Goolwa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Australia, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Goolwa in 2025? Explore comprehensive Airbnb analytics for Goolwa, South Australia, Australia to uncover income potential. This 2025 STR market report for Goolwa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.

Whether you're considering an Airbnb investment in Goolwa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Goolwa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Goolwa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$188
The average rental revenue earned for an occupied room per day in Goolwa.
Occupancy Rate(?)
34.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,656
Typical annual income for an Airbnb listing in Goolwa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.6%
Slight decrease (-8.6%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Goolwa.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Goolwa.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
46
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Goolwa (2025)

Understanding the monthly revenue variations for Airbnb listings in Goolwa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Goolwa is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Goolwa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,685+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,684 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,591 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $804, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Goolwa

Goolwa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Goolwa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Goolwa:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Goolwa

Average Daily Rate (ADR) Airbnb Trends in Goolwa (2025)

Effective short term rental pricing strategy in Goolwa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Goolwa typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
  • Typical properties (Median) charge around $140 per night.
  • Entry-level properties (Bottom 25%) earn around $111 per night.

Average Daily Rate (ADR) Trend by Month in Goolwa

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Airbnb Seasonality Analysis & Trends in Goolwa (2025)

Peak Season (January, December, June)
  • Revenue averages $2,610 per month
  • Occupancy rates average 42.0%
  • Daily rates average $201
Shoulder Season
  • Revenue averages $1,782 per month
  • Occupancy maintains around 34.7%
  • Daily rates hold near $190
Low Season (March, August, September)
  • Revenue drops to average $1,439 per month
  • Occupancy decreases to average 34.7%
  • Daily rates adjust to average $188

Seasonality Insights for Goolwa

  • The Airbnb seasonality in Goolwa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Goolwa's highest earning potential, with monthly revenues capable of climbing to $3,278, occupancy reaching a high of 53.6%, and ADRs peaking at $208.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,358, occupancy could drop to 29.2%, and ADRs may adjust down to $186.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Goolwa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Goolwa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Goolwa (2025)

Exploring the top neighborhoods for short-term rentals in Goolwa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Goolwa Beach
A popular destination for beach lovers and families, known for its beautiful sandy shores and proximity to local attractions. Ideal for summer holidays and vacation rentals near the ocean.
Goolwa Beach, Goolwa River, Murray Mouth, Goolwa Surf Lifesaving Club, Goolwa Aquatic Centre
Coorong National Park
An iconic natural reserve offering unique landscapes and rich wildlife, attracting nature enthusiasts and adventure seekers. Great for eco-tourism and outdoor activities.
Coorong National Park, Bird Watching, Fishing spots, Water sports, Walking trails
Goolwa Historic Wharf
A charming heritage area that draws visitors interested in the local history and culture. Perfect for short-term rentals appealing to tourists exploring the River Murray region.
Goolwa Historic Wharf, Paddle Steamer Mundoo, Goolwa to Port Elliot Trail, Local galleries, Antique shops
Victor Harbor
Nearby coastal town that is a major tourist attraction, especially during school holidays. Offers access to beaches, whale watching, and adventure activities.
Granite Island, Victor Harbor Horse Drawn Tram, Whale Watching, The Bluff, Victor Harbor Beach
Port Elliot
Known for its stunning beaches and relaxed atmosphere, Port Elliot is a beloved tourist destination that offers a variety of rental options near the coast.
Basham Beach, Port Elliot Beach, Kangaroo Trail, Local eateries and shops, Goolwa to Port Elliot Trail
Hindmarsh Island
A tranquil island location that's great for those seeking a peaceful getaway. Offers unique experiences and access to river activities.
Hindmarsh Island Marine, Murray River cruises, Fishing opportunities, Natural beauty, Birdlife
Apple Tree Bay
A secluded and picturesque bay area that offers a serene escape for renters looking for a quiet retreat near water and nature.
Apple Tree Bay Beach, Fishing, Swimming, Nature walks, Picnic spots
Goolwa's Main Street
The vibrant forecourt of the town with local shopping, dining, and events. Attracts tourists seeking local experiences and cultural immersion.
Local shops, Cafes and restaurants, Market days, Art and craft stores, Community events

Understanding Airbnb License Requirements & STR Laws in Goolwa (2025)

While Goolwa, South Australia, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Goolwa to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Goolwa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Goolwabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Australasian Goolwa

The Australasian Goolwa

Entire Place • 5 bedrooms

$46,621
Revenue
35.2%
Occupancy
$981.42
Daily Rate
Wayfarers Cottage

Wayfarers Cottage

Entire Place • 2 bedrooms

$40,543
Revenue
74.0%
Occupancy
$142.22
Daily Rate
Mr Percival Goolwa-Pet Friendly- 50m to Waterfront

Mr Percival Goolwa-Pet Friendly- 50m to Waterfront

Entire Place • 3 bedrooms

$38,971
Revenue
61.5%
Occupancy
$148.46
Daily Rate
Charming historic cottage c1853, Highlands House.

Charming historic cottage c1853, Highlands House.

Entire Place • 2 bedrooms

$38,712
Revenue
59.3%
Occupancy
$151.58
Daily Rate
58 Colman Rd Goolwa South

58 Colman Rd Goolwa South

Entire Place • 4 bedrooms

$36,437
Revenue
58.1%
Occupancy
$172.36
Daily Rate
Mariner’s c1866 Little Scotland

Mariner’s c1866 Little Scotland

Entire Place • 3 bedrooms

$34,559
Revenue
76.8%
Occupancy
$121.80
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Goolwa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Goolwa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Harris Holiday Rentals2$57,836254.62/5.0
Host #878638201$46,62100.00/5.0
Rowena4$41,7891094.80/5.0
Roger1$40,5432314.96/5.0
Pelican Retreats1$38,971404.98/5.0
Jacqui1$38,7121054.98/5.0
Jim & Catherine1$34,5592244.89/5.0
Mark1$32,887374.95/5.0
Host #1873726322$32,8573474.95/5.0
Deb1$32,404384.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Goolwa.

Dive Deeper: Advanced Goolwa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Goolwa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Goolwa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Goolwa

  • The Goolwa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Goolwa, House properties are the most common (63%), reflecting the local real estate landscape.
  • Houses represent a significant 63% portion, catering likely to families or larger groups.
  • The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 2.2%) offer potential for unique stay experiences.

Goolwa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Goolwa

  • The dominant room capacity in Goolwa is 3 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 54.4% of the active Airbnb listings in Goolwa, indicating a high concentration in these sizes.
  • A significant 47.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Goolwa.

Goolwa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Goolwa

  • The most common guest capacity trend in Goolwa vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Goolwa STR market, accounting for 58.7% of listings.
  • 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Goolwa.
  • On average, properties in Goolwa are equipped to host 5.0 guests.

Goolwa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Goolwa

  • The most common availability pattern in Goolwa falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Goolwa (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Goolwa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.8%)

1 Night

4 listings

10.8% of total

2 Nights (56.8%)

2 Nights

21 listings

56.8% of total

3 Nights (8.1%)

3 Nights

3 listings

8.1% of total

30+ Nights (24.3%)

30+ Nights

9 listings

24.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Goolwa is 2 Nights, adopted by 56.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.6%) of the Goolwa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (24.3%) caters to monthly stays (30+ nights) in Goolwa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 56.8% of Goolwa hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
  • A 2-night minimum appears standard (56.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 24.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Goolwa.

Goolwa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (24.4%)

Flexible

10 listings

24.4% of total

Moderate (29.3%)

Moderate

12 listings

29.3% of total

Firm (22%)

Firm

9 listings

22% of total

Strict (24.4%)

Strict

10 listings

24.4% of total

Cancellation Policy Insights for Goolwa

  • The prevailing Airbnb cancellation policy trend in Goolwa is Moderate, used by 29.3% of listings.
  • There's a relatively balanced mix between guest-friendly (53.7%) and stricter (46.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.3% market standard in Goolwa.
  • Regularly review your cancellation policy against competitors and market demand shifts in Goolwa.

Goolwa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Goolwa

  • The overall average booking lead time for vacation rentals in Goolwa is 68 days.
  • Guests book furthest in advance for stays during December (average 108 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (78 days avg.) sees the longest lead times, while Spring (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Goolwa.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 78 days) to capture early planners.
  • Monitor your own booking lead times against these Goolwa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Goolwa (2025)

Amenity Prevalence

Amenity Insights for Goolwa

  • Essential amenities in Goolwa that guests expect include: Smoke alarm, TV, Essentials, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Air conditioning, Refrigerator, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Goolwa: Smoke alarm, TV, Essentials, Heating.
  • Prioritize adding missing essentials: Essentials, Heating.
  • Consider adding popular differentiators like Air conditioning or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Goolwa to stay competitive.

Goolwa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Goolwa

  • The typical guest profile for Airbnb in Goolwa consists of primarily domestic travelers (96%), often arriving from nearby Adelaide, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.8% of guests.
  • Key international markets include Australia (95.8%) and Singapore (1.6%).
  • Top languages spoken are English (76%) followed by Spanish (5.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Adelaide and Melbourne.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Goolwa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Middle River21$5,185$377.2850%
Lyndoch21$4,127$378.2336%
Nuriootpa19$3,539$320.1641%
Tanunda90$3,531$278.2744%
Light Regional Council18$3,443$287.5742%
Stirling36$3,306$311.8942%
Uraidla10$3,115$210.1945%
Angaston51$3,099$294.7241%
Emu Bay41$3,015$209.1650%
Auburn17$2,987$189.2751%

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