Stanthorpe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Stanthorpe in 2025? Explore comprehensive Airbnb analytics for Stanthorpe, Queensland, Australia to uncover income potential. This 2025 STR market report for Stanthorpe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Stanthorpe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stanthorpe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stanthorpe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stanthorpe (2025)
Understanding the monthly revenue variations for Airbnb listings in Stanthorpe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stanthorpe is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stanthorpe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,439+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,029 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,639 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stanthorpe
Stanthorpe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stanthorpe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stanthorpe:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stanthorpe
Average Daily Rate (ADR) Airbnb Trends in Stanthorpe (2025)
Effective short term rental pricing strategy in Stanthorpe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stanthorpe typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Stanthorpe
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Airbnb Seasonality Analysis & Trends in Stanthorpe (2025)
Peak Season (June, July, May)
- Revenue averages $4,050 per month
- Occupancy rates average 55.3%
- Daily rates average $203
Shoulder Season
- Revenue averages $2,953 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $205
Low Season (January, February, March)
- Revenue drops to average $1,833 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $200
Seasonality Insights for Stanthorpe
- The Airbnb seasonality in Stanthorpe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stanthorpe's highest earning potential, with monthly revenues capable of climbing to $4,235, occupancy reaching a high of 64.1%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,322, occupancy could drop to 25.5%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stanthorpe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stanthorpe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stanthorpe (2025)
Exploring the top neighborhoods for short-term rentals in Stanthorpe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Granite Belt Wine Region | Known for its stunning vineyards and wineries, making it a popular destination for wine enthusiasts and tourists. Ideal for those seeking a scenic and relaxing getaway. | Ballandean Estate Wines, Girraween National Park, Stanthorpe's Apple and Grape Harvest Festival, Golden Grove Estate, Turtle Rock Wine |
| Stanthorpe Town Centre | The heart of Stanthorpe, featuring local shops, cafes, and amenities. Convenient for visitors who want to explore the local culture and attractions easily. | Stanthorpe Regional Art Gallery, Stanthorpe Heritage Museum, The Granite Belt Brewing Co., Local markets, Restaurants and cafes |
| Girraween National Park | A natural gem offering breathtaking scenery and hiking opportunities. Appeals to nature lovers and outdoor enthusiasts looking for adventure and tranquility. | Giant's Cave, The Pyramid, Hiking trails, Wildlife spotting, Stunning granite formations |
| Apple Tree Flat | Surrounded by lush orchards and picturesque countryside, it's perfect for families and couples looking for a peaceful retreat. Known for its fresh produce and rural charm. | Local fruit orchards, Scenic countryside views, Nature walks, Picnic spots |
| Severnlea | Famous for its delicious strawberries and other berries, this area attracts food lovers and families looking for farm experiences and seasonal fruit picking. | Berry farm experiences, Farmers markets, Stanthorpe's Strawberry Fields, Fresh produce shops |
| Thulimbah | A small town close to Stanthorpe, known for its picturesque landscapes and charming rural vibe. Great for those wanting a quiet stay with easy access to Stanthorpe's attractions. | Local wineries, Scenic drives, Enjoying farm life, Nature exploration |
| Wallangarra | A historic town on the border with New South Wales, offering a unique mix of cultural experiences and outdoor activities. Perfect for history buffs and adventure seekers. | Wallangarra Railway Station, Historic sites, Outdoor activities, Border crafting |
| Davidson's Cromwell Estate | A well-known winery with stunning views and a relaxing atmosphere. Ideal for guests looking for a luxurious wine experience with on-site accommodation. | Wine tasting experiences, Vineyard tours, Beautiful landscapes, Gourmet dining options |
Understanding Airbnb License Requirements & STR Laws in Stanthorpe (2025)
While Stanthorpe, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stanthorpe to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stanthorpe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stanthorpebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Ranch
Entire Place • 6 bedrooms
Rosa Rossa Cottage
Entire Place • 4 bedrooms
Addisons Stanthorpe with Hot Tub
Entire Place • 3 bedrooms
Savina Cottage
Entire Place • 3 bedrooms
Creek View Cottage
Entire Place • 3 bedrooms
Peach Tree Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stanthorpe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stanthorpe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Colby | 2 | $176,997 | 104 | 4.94/5.0 |
| Debbie | 2 | $99,710 | 190 | 4.92/5.0 |
| Paula | 4 | $85,954 | 33 | 5.00/5.0 |
| Granite Belt Property Manageme | 4 | $84,370 | 79 | 4.80/5.0 |
| Heidi | 1 | $81,053 | 36 | 4.97/5.0 |
| Damian And Paula | 2 | $75,736 | 170 | 4.94/5.0 |
| Simone | 1 | $67,830 | 53 | 4.96/5.0 |
| Tori | 1 | $67,061 | 10 | 5.00/5.0 |
| Amber | 1 | $62,283 | 49 | 4.96/5.0 |
| Marion | 2 | $61,753 | 9 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stanthorpe.
Dive Deeper: Advanced Stanthorpe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stanthorpe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStanthorpe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stanthorpe
- The Stanthorpe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stanthorpe, House properties are the most common (82.9%), reflecting the local real estate landscape.
- Houses represent a significant 82.9% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Stanthorpe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stanthorpe
- The dominant room capacity in Stanthorpe is 3 bedrooms listings, making up 48.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.2% of the active Airbnb listings in Stanthorpe, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stanthorpe.
Stanthorpe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stanthorpe
- The most common guest capacity trend in Stanthorpe vacation rentals is listings accommodating 6 guests (38.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Stanthorpe STR market, accounting for 55.7% of listings.
- 54.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stanthorpe.
- On average, properties in Stanthorpe are equipped to host 5.0 guests.
Stanthorpe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stanthorpe
- The most common availability pattern in Stanthorpe falls within the 181-270 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stanthorpe (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stanthorpe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
13.4% of total
2 Nights
46 listings
68.7% of total
4-6 Nights
1 listings
1.5% of total
30+ Nights
11 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Stanthorpe is 2 Nights, adopted by 68.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.1%) of the Stanthorpe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Stanthorpe, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 68.7% of Stanthorpe hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
- A 2-night minimum appears standard (68.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stanthorpe.
Stanthorpe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
27% of total
Moderate
19 listings
30.2% of total
Firm
10 listings
15.9% of total
Strict
17 listings
27% of total
Cancellation Policy Insights for Stanthorpe
- The prevailing Airbnb cancellation policy trend in Stanthorpe is Moderate, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.2% market standard in Stanthorpe.
- Regularly review your cancellation policy against competitors and market demand shifts in Stanthorpe.
Stanthorpe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stanthorpe
- The overall average booking lead time for vacation rentals in Stanthorpe is 48 days.
- Guests book furthest in advance for stays during April (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Stanthorpe.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Stanthorpe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stanthorpe (2025)
Amenity Prevalence
Amenity Insights for Stanthorpe
- Essential amenities in Stanthorpe that guests expect include: TV, Smoke alarm, Heating, Essentials, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stanthorpe: TV, Smoke alarm, Heating, Essentials, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Heating, Essentials, Free parking on premises, Hot water.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stanthorpe to stay competitive.
Stanthorpe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stanthorpe
- The typical guest profile for Airbnb in Stanthorpe consists of primarily domestic travelers (97%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 97.0% of guests.
- Key international markets include Australia (97%) and United Kingdom (0.9%).
- Top languages spoken are English (82%) followed by German (3.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stanthorpe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tenterfield Shire Council | 10 | $2,863 | $188.34 | 50% |
| Somerset Regional | 54 | $2,748 | $217.48 | 43% |
| Ballandean | 22 | $2,719 | $288.70 | 34% |
| Boonah | 14 | $2,635 | $155.84 | 54% |
| Warwick | 28 | $2,541 | $184.46 | 53% |
| Tenterfield | 42 | $2,382 | $194.65 | 40% |
| Southern Downs Regional | 91 | $2,288 | $229.21 | 40% |
| Lockyer Valley Regional | 20 | $2,208 | $148.83 | 55% |
| Toowoomba | 279 | $2,196 | $136.95 | 56% |
| Kooralbyn | 10 | $2,128 | $158.32 | 46% |