Townsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Townsville in 2025? Explore comprehensive Airbnb analytics for Townsville, Queensland, Australia to uncover income potential. This 2025 STR market report for Townsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 472 active listings.
Whether you're considering an Airbnb investment in Townsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Townsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Townsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Townsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Townsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Townsville is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Townsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,427 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,100 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,087, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Townsville
Townsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Townsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Townsville:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Townsville
Average Daily Rate (ADR) Airbnb Trends in Townsville (2025)
Effective short term rental pricing strategy in Townsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Townsville typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Townsville
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Airbnb Seasonality Analysis & Trends in Townsville (2025)
Peak Season (August, July, June)
- Revenue averages $3,355 per month
- Occupancy rates average 56.4%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,694 per month
- Occupancy maintains around 49.2%
- Daily rates hold near $180
Low Season (February, March, November)
- Revenue drops to average $2,008 per month
- Occupancy decreases to average 44.7%
- Daily rates adjust to average $174
Seasonality Insights for Townsville
- The Airbnb seasonality in Townsville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Townsville's highest earning potential, with monthly revenues capable of climbing to $3,547, occupancy reaching a high of 63.6%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,860, occupancy could drop to 41.1%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Townsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Townsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Townsville (2025)
Exploring the top neighborhoods for short-term rentals in Townsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Ward | A vibrant seaside suburb known for its lovely beaches and proximity to the Strand waterfront promenade. Ideal for beach lovers and families looking for a relaxing getaway. | The Strand, Castle Hill, Jezzine Barracks, Queens Gardens, Magnetic Island Ferry Terminal |
| South Townsville | An emerging area close to the city center and the marina. Perfect for those who want to experience the local cafe culture and waterfront activities. | Townsville Marina, Reef HQ Aquarium, Jezzine Barracks, The Palmetum, Horseshoe Bay |
| Castletown | Popular shopping hub with a mix of residential and commercial spots. Great for attracting guests who enjoy convenience and accessibility to amenities. | Castletown Shopping World, Townsville Golf Club, Kinross Park, Cinema Complex |
| West End | Known for its historical homes and vibrant community atmosphere. Attracts guests interested in culture and local experiences. | North Queensland Cowboys, Heritage listed sites, Local markets and cafes, Cultural festivals |
| Mysterton | Quiet, family-friendly neighborhood close to parks and schools. Appeals to guests looking for a peaceful stay with easy access to the city. | Anderson Park, Townsville Showgrounds, Local sports facilities, Woodland Park |
| Pallarenda | A coastal suburb offering a mix of natural beauty and recreational activities. Popular for windsurfing and beach access, ideal for outdoor enthusiasts. | Pallarenda Beach, Cape Pallarenda Conservation Park, Boardwalk and cycle paths, Kiteboarding spots |
| Townsville City | The central business district, perfect for urban travelers looking for convenience to dining, shopping, and nightlife. | Flinders Street, Townsville Cultural Centre, Gardens in the City, City Lane |
| Rowes Bay | Scenic bay area known for its beautiful beaches and parklands. Great for families and visitors who enjoy outdoor activities and marine life. | Rowes Bay Beach, Botanic Gardens, Kissing Point Fort, Fishing spots |
Understanding Airbnb License Requirements & STR Laws in Townsville (2025)
While Townsville, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Townsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Townsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Townsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Strand Residences@the beach by Sublime Experiences
Entire Place • 6 bedrooms
Luxe Allawah-One of Townsville's finest residences
Entire Place • 5 bedrooms
The Grand Queenslander On Turner
Entire Place • 5 bedrooms
Lakeside - spacious/pool/close to city and Strand
Entire Place • 4 bedrooms
Magic Modern Mundingburra Classic Queenslander
Entire Place • 6 bedrooms
Eeast on Picnic
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Townsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Townsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Will | 40 | $1,396,811 | 360 | 4.13/5.0 |
| Brandi | 46 | $1,299,759 | 598 | 3.52/5.0 |
| Louise | 12 | $741,220 | 424 | 4.95/5.0 |
| Lighthouse | 6 | $232,122 | 47 | 3.87/5.0 |
| Emma | 4 | $219,587 | 236 | 4.96/5.0 |
| Stephen | 6 | $177,261 | 55 | 3.18/5.0 |
| Mario | 8 | $155,634 | 552 | 4.68/5.0 |
| Jess Forrest | 3 | $146,556 | 192 | 4.97/5.0 |
| Murray | 2 | $126,614 | 47 | 5.00/5.0 |
| Nardia | 2 | $126,248 | 125 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Townsville.
Dive Deeper: Advanced Townsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Townsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTownsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Townsville
- The Townsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 472 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Townsville, Apartment/Condo properties are the most common (45.3%), reflecting the local real estate landscape.
- Houses represent a significant 37.5% portion, catering likely to families or larger groups.
- The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Townsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Townsville
- The dominant room capacity in Townsville is 2 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.3% of the active Airbnb listings in Townsville, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Townsville.
Townsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Townsville
- The most common guest capacity trend in Townsville vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Townsville STR market, accounting for 44.9% of listings.
- 30.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Townsville.
- On average, properties in Townsville are equipped to host 4.1 guests.
Townsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Townsville
- The most common availability pattern in Townsville falls within the 271-366 days range, representing 33.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Townsville (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Townsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
86 listings
19.2% of total
2 Nights
106 listings
23.7% of total
3 Nights
46 listings
10.3% of total
4-6 Nights
46 listings
10.3% of total
7-29 Nights
19 listings
4.3% of total
30+ Nights
144 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Townsville is 30+ Nights, adopted by 32.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Townsville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.2% of Townsville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Townsville.
Townsville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
1.4% of total
Super Strict 30 Days
43 listings
10.2% of total
Flexible
89 listings
21.1% of total
Moderate
107 listings
25.4% of total
Firm
88 listings
20.9% of total
Strict
89 listings
21.1% of total
Cancellation Policy Insights for Townsville
- The prevailing Airbnb cancellation policy trend in Townsville is Moderate, used by 25.4% of listings.
- There's a relatively balanced mix between guest-friendly (46.5%) and stricter (42.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 25.4% market standard in Townsville.
- Regularly review your cancellation policy against competitors and market demand shifts in Townsville.
Townsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Townsville
- The overall average booking lead time for vacation rentals in Townsville is 50 days.
- Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Townsville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Townsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Townsville (2025)
Amenity Prevalence
Amenity Insights for Townsville
- Essential amenities in Townsville that guests expect include: Smoke alarm, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Townsville: Smoke alarm, Air conditioning, TV.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, TV.
- Consider adding popular differentiators like Washer or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Townsville to stay competitive.
Townsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Townsville
- The typical guest profile for Airbnb in Townsville consists of primarily domestic travelers (82%), often arriving from nearby Queensland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 81.6% of guests.
- Key international markets include Australia (81.6%) and United Kingdom (3.8%).
- Top languages spoken are English (70.2%) followed by German (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Queensland and Brisbane.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Townsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cardwell | 16 | $2,084 | $245.41 | 37% |
| Townsville City | 324 | $1,866 | $217.07 | 39% |
| Ayr | 12 | $1,323 | $92.07 | 55% |
| Forrest Beach | 11 | $1,250 | $148.48 | 33% |