Marion Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Australia, Australia
Is Airbnb profitable in Marion Bay in 2025? Explore comprehensive Airbnb analytics for Marion Bay, South Australia, Australia to uncover income potential. This 2025 STR market report for Marion Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Marion Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marion Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marion Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marion Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Marion Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marion Bay is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marion Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,689+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,553 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,574 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $891, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marion Bay
Marion Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marion Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marion Bay:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marion Bay
Average Daily Rate (ADR) Airbnb Trends in Marion Bay (2025)
Effective short term rental pricing strategy in Marion Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marion Bay typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Marion Bay
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Airbnb Seasonality Analysis & Trends in Marion Bay (2025)
Peak Season (January, December, April)
- Revenue averages $2,828 per month
- Occupancy rates average 51.4%
- Daily rates average $165
Shoulder Season
- Revenue averages $1,749 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $151
Low Season (July, August, September)
- Revenue drops to average $1,265 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $150
Seasonality Insights for Marion Bay
- The Airbnb seasonality in Marion Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marion Bay's highest earning potential, with monthly revenues capable of climbing to $3,530, occupancy reaching a high of 62.6%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,082, occupancy could drop to 22.2%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marion Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marion Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marion Bay (2025)
Exploring the top neighborhoods for short-term rentals in Marion Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marion Bay Main Beach | The main beach of Marion Bay is a stunning destination, perfect for visitors looking to enjoy sun, surf, and sand. It attracts families and beach lovers. | Marion Bay Beach, Marion Bay Jetty, Dolphins and Seals Boat Tours, Nearby Innes National Park, Fishing and snorkeling activities |
| Innes National Park | A nature lover's paradise, Innes National Park offers scenic hikes, wildlife spotting, and beautiful coastal views. It's ideal for eco-friendly tourism and adventure travelers. | Dumpling Bay, Coodlie Park, Aquatic activities, Nature trails, Bird watching |
| Maalinup Beach | A quieter beach option that's great for relaxation and enjoying nature without the crowds, attracting those looking for peaceful getaways. | Maalinup Beach, Fishing spots, Near Marion Bay's main attractions, Picnic areas |
| Fisherman's Bay | Known for its fishing spots and beautiful scenery, it's perfect for anglers and families who enjoy a relaxed beach environment. | Fishing activities, Family picnic areas, Spectacular sunsets, Coastal trails |
| Marion Bay Lookout | Offers breathtaking views of the coastline and is a popular spot for tourists wanting to capture stunning photographs and enjoy the scenery. | Scenic lookout points, Photography opportunities, Picnic spots |
| Cape Spencer Lighthouse | A historic lighthouse offering tours and insights into maritime history, perfect for those interested in history and coastal scenery. | Lighthouse tours, Historical significance, Beautiful coastal views |
| Birdwatching at Marion Bay | Marion Bay is known for its unique birdlife, attracting birdwatchers and nature enthusiasts looking to explore the local wildlife. | Birdwatching spots, Wildlife tours, Nature walks |
| Local Wineries and Farms | The region around Marion Bay has local farms and wineries, perfect for tourists seeking local produce, wine tasting, and culinary experiences. | Wine tasting tours, Local produce markets, Culinary events |
Understanding Airbnb License Requirements & STR Laws in Marion Bay (2025)
While Marion Bay, South Australia, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marion Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marion Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marion Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Casa Willyama Holiday Beach stay. Sleeps 10
Entire Place • 5 bedrooms
Alloca Beach Shack
Entire Place • 2 bedrooms
Hilltop Ocean Pod
Entire Place • 1 bedroom
Bayside Glamping's Tiny House
Entire Place • 1 bedroom
Lot Eleven Marion Bay
Entire Place • 3 bedrooms
Poolside Ocean Pod
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marion Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marion Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brett | 13 | $158,766 | 723 | 4.64/5.0 |
| Pam | 3 | $102,873 | 231 | 4.65/5.0 |
| Tiffany | 2 | $83,714 | 376 | 4.97/5.0 |
| Sally | 1 | $55,822 | 68 | 5.00/5.0 |
| Jane | 1 | $53,005 | 14 | 5.00/5.0 |
| Brett | 5 | $52,488 | 244 | 4.51/5.0 |
| George | 2 | $49,636 | 742 | 4.89/5.0 |
| Ann | 1 | $44,673 | 50 | 4.94/5.0 |
| Alan | 1 | $39,109 | 36 | 4.89/5.0 |
| Liz | 2 | $38,037 | 337 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marion Bay.
Dive Deeper: Advanced Marion Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marion Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarion Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marion Bay
- The Marion Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marion Bay, House properties are the most common (76.8%), reflecting the local real estate landscape.
- Houses represent a significant 76.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.8%) offer potential for unique stay experiences.
Marion Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marion Bay
- The dominant room capacity in Marion Bay is 4 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 59.0% of the active Airbnb listings in Marion Bay, indicating a high concentration in these sizes.
- A significant 62.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marion Bay.
Marion Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marion Bay
- The most common guest capacity trend in Marion Bay vacation rentals is listings accommodating 8+ guests (44.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marion Bay STR market, accounting for 62.5% of listings.
- 67.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marion Bay.
- On average, properties in Marion Bay are equipped to host 6.0 guests.
Marion Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marion Bay
- The most common availability pattern in Marion Bay falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marion Bay (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marion Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
1.9% of total
2 Nights
20 listings
37.7% of total
3 Nights
5 listings
9.4% of total
4-6 Nights
1 listings
1.9% of total
30+ Nights
26 listings
49.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marion Bay is 30+ Nights, adopted by 49.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.1%) caters to monthly stays (30+ nights) in Marion Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.1% of Marion Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.9% currently do.
- A 2-night minimum appears standard (37.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 49.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marion Bay.
Marion Bay Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
11.5% of total
Moderate
14 listings
26.9% of total
Firm
7 listings
13.5% of total
Strict
25 listings
48.1% of total
Cancellation Policy Insights for Marion Bay
- The prevailing Airbnb cancellation policy trend in Marion Bay is Strict, used by 48.1% of listings.
- A majority (61.6%) of hosts in Marion Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.1% market standard in Marion Bay.
- With 48.1% using Strict terms, this is a viable option in Marion Bay, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marion Bay.
Marion Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marion Bay
- The overall average booking lead time for vacation rentals in Marion Bay is 56 days.
- Guests book furthest in advance for stays during December (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (90 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Marion Bay.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Marion Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marion Bay (2025)
Amenity Prevalence
Amenity Insights for Marion Bay
- Essential amenities in Marion Bay that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marion Bay: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marion Bay to stay competitive.
Marion Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marion Bay
- The typical guest profile for Airbnb in Marion Bay consists of primarily domestic travelers (94%), often arriving from nearby Adelaide, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.5% of guests.
- Key international markets include Australia (93.5%) and United Kingdom (2.9%).
- Top languages spoken are English (66.1%) followed by Spanish (5.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Adelaide and South Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marion Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middle River | 21 | $5,185 | $377.28 | 50% |
| Emu Bay | 41 | $3,015 | $209.16 | 50% |
| Penneshaw | 55 | $2,607 | $196.43 | 50% |
| Vivonne Bay | 26 | $2,540 | $218.05 | 47% |
| Island Beach | 23 | $2,457 | $234.56 | 40% |
| Brownlow Ki | 12 | $2,382 | $305.28 | 40% |
| Kingscote | 94 | $2,305 | $209.84 | 45% |
| Port Lincoln | 112 | $2,199 | $168.47 | 48% |
| The District Council of Lower Eyre Peninsula | 20 | $2,197 | $202.87 | 40% |
| Sapphiretown | 11 | $1,978 | $148.19 | 53% |