Adelaide Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Australia, Australia
Is Airbnb profitable in Adelaide in 2025? Explore comprehensive Airbnb analytics for Adelaide, South Australia, Australia to uncover income potential. This 2025 STR market report for Adelaide, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,506 active listings.
Whether you're considering an Airbnb investment in Adelaide, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Adelaide Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Adelaide Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Adelaide (2025)
Understanding the monthly revenue variations for Airbnb listings in Adelaide is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Adelaide is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Adelaide across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,035+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,034 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,519 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,332, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Adelaide
Adelaide Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Adelaide STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Adelaide:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Adelaide
Average Daily Rate (ADR) Airbnb Trends in Adelaide (2025)
Effective short term rental pricing strategy in Adelaide involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Adelaide typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $339+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Adelaide
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Airbnb Seasonality Analysis & Trends in Adelaide (2025)
Peak Season (January, December, April)
- Revenue averages $4,305 per month
- Occupancy rates average 57.1%
- Daily rates average $222
Shoulder Season
- Revenue averages $3,264 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $197
Low Season (July, August, September)
- Revenue drops to average $2,630 per month
- Occupancy decreases to average 48.2%
- Daily rates adjust to average $175
Seasonality Insights for Adelaide
- The Airbnb seasonality in Adelaide shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Adelaide's highest earning potential, with monthly revenues capable of climbing to $4,459, occupancy reaching a high of 58.9%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,409, occupancy could drop to 42.5%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Adelaide.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Adelaide seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Adelaide (2025)
Exploring the top neighborhoods for short-term rentals in Adelaide? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Glenelg | Glenelg is a popular beachside suburb known for its beautiful beach, lively foreshore, and numerous dining options. It attracts both tourists and locals looking to enjoy the sun, sea, and entertainment. | Glenelg Beach, Jetty Road, Glenelg Jetty, Glenelg Tram, Settlers Tavern |
| Adelaide CBD | The Adelaide CBD is the heart of the city, offering a mix of culture, dining, shopping, and business. It is ideal for both tourists and business travelers, with easy access to major attractions. | Rundle Mall, Adelaide Central Market, Art Gallery of South Australia, South Australian Museum, Adelaide Convention Centre |
| North Adelaide | North Adelaide is known for its charming streets, historic homes, and access to parks. It's a more residential area but close to the city, making it appealing for families and couples. | Adelaide Zoo, Adelaide Oval, St Peter's Cathedral, Brougham Place, Lindsay Park |
| Henley Beach | Henley Beach offers a relaxed beach lifestyle with stunning sunsets and a vibrant dining scene. It's popular with families and tourists looking for a coastal escape. | Henley Beach Jetty, Henley Square, East Beach, Henley Beach Marina, Henley Beach Park |
| Gouger Street | Famous for its diverse dining options and vibrant culinary scene, Gouger Street is a hotspot for foodies and attracts tourists looking to experience Adelaide's multicultural cuisine. | Chinatown, Adelaide Central Market, Restaurants and cafes, Food and wine experiences, Street festivals |
| Sefton Park | A family-friendly suburb with spacious parks and community-oriented living. It's gaining popularity among families and long-term visitors due to its quieter atmosphere. | Sefton Park, Local parks, Community events, Family-friendly activities, Dining options nearby |
| Mawson Lakes | A modern suburb with a lakeside community feel, Mawson Lakes appeals to those seeking a more suburban lifestyle while still being close to the city. | Mawson Lakes School, Mawson Lakes Plaza, Walking trails, Lakeside parks, Community events |
| Brighton | Brighton is a beautiful coastal suburb known for its sandy beaches and relaxed atmosphere. It's a favorite among locals and visitors for beach activities and relaxation. | Brighton Beach, Brighton Jetty, Brighton Road shops, Beachfront cafes, Brighton recreational parks |
Understanding Airbnb License Requirements & STR Laws in Adelaide (2025)
While Adelaide, South Australia, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Adelaide to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Adelaide (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Adelaidebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Swainson on Gibson
Entire Place • 5 bedrooms
Swainson on Margaret
Entire Place • 8 bedrooms
Swainson on Lady Gowrie
Entire Place • 3 bedrooms
Swainson on Third
Entire Place • 4 bedrooms
Swainson on Lady Gowrie
Entire Place • 3 bedrooms
Swainson on Fawnbrake
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Adelaide (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Adelaide based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Phil | 50 | $14,658,284 | 2471 | 4.35/5.0 |
| Jessie | 130 | $6,284,209 | 7262 | 4.74/5.0 |
| Janet And Marcus | 53 | $2,941,909 | 2727 | 4.73/5.0 |
| Julie | 55 | $2,039,808 | 3882 | 4.60/5.0 |
| David | 36 | $1,798,915 | 1478 | 4.90/5.0 |
| Janelle | 23 | $1,671,221 | 244 | 4.82/5.0 |
| Krystal | 17 | $1,618,453 | 784 | 4.96/5.0 |
| Lucy | 19 | $1,591,447 | 1981 | 4.43/5.0 |
| Bruce | 27 | $1,401,854 | 415 | 4.36/5.0 |
| Century 21 SouthCoast | 56 | $1,167,602 | 926 | 3.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Adelaide.
Dive Deeper: Advanced Adelaide STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Adelaide. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAdelaide Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Adelaide
- The Adelaide Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 3,506 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Adelaide, House properties are the most common (52.7%), reflecting the local real estate landscape.
- Houses represent a significant 52.7% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.7%) offer potential for unique stay experiences.
Adelaide Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Adelaide
- The dominant room capacity in Adelaide is 2 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.6% of the active Airbnb listings in Adelaide, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Adelaide.
Adelaide Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Adelaide
- The most common guest capacity trend in Adelaide vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Adelaide STR market, accounting for 46.8% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Adelaide.
- On average, properties in Adelaide are equipped to host 4.2 guests.
Adelaide Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Adelaide
- The most common availability pattern in Adelaide falls within the 91-180 days range, representing 32.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Adelaide (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Adelaide Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
514 listings
15.7% of total
2 Nights
1184 listings
36.2% of total
3 Nights
351 listings
10.7% of total
4-6 Nights
287 listings
8.8% of total
7-29 Nights
90 listings
2.8% of total
30+ Nights
842 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Adelaide is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Adelaide, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of Adelaide hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.7% currently do.
- A 2-night minimum appears standard (36.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Adelaide.
Adelaide Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
13 listings
0.4% of total
Super Strict 30 Days
67 listings
2.1% of total
Flexible
503 listings
16.1% of total
Moderate
1198 listings
38.3% of total
Firm
750 listings
24% of total
Strict
598 listings
19.1% of total
Cancellation Policy Insights for Adelaide
- The prevailing Airbnb cancellation policy trend in Adelaide is Moderate, used by 38.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.4%) and stricter (43.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.3% market standard in Adelaide.
- Regularly review your cancellation policy against competitors and market demand shifts in Adelaide.
Adelaide STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Adelaide
- The overall average booking lead time for vacation rentals in Adelaide is 54 days.
- Guests book furthest in advance for stays during April (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (67 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Adelaide.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Adelaide averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Adelaide (2025)
Amenity Prevalence
Amenity Insights for Adelaide
- Essential amenities in Adelaide that guests expect include: Smoke alarm, Air conditioning, TV, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Adelaide: Smoke alarm, Air conditioning, TV, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, TV, Heating, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Adelaide to stay competitive.
Adelaide Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Adelaide
- The typical guest profile for Airbnb in Adelaide consists of primarily domestic travelers (86%), often arriving from nearby Adelaide, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 85.7% of guests.
- Key international markets include Australia (85.7%) and United Kingdom (3%).
- Top languages spoken are English (70.3%) followed by Chinese (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Adelaide and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Adelaide Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middle River | 21 | $5,185 | $377.28 | 50% |
| Lyndoch | 21 | $4,127 | $378.23 | 36% |
| Nuriootpa | 19 | $3,539 | $320.16 | 41% |
| Tanunda | 90 | $3,531 | $278.27 | 44% |
| Light Regional Council | 18 | $3,443 | $287.57 | 42% |
| Sevenhill | 10 | $3,391 | $186.68 | 56% |
| Stirling | 36 | $3,306 | $311.89 | 42% |
| Clare and Gilbert Valleys Council | 32 | $3,185 | $242.64 | 43% |
| Uraidla | 10 | $3,115 | $210.19 | 45% |
| Angaston | 51 | $3,099 | $294.72 | 41% |