Whitsunday Regional Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Whitsunday Regional in 2025? Explore comprehensive Airbnb analytics for Whitsunday Regional, Queensland, Australia to uncover income potential. This 2025 STR market report for Whitsunday Regional, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 356 active listings.
Whether you're considering an Airbnb investment in Whitsunday Regional, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whitsunday Regional Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Whitsunday Regional Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Whitsunday Regional (2025)
Understanding the monthly revenue variations for Airbnb listings in Whitsunday Regional is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitsunday Regional is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitsunday Regional across different performance tiers:
- Best-in-class properties (Top 10%) achieve $16,408+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $11,453 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $7,413 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,016, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Whitsunday Regional
Whitsunday Regional Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Whitsunday Regional STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitsunday Regional:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Whitsunday Regional
Average Daily Rate (ADR) Airbnb Trends in Whitsunday Regional (2025)
Effective short term rental pricing strategy in Whitsunday Regional involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitsunday Regional typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,052+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $619 or more.
- Typical properties (Median) charge around $447 per night.
- Entry-level properties (Bottom 25%) earn around $331 per night.
Average Daily Rate (ADR) Trend by Month in Whitsunday Regional
Get Live Whitsunday Regional Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Whitsunday Regional (2025)
Peak Season (October, July, December)
- Revenue averages $9,977 per month
- Occupancy rates average 59.2%
- Daily rates average $588
Shoulder Season
- Revenue averages $8,721 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $583
Low Season (February, March, June)
- Revenue drops to average $6,258 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $561
Seasonality Insights for Whitsunday Regional
- The Airbnb seasonality in Whitsunday Regional shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Whitsunday Regional's highest earning potential, with monthly revenues capable of climbing to $10,689, occupancy reaching a high of 64.5%, and ADRs peaking at $610.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,757, occupancy could drop to 37.5%, and ADRs may adjust down to $552.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitsunday Regional.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Whitsunday Regional seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Whitsunday Regional (2025)
Exploring the top neighborhoods for short-term rentals in Whitsunday Regional? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Airlie Beach | The gateway to the Whitsunday Islands, Airlie Beach is a popular tourist destination with stunning beaches and vibrant nightlife. Ideal for visitors seeking adventure and relaxation. | Whitsunday Islands, Great Barrier Reef, Airlie Beach Lagoon, Coral Sea Marina, Bicentennial Walkway, Daydream Island |
| Hamilton Island | A luxurious island resort offering beautiful scenery and activities like snorkeling and sailing. Perfect for upscale travelers looking for a tropical retreat. | Catseye Beach, Hamilton Island Marina, Snorkeling and Diving Tours, Wildlife Park, Palm Valley, Lookout Point |
| Whitehaven Beach | Famous for its pure silica sands and crystal-clear waters, Whitehaven Beach is a must-see for visitors and ideal for exceptional Airbnb stays. | Whitehaven Beach, Hill Inlet, Walking Trails, Sand Flat, Beach Activities, Whitsunday Cruises |
| Proserpine | A charming town that serves as a gateway to the Whitsundays, Proserpine offers a more local experience and is great for budget travelers. | Proserpine Historical Museum, Proserpine River, Nearby Sugar Mills, Local Markets, Whitsunday Crocodile Safari, Pioneer River |
| Cannonvale | Close to Airlie Beach, Cannonvale is a serene area perfect for families and those looking for a quieter stay with easy beach access. | Cannonvale Beach, Shute Harbour, Whitsunday Shopping Centre, Local Parks, Beaches, Walking and Biking Trails |
| Shute Harbour | A picturesque harbor that is often quieter than Airlie Beach, Shute Harbour is a great location for boating enthusiasts and those wanting a more peaceful retreat. | Shute Harbour Jetty, Ferry Services to Islands, Marine Park, Scenic Views, Water Sports, Nature Trails |
| Daydream Island | A beautiful resort island with lush landscapes and aquatic activities, perfect for couples and families looking for a unique getaway. | Daydream Island Resort, Living Reef, Kayaking and Paddleboarding, Bushwalking, Moonlight Cinema, Bambino's Beach |
| Hayman Island | This exclusive resort island is known for luxury accommodation and stunning scenery, attracting high-end tourists seeking a private paradise. | Hayman Island Resort, Scenic Boat Tours, Snorkeling Spots, Waterfall Bay, Outdoor Activities, Private Beaches |
Understanding Airbnb License Requirements & STR Laws in Whitsunday Regional (2025)
While Whitsunday Regional, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whitsunday Regional to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Whitsunday Regional (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitsunday Regionalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Horizons by HIHA
Entire Place • 6 bedrooms
Point Blue by HIHA
Entire Place • 4 bedrooms
Yacht Club Villa 17 by HIHA
Entire Place • 4 bedrooms
Yacht Club Villa 6 Ocean Front
Entire Place • 4 bedrooms
The BEST VIEW on Hamilton Island!
Entire Place • 5 bedrooms
Southwinds by HIHA
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Whitsunday Regional (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Whitsunday Regional based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 117 | $12,051,330 | 3054 | 4.32/5.0 |
| Luxury Holidays | 40 | $5,502,289 | 961 | 4.76/5.0 |
| Hamilton Island Private Apartm | 41 | $2,219,108 | 703 | 4.18/5.0 |
| Whitsunday Holidays | 43 | $2,005,705 | 394 | 3.62/5.0 |
| HamoRent | 16 | $1,035,780 | 357 | 4.38/5.0 |
| Accom | 8 | $455,580 | 72 | 2.27/5.0 |
| Naomi | 1 | $306,309 | 24 | 5.00/5.0 |
| Robyn | 7 | $218,086 | 251 | 4.09/5.0 |
| Brett | 1 | $193,816 | 3 | 5.00/5.0 |
| Katina | 2 | $184,910 | 3 | 2.17/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitsunday Regional.
Dive Deeper: Advanced Whitsunday Regional STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitsunday Regional. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhitsunday Regional Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Whitsunday Regional
- The Whitsunday Regional Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 356 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Whitsunday Regional, Apartment/Condo properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 25.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 5.3%) offer potential for unique stay experiences.
Whitsunday Regional Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Whitsunday Regional
- The dominant room capacity in Whitsunday Regional is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.9% of the active Airbnb listings in Whitsunday Regional, indicating a high concentration in these sizes.
- A significant 40.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whitsunday Regional.
Whitsunday Regional Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Whitsunday Regional
- The most common guest capacity trend in Whitsunday Regional vacation rentals is listings accommodating 8+ guests (26.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Whitsunday Regional STR market, accounting for 51.9% of listings.
- 55.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitsunday Regional.
- On average, properties in Whitsunday Regional are equipped to host 5.7 guests.
Whitsunday Regional Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Whitsunday Regional
- The most common availability pattern in Whitsunday Regional falls within the 181-270 days range, representing 31.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Whitsunday Regional (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Whitsunday Regional Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
3% of total
2 Nights
19 listings
5.6% of total
3 Nights
105 listings
31.1% of total
4-6 Nights
146 listings
43.2% of total
7-29 Nights
3 listings
0.9% of total
30+ Nights
55 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Whitsunday Regional is 4-6 Nights, adopted by 43.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (8.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Whitsunday Regional, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 43.2% of Whitsunday Regional hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitsunday Regional.
Whitsunday Regional Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
56 listings
17.3% of total
Super Strict 30 Days
43 listings
13.3% of total
Flexible
8 listings
2.5% of total
Moderate
22 listings
6.8% of total
Firm
24 listings
7.4% of total
Strict
171 listings
52.8% of total
Cancellation Policy Insights for Whitsunday Regional
- The prevailing Airbnb cancellation policy trend in Whitsunday Regional is Strict, used by 52.8% of listings.
- A majority (60.2%) of hosts in Whitsunday Regional utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.8% market standard in Whitsunday Regional.
- With 52.8% using Strict terms, this is a viable option in Whitsunday Regional, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Whitsunday Regional.
Whitsunday Regional STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Whitsunday Regional
- The overall average booking lead time for vacation rentals in Whitsunday Regional is 105 days.
- Guests book furthest in advance for stays during October (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 80 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (128 days avg.) sees the longest lead times, while Winter (105 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (105 days) as a baseline for your pricing and availability strategy in Whitsunday Regional.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 128 days) to capture early planners.
- Monitor your own booking lead times against these Whitsunday Regional averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Whitsunday Regional (2025)
Amenity Prevalence
Amenity Insights for Whitsunday Regional
- Essential amenities in Whitsunday Regional that guests expect include: TV, Air conditioning, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Whitsunday Regional: TV, Air conditioning, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: TV, Air conditioning, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Wifi or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Whitsunday Regional to stay competitive.
Whitsunday Regional Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Whitsunday Regional
- The typical guest profile for Airbnb in Whitsunday Regional consists of primarily domestic travelers (78%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 77.8% of guests.
- Key international markets include Australia (77.8%) and United States (7.3%).
- Top languages spoken are English (66.9%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Whitsunday Regional Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shute Harbour | 19 | $3,932 | $377.99 | 41% |
| Airlie Beach | 387 | $3,617 | $286.35 | 51% |
| Cannonvale | 71 | $2,398 | $199.16 | 52% |
| Mackay Regional | 44 | $1,874 | $147.34 | 52% |
| Mackay | 94 | $1,861 | $125.17 | 55% |
| Bowen | 17 | $1,761 | $149.83 | 43% |
| Seaforth | 11 | $1,675 | $122.83 | 52% |
| Ayr | 12 | $1,323 | $92.07 | 55% |