Central Highlands Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Central Highlands in 2025? Explore comprehensive Airbnb analytics for Central Highlands, Tasmania, Australia to uncover income potential. This 2025 STR market report for Central Highlands, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Central Highlands, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Central Highlands Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Central Highlands Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Central Highlands (2025)
Understanding the monthly revenue variations for Airbnb listings in Central Highlands is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Central Highlands is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Central Highlands across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,058+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,063 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,195 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,081, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Central Highlands
Central Highlands Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Central Highlands STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Central Highlands:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Central Highlands
Average Daily Rate (ADR) Airbnb Trends in Central Highlands (2025)
Effective short term rental pricing strategy in Central Highlands involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Central Highlands typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Central Highlands
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Airbnb Seasonality Analysis & Trends in Central Highlands (2025)
Peak Season (January, May, April)
- Revenue averages $3,362 per month
- Occupancy rates average 46.8%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,819 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $176
Low Season (September, October, November)
- Revenue drops to average $2,482 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $181
Seasonality Insights for Central Highlands
- The Airbnb seasonality in Central Highlands shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Central Highlands's highest earning potential, with monthly revenues capable of climbing to $3,684, occupancy reaching a high of 64.8%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,443, occupancy could drop to 35.2%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Central Highlands.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Central Highlands seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Central Highlands (2025)
Exploring the top neighborhoods for short-term rentals in Central Highlands? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hobart | The capital city of Tasmania, known for its vibrant arts scene, historic architecture, and proximity to natural attractions. Great for tourists looking to explore culture and nature. | MONA (Museum of Old and New Art), Salamanca Market, Mount Wellington, Battery Point, Hobart Waterfront |
| Launceston | A city known for its beautiful parks, historic buildings, and proximity to the Tamar Valley wine region. Ideal for those who enjoy food and wine tourism. | Cataract Gorge, City Park, Tamar Valley wineries, Launceston Aquatic, Queen Victoria Museum and Art Gallery |
| Bicheno | A small coastal town famous for its beaches, wildlife, and scenic views. Popular with families and nature lovers looking for relaxation and adventure. | Bicheno Blowhole, Bicheno Beach, Freycinet National Park, Wineglass Bay, Penguin Tours |
| Freycinet National Park | Home to stunning landscapes and hiking opportunities, this national park attracts outdoor enthusiasts and nature lovers. A prime spot for eco-tourism. | Wineglass Bay, Honeymoon Bay, Cape Tourville, Freycinet Peninsula Circuit, Adventure Bay |
| Strahan | A picturesque town located by the waters of Macquarie Harbour, renowned for its access to the Franklin-Gordon Wild Rivers National Park. A must-visit for wilderness explorers. | Gordon River Cruises, Strahan Village, West Coast Wilderness Railway, Ocean Beach, Henty Dunes |
| Swansea | A charming seaside town known for its proximity to wine regions and beautiful beaches. A great location for those wanting to experience Tasmanian seafood and wine. | Swansea Bark Mill, Moorina Beach, Schouten Island, Spring Beach, Domaine A |
| Port Arthur | A historical site with rich heritage and natural beauty. Ideal for history buffs and tourists interested in Tasmania's convict past. | Port Arthur Historic Site, Tasman Peninsula, Cape Raoul, Three Capes Track, Remarkable Cave |
| St Helens | A coastal town renowned for its fishing and stunning views. Popular for water sports and enjoying the great outdoors. | Binalong Bay, Bay of Fires, St Helens Point, Blue Tier, St Helens Waterfront |
Understanding Airbnb License Requirements & STR Laws in Central Highlands (2025)
Yes, Central Highlands, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Central Highlands to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 91% licensed listings)
Top Performing Airbnb Properties in Central Highlands (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Central Highlandsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Doctor‘s - Luxury lakefront container chalet
Entire Place • 2 bedrooms
Arthurs Lake: Amazing views, free whisky plus 4pm checkout
Entire Place • 2 bedrooms
Rustic Lodge at Bronte Park, Central Highlands
Entire Place • 11 bedrooms
Great Lake: Unique, Secluded and Breathtaking Highland Views
Entire Place • 3 bedrooms
Your off-grid escape in Tasmania - Camp Nowhere
Entire Place • 1 bedroom
Post House Cottage - 10 Minutes to Mount Field
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Central Highlands (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Central Highlands based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kate | 2 | $131,099 | 77 | 4.90/5.0 |
| Nicole | 1 | $88,701 | 261 | 5.00/5.0 |
| Lucas | 1 | $60,440 | 24 | 4.88/5.0 |
| Trish - Hamlet Downs Country A | 3 | $59,474 | 28 | 4.84/5.0 |
| Ashley | 1 | $51,388 | 62 | 4.98/5.0 |
| Linda | 1 | $39,237 | 294 | 4.97/5.0 |
| Lisa | 1 | $33,825 | 26 | 5.00/5.0 |
| Host #8980359 | 1 | $32,175 | 49 | 4.92/5.0 |
| Christopher | 1 | $25,291 | 25 | 4.96/5.0 |
| Lisa | 1 | $24,475 | 26 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Central Highlands.
Dive Deeper: Advanced Central Highlands STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Central Highlands. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCentral Highlands Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Central Highlands
- The Central Highlands Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Central Highlands, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Central Highlands Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Central Highlands
- The dominant room capacity in Central Highlands is 2 bedrooms listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 77.3% of the active Airbnb listings in Central Highlands, indicating a high concentration in these sizes.
- A significant 36.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Central Highlands.
Central Highlands Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Central Highlands
- The most common guest capacity trend in Central Highlands vacation rentals is listings accommodating 6 guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Central Highlands STR market, accounting for 59.1% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Central Highlands.
- On average, properties in Central Highlands are equipped to host 4.9 guests.
Central Highlands Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Central Highlands
- The most common availability pattern in Central Highlands falls within the 181-270 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Central Highlands (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Central Highlands Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
12 listings
60% of total
4-6 Nights
1 listings
5% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Central Highlands is 2 Nights, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Central Highlands Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Central Highlands, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60% of Central Highlands hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Central Highlands.
Central Highlands Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
25% of total
Moderate
6 listings
30% of total
Firm
4 listings
20% of total
Strict
5 listings
25% of total
Cancellation Policy Insights for Central Highlands
- The prevailing Airbnb cancellation policy trend in Central Highlands is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Central Highlands.
- Regularly review your cancellation policy against competitors and market demand shifts in Central Highlands.
Central Highlands STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Central Highlands
- The overall average booking lead time for vacation rentals in Central Highlands is 69 days.
- Guests book furthest in advance for stays during December (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (90 days avg.) sees the longest lead times, while Spring (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Central Highlands.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Central Highlands averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Central Highlands (2025)
Amenity Prevalence
Amenity Insights for Central Highlands
- Essential amenities in Central Highlands that guests expect include: Dishes and silverware, Refrigerator, Cooking basics, Smoke alarm, Hot water, Free parking on premises, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Central Highlands: Dishes and silverware, Refrigerator, Cooking basics, Smoke alarm, Hot water, Free parking on premises, Kitchen, TV.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, TV.
- Consider adding popular differentiators like Bed linens or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Central Highlands to stay competitive.
Central Highlands Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Central Highlands
- The typical guest profile for Airbnb in Central Highlands consists of primarily domestic travelers (89%), often arriving from nearby Tasmania, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 88.7% of guests.
- Key international markets include Australia (88.7%) and United Kingdom (2.8%).
- Top languages spoken are English (74.1%) followed by German (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tasmania and Hobart.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Central Highlands Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 13 | $4,097 | $208.63 | 62% |
| Adventure Bay | 44 | $3,142 | $196.60 | 52% |
| Alonnah | 42 | $3,009 | $215.21 | 45% |
| Kentish | 66 | $2,894 | $190.06 | 53% |
| Turners Beach | 11 | $2,654 | $242.16 | 50% |
| Strahan | 66 | $2,594 | $161.57 | 55% |
| Kingborough | 87 | $2,559 | $209.76 | 44% |
| Cygnet | 17 | $2,514 | $176.80 | 49% |
| South Arm | 12 | $2,513 | $173.02 | 48% |
| Hobart | 1,542 | $2,513 | $176.78 | 53% |