Normanville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Australia, Australia
Is Airbnb profitable in Normanville in 2025? Explore comprehensive Airbnb analytics for Normanville, South Australia, Australia to uncover income potential. This 2025 STR market report for Normanville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 94 active listings.
Whether you're considering an Airbnb investment in Normanville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Normanville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Normanville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Normanville (2025)
Understanding the monthly revenue variations for Airbnb listings in Normanville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Normanville is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Normanville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,554+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,452 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,094 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,179, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Normanville
Normanville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Normanville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Normanville:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Normanville
Average Daily Rate (ADR) Airbnb Trends in Normanville (2025)
Effective short term rental pricing strategy in Normanville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Normanville typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $383+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $212 per night.
- Entry-level properties (Bottom 25%) earn around $161 per night.
Average Daily Rate (ADR) Trend by Month in Normanville
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Airbnb Seasonality Analysis & Trends in Normanville (2025)
Peak Season (January, December, April)
- Revenue averages $3,967 per month
- Occupancy rates average 46.7%
- Daily rates average $269
Shoulder Season
- Revenue averages $2,523 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $242
Low Season (March, August, September)
- Revenue drops to average $1,815 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $236
Seasonality Insights for Normanville
- The Airbnb seasonality in Normanville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Normanville's highest earning potential, with monthly revenues capable of climbing to $4,915, occupancy reaching a high of 60.4%, and ADRs peaking at $288.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,517, occupancy could drop to 20.7%, and ADRs may adjust down to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Normanville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Normanville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Normanville (2025)
Exploring the top neighborhoods for short-term rentals in Normanville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Normanville Beach | A picturesque beach destination known for its stunning coastal views, perfect for families and beach lovers. It attracts tourists wanting to relax by the sea and enjoy aquatic activities. | Normanville Beach, Yankalilla Bay, Deep Creek Conservation Park, Carrickalinga Beach, Starfish Hill Wind Farm |
| Salt Creek | A serene beach area popular for fishing, swimming, and exploring nature. Ideal for those looking for a peaceful getaway in a beautiful natural setting. | Salt Creek Beach, Coorong National Park, Wildlife sightseeing, Fishing spots, Nature trails |
| Kangaroo Island | Though a bit farther away, this nearby island is famous for its stunning landscapes and wildlife, drawing in tourists from across the globe looking for natural beauty and adventure. | Flinders Chase National Park, Seal Bay Conservation Park, Remarkable Rocks, Admirals Arch, Kangaroo Island Wildlife Park |
| Myponga | A charming rural town close to the coast, attracting visitors for its wineries and beautiful scenery, perfect for a rural retreat that combines relaxation with activities like wine-tasting. | Myponga Beach, Myponga Reservoir, Myponga Markets, Wine tasting tours, Rural hiking trails |
| Second Valley | Known for its rugged coastline and crystal-clear waters, this spot is a favorite for divers and snorkelers. It's a fantastic choice for those looking to explore underwater adventures. | Second Valley Beach, Diving and snorkeling spots, Dolphin sightings, Coastal walks, Fishing |
| Inman Valley | A tranquil rural area with rolling hills and vineyards, great for nature lovers and those seeking a quiet escape just a short drive from the coast. | Inman Valley Beach, Picnic spots, Local wineries, Nature walks, Bird watching |
| Yankalilla | A friendly town with a rich history, offering a mix of coastal and rural experiences. It's great for families looking for a balanced holiday with activities and relaxation. | Yankalilla Heritage Trail, Local markets, Yankalilla Golf Course, Nearby beaches, Parks and gardens |
| Sellicks Beach | A growing destination known for its expansive sandy beach and rolling dunes, attracting surfers and beachgoers looking for a laid-back coastal experience. | Sellicks Beach, Surfing spots, Sand dune activities, Local cafes, Coastal scenery |
Understanding Airbnb License Requirements & STR Laws in Normanville (2025)
While Normanville, South Australia, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Normanville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Normanville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Normanvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gulf View Retreat - 11 Hewett Close
Entire Place • 6 bedrooms
Dragon Tree Retreat
Entire Place • 6 bedrooms
Normanville Holiday House
Entire Place • 5 bedrooms
Sunset Horizon @ Lady Bay - 8 Huntingdale Drive
Entire Place • 7 bedrooms
Bliss on Birkdale 39A Birkdale Street Normanville
Entire Place • 3 bedrooms
Coastal vibes in Normanville
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Normanville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Normanville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fleurieu Accommodation | 32 | $744,287 | 224 | 3.64/5.0 |
| Kym | 1 | $110,476 | 8 | 5.00/5.0 |
| James And Pam | 1 | $70,326 | 33 | 4.97/5.0 |
| Marri | 7 | $63,745 | 83 | 3.91/5.0 |
| Nicole | 2 | $60,481 | 33 | 4.89/5.0 |
| Lynda | 1 | $57,928 | 40 | 5.00/5.0 |
| Danica | 1 | $56,965 | 117 | 4.97/5.0 |
| Elisha | 1 | $55,276 | 4 | 4.25/5.0 |
| South Coast | 3 | $54,226 | 7 | 1.44/5.0 |
| Rhiannon | 1 | $48,460 | 39 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Normanville.
Dive Deeper: Advanced Normanville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Normanville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNormanville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Normanville
- The Normanville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 94 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Normanville, House properties are the most common (95.7%), reflecting the local real estate landscape.
- Houses represent a significant 95.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Normanville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Normanville
- The dominant room capacity in Normanville is 3 bedrooms listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 75.6% of the active Airbnb listings in Normanville, indicating a high concentration in these sizes.
- A significant 85.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Normanville.
Normanville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Normanville
- The most common guest capacity trend in Normanville vacation rentals is listings accommodating 8+ guests (72.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Normanville STR market, accounting for 82.9% of listings.
- 89.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Normanville.
- On average, properties in Normanville are equipped to host 7.2 guests.
Normanville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Normanville
- The most common availability pattern in Normanville falls within the 271-366 days range, representing 48.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Normanville (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Normanville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
3.4% of total
2 Nights
33 listings
37.5% of total
3 Nights
10 listings
11.4% of total
4-6 Nights
1 listings
1.1% of total
30+ Nights
41 listings
46.6% of total
Key Insights
- The most prevalent minimum stay requirement in Normanville is 30+ Nights, adopted by 46.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.6%) caters to monthly stays (30+ nights) in Normanville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.6% of Normanville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.4% currently do.
- A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 46.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Normanville.
Normanville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
26 listings
31.7% of total
Super Strict 30 Days
1 listings
1.2% of total
Flexible
6 listings
7.3% of total
Moderate
14 listings
17.1% of total
Firm
26 listings
31.7% of total
Strict
9 listings
11% of total
Cancellation Policy Insights for Normanville
- The prevailing Airbnb cancellation policy trend in Normanville is Super Strict 60 Days, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (24.4%) and stricter (42.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 31.7% market standard in Normanville.
- Using a Strict policy might deter some guests, as only 11% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Normanville.
Normanville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Normanville
- The overall average booking lead time for vacation rentals in Normanville is 63 days.
- Guests book furthest in advance for stays during December (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (96 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Normanville.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Normanville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Normanville (2025)
Amenity Prevalence
Amenity Insights for Normanville
- Essential amenities in Normanville that guests expect include: Kitchen, TV, Smoke alarm, Washer, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Normanville: Kitchen, TV, Smoke alarm, Washer, Air conditioning.
- Prioritize adding missing essentials: TV, Smoke alarm, Washer, Air conditioning.
- Consider adding popular differentiators like Microwave or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Normanville to stay competitive.
Normanville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Normanville
- The typical guest profile for Airbnb in Normanville consists of primarily domestic travelers (95%), often arriving from nearby Adelaide, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.0% of guests.
- Key international markets include Australia (95%) and United Kingdom (1.8%).
- Top languages spoken are English (78.4%) followed by French (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Adelaide and South Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Normanville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middle River | 21 | $5,185 | $377.28 | 50% |
| Lyndoch | 21 | $4,127 | $378.23 | 36% |
| Nuriootpa | 19 | $3,539 | $320.16 | 41% |
| Tanunda | 90 | $3,531 | $278.27 | 44% |
| Light Regional Council | 18 | $3,443 | $287.57 | 42% |
| Stirling | 36 | $3,306 | $311.89 | 42% |
| Uraidla | 10 | $3,115 | $210.19 | 45% |
| Angaston | 51 | $3,099 | $294.72 | 41% |
| Emu Bay | 41 | $3,015 | $209.16 | 50% |
| Auburn | 17 | $2,987 | $189.27 | 51% |