Murray Bridge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Australia, Australia
Is Airbnb profitable in Murray Bridge in 2025? Explore comprehensive Airbnb analytics for Murray Bridge, South Australia, Australia to uncover income potential. This 2025 STR market report for Murray Bridge, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Murray Bridge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murray Bridge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murray Bridge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murray Bridge (2025)
Understanding the monthly revenue variations for Airbnb listings in Murray Bridge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murray Bridge is typically November, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murray Bridge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,888+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,465 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,843 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,295, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murray Bridge
Murray Bridge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murray Bridge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murray Bridge:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murray Bridge
Average Daily Rate (ADR) Airbnb Trends in Murray Bridge (2025)
Effective short term rental pricing strategy in Murray Bridge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murray Bridge typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Murray Bridge
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Airbnb Seasonality Analysis & Trends in Murray Bridge (2025)
Peak Season (November, December, May)
- Revenue averages $2,544 per month
- Occupancy rates average 53.0%
- Daily rates average $153
Shoulder Season
- Revenue averages $2,320 per month
- Occupancy maintains around 49.7%
- Daily rates hold near $151
Low Season (February, July, September)
- Revenue drops to average $1,944 per month
- Occupancy decreases to average 46.7%
- Daily rates adjust to average $150
Seasonality Insights for Murray Bridge
- The Airbnb seasonality in Murray Bridge shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murray Bridge's highest earning potential, with monthly revenues capable of climbing to $2,659, occupancy reaching a high of 59.8%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,880, occupancy could drop to 41.0%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murray Bridge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murray Bridge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murray Bridge (2025)
Exploring the top neighborhoods for short-term rentals in Murray Bridge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murray Bridge Central | The heart of Murray Bridge, offering convenience and accessibility to shopping, dining, and entertainment. Ideal for travelers seeking centralized accommodation close to amenities. | Murray Bridge Shopping Plaza, Murray River, Sturt Reserve, Murray Bridge Golf Club, Local cafes and restaurants |
| Monarto | Known for its wildlife sanctuary, Monarto is a unique location for those looking to experience nature and wildlife up close, making it a niche spot for eco-tourism. | Monarto Safari Park, Australian wildlife experiences, Walking trails, Bird watching opportunities |
| Rocky Gully | A picturesque rural area that attracts visitors looking for peace and tranquility, ideal for nature lovers and those who enjoy outdoor activities. | Scenic landscapes, Local wineries, Hiking trails, Nature photography spots |
| Sugarloaf | A tranquil suburb offering beautiful views and spacious grounds, popular for family retreats and those seeking a rural getaway. | Rural landscapes, Outdoor recreational areas, Quiet parks, Nature walks |
| Jervois | A small town located on the riverbanks, perfect for fishing, boating, and enjoying water activities, appealing to those looking for a quiet escape. | Jervois River, Fishing spots, Boating activities, Scenic picnic areas |
| Tailem Bend | Famous for motorsport events and adventure activities, making it an attractive location for adrenaline seekers and sports enthusiasts. | Tailem Bend Racing Track, River Murray activities, Adventure parks, Local events and markets |
| East Murray | A rural area known for its natural beauty and outdoor activities, appealing to those looking for an authentic Australian countryside experience. | Scenic drives, Agricultural tours, Outdoor adventure activities, Local fauna and flora |
| Dunlop | Close to the Murray River and surrounded by nature, Dunlop is ideal for those looking for river activities and relaxing retreats in a peaceful environment. | Murray River access, Fishing and boating, Picnic spots, Rural scenery |
Understanding Airbnb License Requirements & STR Laws in Murray Bridge (2025)
While Murray Bridge, South Australia, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murray Bridge to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murray Bridge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murray Bridgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rakali's View - 7 Wetlands Close
Entire Place • 4 bedrooms
Beautiful Tranquil River views
Entire Place • 4 bedrooms
Sweet Caroline Quaint 3 bdrm, 2 bthrm house & spa
Entire Place • 3 bedrooms
3BR House Located Close to the River
Entire Place • 3 bedrooms
Alice Lodge
Entire Place • 4 bedrooms
Todd Place Cosy two bedroom unit, large bathroom.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murray Bridge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murray Bridge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Megan | 4 | $81,916 | 664 | 4.83/5.0 |
| David & Wendy | 1 | $69,192 | 5 | 5.00/5.0 |
| Robyn | 1 | $54,690 | 56 | 5.00/5.0 |
| Sheridan | 2 | $44,878 | 178 | 4.86/5.0 |
| Crissy | 2 | $38,997 | 134 | 4.62/5.0 |
| Michelle | 1 | $28,829 | 240 | 4.92/5.0 |
| Rachel | 1 | $25,296 | 31 | 4.58/5.0 |
| Susan | 1 | $23,758 | 252 | 4.83/5.0 |
| Amanda | 1 | $21,809 | 216 | 4.92/5.0 |
| Kylie | 1 | $18,625 | 43 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murray Bridge.
Dive Deeper: Advanced Murray Bridge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murray Bridge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurray Bridge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murray Bridge
- The Murray Bridge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murray Bridge, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
Murray Bridge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murray Bridge
- The dominant room capacity in Murray Bridge is 3 bedrooms listings, making up 58.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 76.4% of the active Airbnb listings in Murray Bridge, indicating a high concentration in these sizes.
- A significant 76.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murray Bridge.
Murray Bridge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murray Bridge
- The most common guest capacity trend in Murray Bridge vacation rentals is listings accommodating 6 guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Murray Bridge STR market, accounting for 58.8% of listings.
- 70.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murray Bridge.
- On average, properties in Murray Bridge are equipped to host 5.9 guests.
Murray Bridge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murray Bridge
- The most common availability pattern in Murray Bridge falls within the 91-180 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Murray Bridge (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murray Bridge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
37.5% of total
2 Nights
9 listings
56.3% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Murray Bridge is 2 Nights, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Murray Bridge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.3% of Murray Bridge hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murray Bridge.
Murray Bridge Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
6.3% of total
Flexible
3 listings
18.8% of total
Moderate
7 listings
43.8% of total
Firm
4 listings
25% of total
Strict
1 listings
6.3% of total
Cancellation Policy Insights for Murray Bridge
- The prevailing Airbnb cancellation policy trend in Murray Bridge is Moderate, used by 43.8% of listings.
- There's a relatively balanced mix between guest-friendly (62.6%) and stricter (31.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.8% market standard in Murray Bridge.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murray Bridge.
Murray Bridge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murray Bridge
- The overall average booking lead time for vacation rentals in Murray Bridge is 67 days.
- Guests book furthest in advance for stays during December (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (84 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Murray Bridge.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Murray Bridge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murray Bridge (2025)
Amenity Prevalence
Amenity Insights for Murray Bridge
- Essential amenities in Murray Bridge that guests expect include: Air conditioning, Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murray Bridge: Air conditioning, Kitchen, TV, Heating.
- Consider adding popular differentiators like Smoke alarm or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murray Bridge to stay competitive.
Murray Bridge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murray Bridge
- The typical guest profile for Airbnb in Murray Bridge consists of primarily domestic travelers (96%), often arriving from nearby Adelaide, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include Australia (95.7%) and New Zealand (1.1%).
- Top languages spoken are English (72.5%) followed by Spanish (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Adelaide and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murray Bridge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lyndoch | 21 | $4,127 | $378.23 | 36% |
| Nuriootpa | 19 | $3,539 | $320.16 | 41% |
| Tanunda | 90 | $3,531 | $278.27 | 44% |
| Light Regional Council | 18 | $3,443 | $287.57 | 42% |
| Stirling | 36 | $3,306 | $311.89 | 42% |
| Uraidla | 10 | $3,115 | $210.19 | 45% |
| Angaston | 51 | $3,099 | $294.72 | 41% |
| Auburn | 17 | $2,987 | $189.27 | 51% |
| Inman Valley | 12 | $2,894 | $257.68 | 32% |
| Wellington East | 18 | $2,789 | $340.60 | 32% |