence
Amenity Insights for Coles Bay
- Essential amenities in Coles Bay that guests expect include: Smoke alarm, Essentials, Free parking on premises, Kitchen, TV, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Coles Bay: Smoke alarm, Essentials, Free parking on premises, Kitchen, TV, Dishes and silverware.
- Prioritize adding missing essentials: Essentials, Free parking on premises, Kitchen, TV, Dishes and silverware.
- Consider adding popular differentiators like Refrigerator or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Coles Bay to stay competitive.
Coles Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Coles Bay
- The typical guest profile for Airbnb in Coles Bay consists of primarily domestic travelers (81%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 80.6% of guests.
- Key international markets include Australia (80.6%) and United States (4.7%).
- Top languages spoken are English (69.3%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Coles Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 13 | $4,097 | $208.63 | 62% |
| Glamorgan-Spring Bay | 59 | $3,701 | $241.67 | 52% |
| Adventure Bay | 44 | $3,142 | $196.60 | 52% |
| Alonnah | 42 | $3,009 | $215.21 | 45% |
| Swansea | 57 | $3,006 | $262.55 | 43% |
| Bicheno | 177 | $2,935 | $183.51 | 53% |
| Break O'Day | 81 | $2,792 | $235.68 | 41% |
| Binalong Bay | 85 | $2,689 | $206.84 | 47% |
| Kingborough | 87 | $2,559 | $209.76 | 44% |
| Cygnet | 17 | $2,514 | $176.80 | 49% |