Sunshine Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Sunshine Beach in 2025? Explore comprehensive Airbnb analytics for Sunshine Beach, Queensland, Australia to uncover income potential. This 2025 STR market report for Sunshine Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 289 active listings.
Whether you're considering an Airbnb investment in Sunshine Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunshine Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunshine Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunshine Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunshine Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunshine Beach is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunshine Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,875+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,466 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,879 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,086, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunshine Beach
Sunshine Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunshine Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunshine Beach:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunshine Beach
Average Daily Rate (ADR) Airbnb Trends in Sunshine Beach (2025)
Effective short term rental pricing strategy in Sunshine Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunshine Beach typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $715+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $466 or more.
- Typical properties (Median) charge around $310 per night.
- Entry-level properties (Bottom 25%) earn around $224 per night.
Average Daily Rate (ADR) Trend by Month in Sunshine Beach
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Airbnb Seasonality Analysis & Trends in Sunshine Beach (2025)
Peak Season (December, January, October)
- Revenue averages $6,479 per month
- Occupancy rates average 50.0%
- Daily rates average $457
Shoulder Season
- Revenue averages $4,906 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $393
Low Season (February, March, June)
- Revenue drops to average $3,595 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $377
Seasonality Insights for Sunshine Beach
- The Airbnb seasonality in Sunshine Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunshine Beach's highest earning potential, with monthly revenues capable of climbing to $7,245, occupancy reaching a high of 51.9%, and ADRs peaking at $486.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,047, occupancy could drop to 32.1%, and ADRs may adjust down to $369.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunshine Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunshine Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunshine Beach (2025)
Exploring the top neighborhoods for short-term rentals in Sunshine Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Noosa National Park | A stunning coastal park known for its picturesque walking trails, stunning views, and wildlife. Ideal for nature lovers and outdoor enthusiasts looking to explore. | Hastings Street, Noosa Main Beach, Tea Tree Bay, Noosa Heads Surf Club, Robert's bird sanctuary |
| Sunshine Beach Village | A relaxed coastal village vibe with cafés, restaurants, and the beautiful Sunshine Beach. Fantastic for families and beach lovers wanting a tranquil experience. | Sunshine Beach Market, Sunshine Beach Surf Life Saving Club, Moorea Park, Sunshine Beach, Local Deli |
| Coolum Beach | A laid-back beach town with family-friendly activities, attracting surfers and beachgoers. Offers a more relaxed atmosphere compared to nearby Noosa. | Coolum Beach, Mount Coolum, Yaroomba Beach, Coolum Surfing School, Coolum Esplanade |
| Peregian Beach | A quaint beachside village with beautiful beaches and a friendly feel. Perfect for visitors looking for relaxation and local charm. | Peregian Beach, Peregian Beach Village, Peregian Springs, Local Markets, North Shore |
| Tewantin | A charming riverside town near Noosa, ideal for those looking for a peaceful retreat with proximity to the Noosa River and National Park. | Noosa Marina, Tewantin National Park, Tewantin Village, Noosa Eco Tours, Noosa River |
| Marcus Beach | A hidden gem with a quiet beach atmosphere, perfect for those wanting to escape the crowds yet be close to attractions. | Marcus Beach, Pine Forest, Local cafes, Marcus Beach Surf Club, Nature trails |
| Buddina | A suburban beach community, offering a family-friendly environment with smooth beaches and access to the Mooloolah River. | Buddina Beach, Mooloolah River, La Balsa Park, Local shops, Kawana Shopping World |
| Mooloolaba | A vibrant coastal town known for its beautiful beach, stunning ocean views, and a popular esplanade filled with restaurants and shops. Great for tourists seeking convenience and activity. | Mooloolaba Beach, Underwater World, The Esplanade, Mooloolaba Wharf, Sunreef |
Understanding Airbnb License Requirements & STR Laws in Sunshine Beach (2025)
While Sunshine Beach, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunshine Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Sunshine Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunshine Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6Br - Secluded Sunshine Bch | Heated Pool (32 deg)
Entire Place • 6 bedrooms
Villa Isabelle views - beach -pool
Entire Place • 5 bedrooms
Stunning House with Ocean Views of Sunshine Beach
Entire Place • 5 bedrooms
The Sea House - pool - ocean views - pets
Entire Place • 4 bedrooms
Absolute Beachfront Home in Private Estate
Entire Place • 4 bedrooms
‘Villa Ohana Pono’ Luxurious Home in Sunshine
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunshine Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunshine Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sunshine Beach Real Estate | 55 | $1,910,000 | 853 | 4.35/5.0 |
| Host Angel Noosa Team | 16 | $1,123,893 | 670 | 4.90/5.0 |
| Noosa Beach Abodes | 14 | $957,383 | 292 | 4.14/5.0 |
| Holiday Homes@Noosa | 9 | $617,056 | 165 | 3.80/5.0 |
| Nathalie | 16 | $575,286 | 549 | 4.88/5.0 |
| Aspire Property Management | 25 | $547,184 | 246 | 4.35/5.0 |
| Niche Holidays Noosa | 10 | $416,791 | 87 | 2.72/5.0 |
| Paul | 1 | $336,156 | 6 | 5.00/5.0 |
| Sarah Tracy | 7 | $320,309 | 1861 | 4.75/5.0 |
| Host #170121852 | 15 | $309,513 | 5 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunshine Beach.
Dive Deeper: Advanced Sunshine Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunshine Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunshine Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunshine Beach
- The Sunshine Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 289 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunshine Beach, Apartment/Condo properties are the most common (53.6%), reflecting the local real estate landscape.
- Houses represent a significant 42.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Sunshine Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunshine Beach
- The dominant room capacity in Sunshine Beach is 3 bedrooms listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.0% of the active Airbnb listings in Sunshine Beach, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunshine Beach.
Sunshine Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunshine Beach
- The most common guest capacity trend in Sunshine Beach vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sunshine Beach STR market, accounting for 59.5% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunshine Beach.
- On average, properties in Sunshine Beach are equipped to host 5.5 guests.
Sunshine Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunshine Beach
- The most common availability pattern in Sunshine Beach falls within the 271-366 days range, representing 46% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sunshine Beach (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunshine Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
3.3% of total
2 Nights
16 listings
5.8% of total
3 Nights
55 listings
19.9% of total
4-6 Nights
138 listings
50% of total
7-29 Nights
5 listings
1.8% of total
30+ Nights
53 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sunshine Beach is 4-6 Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (9.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (19.2%) caters to monthly stays (30+ nights) in Sunshine Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 50% of Sunshine Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunshine Beach.
Sunshine Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
16 listings
6.4% of total
Super Strict 60 Days
35 listings
14% of total
Flexible
4 listings
1.6% of total
Moderate
20 listings
8% of total
Firm
85 listings
34% of total
Strict
90 listings
36% of total
Cancellation Policy Insights for Sunshine Beach
- The prevailing Airbnb cancellation policy trend in Sunshine Beach is Strict, used by 36% of listings.
- A majority (70.0%) of hosts in Sunshine Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36% market standard in Sunshine Beach.
- With 36% using Strict terms, this is a viable option in Sunshine Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunshine Beach.
Sunshine Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunshine Beach
- The overall average booking lead time for vacation rentals in Sunshine Beach is 83 days.
- Guests book furthest in advance for stays during November (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 61 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (97 days avg.) sees the longest lead times, while Summer (73 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Sunshine Beach.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Sunshine Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunshine Beach (2025)
Amenity Prevalence
Amenity Insights for Sunshine Beach
- Essential amenities in Sunshine Beach that guests expect include: TV, Wifi, Smoke alarm, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunshine Beach: TV, Wifi, Smoke alarm, Kitchen, Washer.
- Prioritize adding missing essentials: TV, Wifi, Smoke alarm, Kitchen, Washer.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunshine Beach to stay competitive.
Sunshine Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunshine Beach
- The typical guest profile for Airbnb in Sunshine Beach consists of primarily domestic travelers (76%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 76.3% of guests.
- Key international markets include Australia (76.3%) and United Kingdom (6.2%).
- Top languages spoken are English (66.9%) followed by German (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunshine Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 17 | $5,430 | $517.24 | 47% |
| Noosa Heads | 1,002 | $4,142 | $382.10 | 48% |
| Kingfisher Bay | 29 | $4,002 | $342.74 | 42% |
| Happy Valley | 10 | $3,770 | $222.76 | 57% |
| Sunrise Beach | 110 | $3,666 | $357.47 | 48% |
| Marcus Beach | 22 | $3,309 | $439.85 | 45% |
| Scenic Rim Regional | 284 | $3,224 | $243.05 | 46% |
| Eurong | 24 | $3,111 | $222.15 | 54% |
| Sunshine Coast Regional | 3,453 | $2,894 | $243.73 | 48% |
| Somerset Regional | 54 | $2,748 | $217.48 | 43% |