Penola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Australia, Australia
Is Airbnb profitable in Penola in 2025? Explore comprehensive Airbnb analytics for Penola, South Australia, Australia to uncover income potential. This 2025 STR market report for Penola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Penola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Penola Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Penola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Penola (2025)
Understanding the monthly revenue variations for Airbnb listings in Penola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Penola is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Penola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,721+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,978 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,025 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,282, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Penola
Penola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Penola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Penola:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Penola
Average Daily Rate (ADR) Airbnb Trends in Penola (2025)
Effective short term rental pricing strategy in Penola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Penola typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Penola
Get Live Penola Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Penola (2025)
Peak Season (April, March, January)
- Revenue averages $2,674 per month
- Occupancy rates average 54.4%
- Daily rates average $144
Shoulder Season
- Revenue averages $2,234 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $144
Low Season (August, September, November)
- Revenue drops to average $1,695 per month
- Occupancy decreases to average 40.2%
- Daily rates adjust to average $142
Seasonality Insights for Penola
- The Airbnb seasonality in Penola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Penola's highest earning potential, with monthly revenues capable of climbing to $3,125, occupancy reaching a high of 56.2%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,438, occupancy could drop to 33.6%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Penola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Penola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Penola (2025)
Exploring the top neighborhoods for short-term rentals in Penola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Coonawarra | Renowned wine region famous for its red wines, especially Cabernet Sauvignon. Attracts wine enthusiasts and tourists looking for unique vineyard experiences and wine tastings. | Coonawarra Wine Region, Katnook Estate, Parker Coonawarra Estate, Winery tours and tastings, Coonawarra Trail |
| Penola | Historic township with rich heritage and arts scene, known for its association with legendary author Mary MacKillop. Offers a peaceful countryside vibe with art galleries and heritage walks. | Mary MacKillop Centre, Penola's Heritage Walk, local arts and crafts, Penola Market, Coonawarra wineries |
| Mount Gambier | Popular neighboring city known for its unique natural attractions like sinkholes and crater lakes. A great base for tourists wishing to explore the Limestone Coast. | Blue Lake, Engelbrecht Cave, Umpherston Sinkhole, Mount Gambier Railway Lands, Cave Gardens |
| Robe | Charming coastal town known for its beautiful beaches and maritime history. Ideal for tourists looking for a beach getaway with seafood dining and water activities. | Robe Beach, Cape Dombey Obelisk, Robe Marina, local seafood restaurants, historic Robe town |
| Naracoorte | Home to the Naracoorte Caves National Park, a World Heritage site, attracting nature lovers and spelunkers. Excellent for family and adventure tourism. | Naracoorte Caves, Wetlands, local wildlife, Naracoorte Golf Club, Caves Road |
| Millicent | A small town offering access to natural attractions and outdoor activities, such as kayaking and hiking in nearby parks, appealing to nature adventurers and those looking for quiet retreats. | Lake McIntyre, Millicent Golf Course, local art galleries, walking trails, Glencoe Woolshed |
| Limestone Coast | A broader region encompassing natural wonders, perfect for tourists keen on outdoor adventures like hiking, cycling, and enjoying the region’s stunning landscapes. | Cliff Top Walks, Mount Gambier, Beachport, Coastal reserves, local wildlife experiences |
| Sandy Creek | A picturesque area known for its quaint countryside scenery. Great for those seeking a relaxing rural experience close to nature and outdoor activities. | Sandy Creek conservation park, rural landscapes, hiking and biking trails, local farms, small artisan markets |
Understanding Airbnb License Requirements & STR Laws in Penola (2025)
While Penola, South Australia, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Penola to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Penola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Penolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Winemakers House at The Blok
Entire Place • 3 bedrooms
Mr Wilson’s on Petticoat Lane
Entire Place • 2 bedrooms
Jackman’s on the Park
Entire Place • 3 bedrooms
THE WHITE HOUSE luxury villa embedded in history
Entire Place • 3 bedrooms
10 Arthur Street Penola - Coonawarra
Entire Place • 4 bedrooms
A Coonawarra Experience
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Penola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Penola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathan | 6 | $79,697 | 111 | 4.39/5.0 |
| Jennifer | 2 | $57,452 | 80 | 4.91/5.0 |
| Must At | 3 | $51,401 | 176 | 4.79/5.0 |
| Bec | 1 | $45,142 | 130 | 4.94/5.0 |
| Jes | 1 | $40,735 | 12 | 5.00/5.0 |
| Amelia | 1 | $36,220 | 23 | 4.96/5.0 |
| Tina | 1 | $34,853 | 65 | 4.94/5.0 |
| Jen | 1 | $33,201 | 135 | 4.77/5.0 |
| Simon And Kerry | 1 | $32,264 | 194 | 4.95/5.0 |
| Traci | 1 | $31,669 | 34 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Penola.
Dive Deeper: Advanced Penola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Penola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPenola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Penola
- The Penola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Penola, House properties are the most common (70.4%), reflecting the local real estate landscape.
- Houses represent a significant 70.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.
Penola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Penola
- The dominant room capacity in Penola is 2 bedrooms listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.3% of the active Airbnb listings in Penola, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Penola.
Penola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Penola
- The most common guest capacity trend in Penola vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Penola STR market, accounting for 62.9% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Penola.
- On average, properties in Penola are equipped to host 4.2 guests.
Penola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Penola
- The most common availability pattern in Penola falls within the 91-180 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Penola (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Penola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
32% of total
2 Nights
9 listings
36% of total
3 Nights
1 listings
4% of total
30+ Nights
7 listings
28% of total
Key Insights
- The most prevalent minimum stay requirement in Penola is 2 Nights, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.0%) of the Penola Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28%) caters to monthly stays (30+ nights) in Penola, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36% of Penola hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Penola.
Penola Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4% of total
Flexible
4 listings
16% of total
Moderate
13 listings
52% of total
Firm
3 listings
12% of total
Strict
4 listings
16% of total
Cancellation Policy Insights for Penola
- The prevailing Airbnb cancellation policy trend in Penola is Moderate, used by 52% of listings.
- There's a relatively balanced mix between guest-friendly (68.0%) and stricter (28.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52% market standard in Penola.
- Regularly review your cancellation policy against competitors and market demand shifts in Penola.
Penola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Penola
- The overall average booking lead time for vacation rentals in Penola is 47 days.
- Guests book furthest in advance for stays during October (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (61 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Penola.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Penola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Penola (2025)
Amenity Prevalence
Amenity Insights for Penola
- Essential amenities in Penola that guests expect include: TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Penola: TV, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Penola to stay competitive.
Penola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Penola
- The typical guest profile for Airbnb in Penola consists of primarily domestic travelers (94%), often arriving from nearby Adelaide, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.5% of guests.
- Key international markets include Australia (93.5%) and United Kingdom (2.2%).
- Top languages spoken are English (77.4%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Adelaide and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Penola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mount Gambier | 106 | $2,173 | $143.34 | 52% |
| Robe | 244 | $2,108 | $195.34 | 39% |
| Kingston SE | 10 | $2,003 | $181.01 | 41% |
| Naracoorte | 20 | $1,881 | $164.40 | 42% |
| The District Council of Grant | 44 | $1,855 | $152.82 | 42% |
| Port MacDonnell | 29 | $1,811 | $142.96 | 43% |
| Portland | 72 | $1,777 | $151.50 | 45% |
| Beachport | 38 | $1,723 | $219.26 | 32% |
| Shire of Glenelg | 45 | $1,698 | $183.83 | 34% |
| Nelson | 21 | $1,306 | $126.18 | 39% |