Circular Head Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Circular Head in 2025? Explore comprehensive Airbnb analytics for Circular Head, Tasmania, Australia to uncover income potential. This 2025 STR market report for Circular Head, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Circular Head, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Circular Head Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Circular Head Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Circular Head (2025)
Understanding the monthly revenue variations for Airbnb listings in Circular Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Circular Head is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Circular Head across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,063+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,622 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $799, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Circular Head
Circular Head Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Circular Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Circular Head:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Circular Head
Average Daily Rate (ADR) Airbnb Trends in Circular Head (2025)
Effective short term rental pricing strategy in Circular Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Circular Head typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Circular Head
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Airbnb Seasonality Analysis & Trends in Circular Head (2025)
Peak Season (January, May, February)
- Revenue averages $2,393 per month
- Occupancy rates average 54.8%
- Daily rates average $140
Shoulder Season
- Revenue averages $2,057 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $137
Low Season (July, August, September)
- Revenue drops to average $1,508 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $130
Seasonality Insights for Circular Head
- The Airbnb seasonality in Circular Head shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Circular Head's highest earning potential, with monthly revenues capable of climbing to $2,549, occupancy reaching a high of 58.8%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,313, occupancy could drop to 30.0%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Circular Head.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Circular Head seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Circular Head (2025)
Exploring the top neighborhoods for short-term rentals in Circular Head? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Smithton | The main town of Circular Head, known for its proximity to scenic coastlines and lush farmland. It's a convenient hub for visitors looking to explore the local attractions, including Montagu and Stanley. | The Honey Farm, Circular Head Heritage Centre, Makers Workshop, Smithton Golf Club |
| Stanley | A picturesque coastal town famous for its stunning scenery and unique landmarks. It's ideal for tourists looking for relaxation and outdoor activities, including hiking and beach visits. | The Nut State Reserve, Stanley Seaquarium, Highfield Historic Site, Stanley Discovery Museum |
| Wynyard | Located nearby, Wynyard offers beautiful beaches and the scenic Table Cape. It's perfect for guests seeking a mix of tranquility and outdoor adventures. | Table Cape Lighthouse, Wynyard Foreshore, Butterfly House, Wildflower Gardens, Wynyard Golf Club |
| Circular Head National Park | A beautiful natural reserve that attracts outdoor enthusiasts and nature lovers. Ideal for hosting guests interested in hiking, wildlife watching, and camping. | Wild Rivers National Park, Nature Trails, Picnic Areas, Scenic Lookouts |
| Latrobe | A charming small town that serves as a great base for exploring the north coast of Tasmania. Visitors enjoy its quaint streets and nearby attractions. | House of Anvers Chocolate Factory, Latrobe Historical Museum, Mersey River Cruises |
| Marrawah | Famed for its rugged coastline and great surf, Marrawah attracts adventure seekers and beach lovers. It's a hidden gem for those looking for peaceful coastal retreats. | Marrawah Beach, Rugged Coastline, Surfing Spots |
| Burnie | A larger town with a vibrant arts scene and local markets. It's centrally located for tourists wanting to explore both the coast and the hinterlands. | Burnie Park, Makers Workshop, Burnie Regional Museum |
| Table Cape | Known for its stunning tulip farms and breathtaking coastal cliffs, this area provides a unique experience for visitors, especially during spring. | Table Cape Tulip Farm, Wonderful Scenic Views, Short Walks along the Coast |
Understanding Airbnb License Requirements & STR Laws in Circular Head (2025)
Yes, Circular Head, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Circular Head to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 96% licensed listings)
Top Performing Airbnb Properties in Circular Head (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Circular Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mount View Marrawah
Entire Place • 1 bedroom
Stanley View Beach House
Entire Place • 3 bedrooms
Private secluded luxury coastal accommodation
Entire Place • 1 bedroom
The Stockman's @ Mayura Farm
Entire Place • 2 bedrooms
Mrs M's Cottage @ Mayura Farm
Entire Place • 2 bedrooms
The Bach At Crayfish
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Circular Head (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Circular Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 2 | $73,174 | 499 | 4.96/5.0 |
| Simon | 1 | $58,964 | 54 | 5.00/5.0 |
| Sally | 6 | $57,369 | 81 | 4.63/5.0 |
| Grace | 1 | $50,481 | 183 | 4.83/5.0 |
| Sharleen | 1 | $44,164 | 9 | 5.00/5.0 |
| Carolyn | 3 | $43,089 | 152 | 4.61/5.0 |
| Glenys | 1 | $34,080 | 85 | 4.92/5.0 |
| Russell & Vicki | 1 | $29,314 | 87 | 4.99/5.0 |
| Alan & Jan | 1 | $23,935 | 265 | 4.96/5.0 |
| David | 1 | $23,525 | 183 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Circular Head.
Dive Deeper: Advanced Circular Head STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Circular Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCircular Head Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Circular Head
- The Circular Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Circular Head, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Circular Head Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Circular Head
- The dominant room capacity in Circular Head is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Circular Head, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Circular Head.
Circular Head Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Circular Head
- The most common guest capacity trend in Circular Head vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Circular Head STR market, accounting for 50.0% of listings.
- 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Circular Head.
- On average, properties in Circular Head are equipped to host 4.9 guests.
Circular Head Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Circular Head
- The most common availability pattern in Circular Head falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Circular Head (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Circular Head Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
58.3% of total
2 Nights
6 listings
25% of total
3 Nights
1 listings
4.2% of total
4-6 Nights
1 listings
4.2% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Circular Head is 1 Night, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Circular Head Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.3% of Circular Head hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Circular Head.
Circular Head Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
54.2% of total
Moderate
8 listings
33.3% of total
Firm
2 listings
8.3% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Circular Head
- The prevailing Airbnb cancellation policy trend in Circular Head is Flexible, used by 54.2% of listings.
- The market strongly favors guest-friendly terms, with 87.5% of listings offering Flexible or Moderate policies. This suggests guests in Circular Head may expect booking flexibility.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.2% market standard in Circular Head.
- Given the high prevalence of Flexible policies (54.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Circular Head.
Circular Head STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Circular Head
- The overall average booking lead time for vacation rentals in Circular Head is 37 days.
- Guests book furthest in advance for stays during April (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Circular Head.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Circular Head averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Circular Head (2025)
Amenity Prevalence
Amenity Insights for Circular Head
- Essential amenities in Circular Head that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Circular Head: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Circular Head to stay competitive.
Circular Head Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Circular Head
- The typical guest profile for Airbnb in Circular Head consists of primarily domestic travelers (92%), often arriving from nearby Hobart, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 92.1% of guests.
- Key international markets include Australia (92.1%) and China (1.6%).
- Top languages spoken are English (76.9%) followed by Chinese (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hobart and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Circular Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Waratah-Wynyard | 38 | $2,984 | $188.67 | 50% |
| Kentish | 66 | $2,894 | $190.06 | 53% |
| Turners Beach | 11 | $2,654 | $242.16 | 50% |
| Sisters Beach | 26 | $2,605 | $177.40 | 49% |
| Meander Valley | 32 | $2,437 | $176.14 | 50% |
| Arthur River | 10 | $2,403 | $159.75 | 50% |
| Miena | 11 | $2,357 | $143.38 | 51% |
| West Tamar | 63 | $2,326 | $164.36 | 51% |
| Penguin | 48 | $2,250 | $164.42 | 51% |
| Sheffield | 22 | $2,154 | $144.51 | 50% |