Sunshine Coast Regional Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Sunshine Coast Regional in 2025? Explore comprehensive Airbnb analytics for Sunshine Coast Regional, Queensland, Australia to uncover income potential. This 2025 STR market report for Sunshine Coast Regional, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,453 active listings.
Whether you're considering an Airbnb investment in Sunshine Coast Regional, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunshine Coast Regional Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunshine Coast Regional Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunshine Coast Regional (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunshine Coast Regional is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunshine Coast Regional is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunshine Coast Regional across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,517+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,738 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,560, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunshine Coast Regional
Sunshine Coast Regional Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunshine Coast Regional STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunshine Coast Regional:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunshine Coast Regional
Average Daily Rate (ADR) Airbnb Trends in Sunshine Coast Regional (2025)
Effective short term rental pricing strategy in Sunshine Coast Regional involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunshine Coast Regional typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $310 or more.
- Typical properties (Median) charge around $197 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Sunshine Coast Regional
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Airbnb Seasonality Analysis & Trends in Sunshine Coast Regional (2025)
Peak Season (December, January, April)
- Revenue averages $4,711 per month
- Occupancy rates average 54.0%
- Daily rates average $272
Shoulder Season
- Revenue averages $3,660 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $244
Low Season (February, March, August)
- Revenue drops to average $2,796 per month
- Occupancy decreases to average 44.2%
- Daily rates adjust to average $241
Seasonality Insights for Sunshine Coast Regional
- The Airbnb seasonality in Sunshine Coast Regional shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunshine Coast Regional's highest earning potential, with monthly revenues capable of climbing to $5,144, occupancy reaching a high of 56.1%, and ADRs peaking at $288.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,420, occupancy could drop to 37.9%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunshine Coast Regional.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunshine Coast Regional seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunshine Coast Regional (2025)
Exploring the top neighborhoods for short-term rentals in Sunshine Coast Regional? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Noosa Heads | Famous for its stunning beaches, national parks, and vibrant atmosphere. A top destination for holidaymakers seeking relaxation and adventure in a beautiful coastal setting. | Noosa National Park, Noosa Main Beach, Hastings Street, Eumundi Markets, Laguna Lookout, Noosa River |
| Mooloolaba | Known for its beautiful beaches and vibrant dining and shopping scene. Ideal for tourists looking for a mix of leisure and convenience. | Mooloolaba Beach, Underwater World, Cotton Tree Park, Mooloolaba Esplanade, The Wharf Mooloolaba, Tidal Pool |
| Caloundra | Popular for its diverse beaches and family-friendly atmosphere. Great for families and visitors looking for a quieter coastal experience. | Kings Beach, Bulcock Street, Caloundra Coastal Walk, Shelly Beach, Golden Beach, Happy Valley |
| Maroochydore | The business and commercial heart of the Sunshine Coast, with a central beach and trendy cafes. Suitable for business travelers and fun-seeking tourists alike. | Maroochydore Beach, Sunshine Plaza, Cotton Tree Park, Maroochy River, Big Pineapple, Sippy Downs |
| Coolum Beach | A laid-back beach town offering a more relaxed atmosphere. Attracts families and surfers looking for a peaceful getaway. | Coolum Beach, Coolum National Park, Mount Coolum, Stumers Creek, Lions Park, Coolum Surf Club |
| Twin Waters | A serene location known for its beautiful waterways and golf courses. Great for families and leisure seekers who enjoy nature and outdoor activities. | Twin Waters Golf Club, Maroochy River, Mudjimba Beach, Twin Waters Beach, Eclipse Drive |
| Kawana Waters | A family-friendly area with beautiful beaches and a range of recreational activities. Ideal for families and visitors looking for a suburban feel. | Kawana Beach, Point Cartwright, Kawana Shoppingworld, La Balsa Park, Wurtulla Beach, Buddina Beach |
| Buderim | A scenic hillside suburb offering beautiful views and a relaxed atmosphere. Attracts visitors looking for a blend of nature and accessibility to the coast. | Buderim Forest Park, Bougainvillea Park, The Ginger Factory, Buderim Bowls Club, Mooloolah River |
Understanding Airbnb License Requirements & STR Laws in Sunshine Coast Regional (2025)
While Sunshine Coast Regional, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunshine Coast Regional to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Sunshine Coast Regional (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunshine Coast Regionalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ninderry Manor- Magical Sunshine Coast Escape
Entire Place • 8 bedrooms
Montville Resort Style Holiday Retreat with pool
Entire Place • 6 bedrooms
The Old Sugar Mill, Sunshine Coast. Sleeps 23
Entire Place • 9 bedrooms
Mountain Home with Ocean Views
Entire Place • 7 bedrooms
The Villa's Entire Complex 4 x Villas
Entire Place • 8 bedrooms
Absolute Beachfront Luxury Apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunshine Coast Regional (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunshine Coast Regional based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melanie And Verena | 116 | $7,567,259 | 4474 | 4.84/5.0 |
| Belle Property Escapes | 82 | $4,431,760 | 698 | 3.60/5.0 |
| G1 Holidays | 60 | $3,136,415 | 1020 | 4.30/5.0 |
| Holiday | 64 | $2,748,755 | 838 | 4.05/5.0 |
| Host Your Home | 38 | $2,457,830 | 1328 | 4.36/5.0 |
| Sunny Bnb | 50 | $2,357,365 | 3859 | 4.60/5.0 |
| Michelle | 36 | $1,737,506 | 1322 | 4.58/5.0 |
| Eric | 67 | $1,525,361 | 476 | 3.80/5.0 |
| Accom Caloundra | 87 | $1,443,660 | 445 | 2.89/5.0 |
| Prestige Holiday Homes | 20 | $1,296,985 | 425 | 3.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunshine Coast Regional.
Dive Deeper: Advanced Sunshine Coast Regional STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunshine Coast Regional. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunshine Coast Regional Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunshine Coast Regional
- The Sunshine Coast Regional Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 3,453 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunshine Coast Regional, House properties are the most common (43.4%), reflecting the local real estate landscape.
- Houses represent a significant 43.4% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 5.0%) offer potential for unique stay experiences.
Sunshine Coast Regional Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunshine Coast Regional
- The dominant room capacity in Sunshine Coast Regional is 2 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.6% of the active Airbnb listings in Sunshine Coast Regional, indicating a high concentration in these sizes.
- A significant 39.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunshine Coast Regional.
Sunshine Coast Regional Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunshine Coast Regional
- The most common guest capacity trend in Sunshine Coast Regional vacation rentals is listings accommodating 4 guests (26%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sunshine Coast Regional STR market, accounting for 45.3% of listings.
- 40.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunshine Coast Regional.
- On average, properties in Sunshine Coast Regional are equipped to host 4.6 guests.
Sunshine Coast Regional Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunshine Coast Regional
- The most common availability pattern in Sunshine Coast Regional falls within the 271-366 days range, representing 30.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sunshine Coast Regional (29.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunshine Coast Regional Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
434 listings
13.5% of total
2 Nights
966 listings
29.9% of total
3 Nights
400 listings
12.4% of total
4-6 Nights
300 listings
9.3% of total
7-29 Nights
72 listings
2.2% of total
30+ Nights
1054 listings
32.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sunshine Coast Regional is 30+ Nights, adopted by 32.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.7%) caters to monthly stays (30+ nights) in Sunshine Coast Regional, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.7% of Sunshine Coast Regional hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunshine Coast Regional.
Sunshine Coast Regional Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
61 listings
2% of total
Super Strict 30 Days
365 listings
12.1% of total
Flexible
433 listings
14.3% of total
Moderate
807 listings
26.6% of total
Firm
749 listings
24.7% of total
Strict
614 listings
20.3% of total
Cancellation Policy Insights for Sunshine Coast Regional
- The prevailing Airbnb cancellation policy trend in Sunshine Coast Regional is Moderate, used by 26.6% of listings.
- There's a relatively balanced mix between guest-friendly (40.9%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 26.6% market standard in Sunshine Coast Regional.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunshine Coast Regional.
Sunshine Coast Regional STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunshine Coast Regional
- The overall average booking lead time for vacation rentals in Sunshine Coast Regional is 57 days.
- Guests book furthest in advance for stays during December (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Sunshine Coast Regional.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Sunshine Coast Regional averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunshine Coast Regional (2025)
Amenity Prevalence
Amenity Insights for Sunshine Coast Regional
- Essential amenities in Sunshine Coast Regional that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunshine Coast Regional: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunshine Coast Regional to stay competitive.
Sunshine Coast Regional Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunshine Coast Regional
- The typical guest profile for Airbnb in Sunshine Coast Regional consists of primarily domestic travelers (87%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.0% of guests.
- Key international markets include Australia (87%) and New Zealand (3.5%).
- Top languages spoken are English (73.3%) followed by Spanish (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunshine Coast Regional Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 17 | $5,430 | $517.24 | 47% |
| Noosa Heads | 1,002 | $4,142 | $382.10 | 48% |
| Kingfisher Bay | 29 | $4,002 | $342.74 | 42% |
| Happy Valley | 10 | $3,770 | $222.76 | 57% |
| Sunrise Beach | 110 | $3,666 | $357.47 | 48% |
| Sunshine Beach | 289 | $3,550 | $402.94 | 42% |
| Marcus Beach | 22 | $3,309 | $439.85 | 45% |
| Scenic Rim Regional | 284 | $3,224 | $243.05 | 46% |
| Eurong | 24 | $3,111 | $222.15 | 54% |
| Somerset Regional | 54 | $2,748 | $217.48 | 43% |