Southern Downs Regional Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Southern Downs Regional in 2025? Explore comprehensive Airbnb analytics for Southern Downs Regional, Queensland, Australia to uncover income potential. This 2025 STR market report for Southern Downs Regional, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Southern Downs Regional, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southern Downs Regional Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southern Downs Regional Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southern Downs Regional (2025)
Understanding the monthly revenue variations for Airbnb listings in Southern Downs Regional is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southern Downs Regional is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southern Downs Regional across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,665+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,866 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,161 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,198, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southern Downs Regional
Southern Downs Regional Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southern Downs Regional STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southern Downs Regional:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southern Downs Regional
Average Daily Rate (ADR) Airbnb Trends in Southern Downs Regional (2025)
Effective short term rental pricing strategy in Southern Downs Regional involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southern Downs Regional typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $399+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Southern Downs Regional
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Airbnb Seasonality Analysis & Trends in Southern Downs Regional (2025)
Peak Season (May, July, June)
- Revenue averages $3,731 per month
- Occupancy rates average 49.1%
- Daily rates average $222
Shoulder Season
- Revenue averages $2,872 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $220
Low Season (January, February, March)
- Revenue drops to average $1,946 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $211
Seasonality Insights for Southern Downs Regional
- The Airbnb seasonality in Southern Downs Regional shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southern Downs Regional's highest earning potential, with monthly revenues capable of climbing to $3,930, occupancy reaching a high of 54.3%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,487, occupancy could drop to 28.6%, and ADRs may adjust down to $208.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southern Downs Regional.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southern Downs Regional seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southern Downs Regional (2025)
Exploring the top neighborhoods for short-term rentals in Southern Downs Regional? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Warwick | As the largest town in the Southern Downs, Warwick offers a rich historical backdrop, beautiful parks, and proximity to the picturesque wine region. It's popular with families and tourists looking for a relaxing getaway. | Warwick Art Gallery, Leslie Park, The Main Range National Park, Cunningham's Gap, Historic Warwick Town |
| Stanthorpe | Known for its wine production and cool climate, Stanthorpe attracts wine lovers and nature enthusiasts. It's an ideal location for hosting guests during the autumn grape harvest season. | Stanthorpe Wine and Food Festival, Girraween National Park, Stanthorpe Heritage Museum, Sandy Creek Road Wineries, The Granite Belt |
| Killarney | A small, charming town surrounded by natural beauty, Killarney is perfect for those seeking peace and tranquility. It's close to waterfalls and scenic drives, appealing to nature lovers. | Queen Mary Falls, Killarney Glen, Cunninghams Gap, Killarney Historical Society, Beautiful picnic spots near the falls |
| Allora | A quiet town that's gaining popularity for its vintage charm and local produce. It's a great base for exploring the Southern Downs and hosts several historical events throughout the year. | Allora Heritage Centre, Allora Markets, Bunyain Mountains National Park, Local antique shops, Nearby agricultural tours |
| Goondiwindi | Located on the border with New South Wales, this lively town is known for its river activities and historical significance, attracting visitors looking for adventure and exploration. | Goondiwindi Botanic Gardens, The Macintyre River, Goondiwindi Golf Club, Gunsynd the Goondiwindi Grey statue, Local rodeos and festivals |
| Yangan | A picturesque village known for its rural charm and close-knit community. Yangan offers a peaceful retreat with easy access to larger towns, appealing to travelers wanting a quiet getaway. | Yangan Cemetery, Rural farming experiences, Scenic walking trails, Community events, Nearby family-friendly farms |
| Inglewood | This small town offers a unique rural experience with a focus on agriculture and local produce. It’s a laid-back destination for travelers wanting to experience the rural lifestyle. | Inglewood Community Market, Local historical sites, Farm experiences, Scenic drives, Nearby nature reserves |
| Pratten | A quaint little town that offers an authentic rural experience. Pratten is perfect for visitors seeking tranquility away from the hustle and bustle, amidst fertile farmlands. | Pratten Hall, Local agricultural shows, Peaceful countryside walks, Cultural heritage sites, Nearby wineries |
Understanding Airbnb License Requirements & STR Laws in Southern Downs Regional (2025)
While Southern Downs Regional, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southern Downs Regional to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southern Downs Regional (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southern Downs Regionalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Enjoy this large rural property, yours exclusively
Entire Place • 5 bedrooms
Balmurray House
Entire Place • 5 bedrooms
Winnow's Rise - Hidden Off-Grid Haven for Couples
Entire Place • 2 bedrooms
Secluded mountain escape with panoramic views
Entire Place • 4 bedrooms
Braeside Homestead
Entire Place • 5 bedrooms
Granite Estate Luxury Country Home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southern Downs Regional (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southern Downs Regional based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #124774365 | 3 | $154,859 | 0 | 0.00/5.0 |
| Bron | 1 | $123,141 | 47 | 4.98/5.0 |
| Liz | 1 | $88,033 | 10 | 4.80/5.0 |
| Glenys | 3 | $84,547 | 119 | 3.31/5.0 |
| Ben And Jane | 1 | $83,713 | 129 | 5.00/5.0 |
| Stevens | 1 | $75,524 | 87 | 4.99/5.0 |
| Michelle | 2 | $66,209 | 44 | 4.95/5.0 |
| Host #8043423 | 3 | $60,743 | 59 | 5.00/5.0 |
| Linda & Gary | 1 | $57,471 | 205 | 4.99/5.0 |
| Chuda | 2 | $54,366 | 11 | 2.39/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southern Downs Regional.
Dive Deeper: Advanced Southern Downs Regional STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southern Downs Regional. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthern Downs Regional Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southern Downs Regional
- The Southern Downs Regional Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southern Downs Regional, House properties are the most common (64.8%), reflecting the local real estate landscape.
- Houses represent a significant 64.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo (combined 6.6%) offer potential for unique stay experiences.
Southern Downs Regional Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southern Downs Regional
- The dominant room capacity in Southern Downs Regional is 1 bedroom listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.7% of the active Airbnb listings in Southern Downs Regional, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southern Downs Regional.
Southern Downs Regional Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southern Downs Regional
- The most common guest capacity trend in Southern Downs Regional vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Southern Downs Regional STR market, accounting for 52.8% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southern Downs Regional.
- On average, properties in Southern Downs Regional are equipped to host 4.5 guests.
Southern Downs Regional Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southern Downs Regional
- The most common availability pattern in Southern Downs Regional falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southern Downs Regional (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southern Downs Regional Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
18.8% of total
2 Nights
59 listings
73.8% of total
3 Nights
2 listings
2.5% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
3 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Southern Downs Regional is 2 Nights, adopted by 73.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Southern Downs Regional Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 73.8% of Southern Downs Regional hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (73.8%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southern Downs Regional.
Southern Downs Regional Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
39.4% of total
Moderate
17 listings
23.9% of total
Firm
15 listings
21.1% of total
Strict
11 listings
15.5% of total
Cancellation Policy Insights for Southern Downs Regional
- The prevailing Airbnb cancellation policy trend in Southern Downs Regional is Flexible, used by 39.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (36.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.4% market standard in Southern Downs Regional.
- Regularly review your cancellation policy against competitors and market demand shifts in Southern Downs Regional.
Southern Downs Regional STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southern Downs Regional
- The overall average booking lead time for vacation rentals in Southern Downs Regional is 49 days.
- Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Southern Downs Regional.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Southern Downs Regional averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southern Downs Regional (2025)
Amenity Prevalence
Amenity Insights for Southern Downs Regional
- Essential amenities in Southern Downs Regional that guests expect include: Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southern Downs Regional: Smoke alarm, Essentials.
- Prioritize adding missing essentials: Smoke alarm, Essentials.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southern Downs Regional to stay competitive.
Southern Downs Regional Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southern Downs Regional
- The typical guest profile for Airbnb in Southern Downs Regional consists of primarily domestic travelers (97%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Australia (97.2%) and United Kingdom (0.5%).
- Top languages spoken are English (75.9%) followed by French (4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southern Downs Regional Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tenterfield Shire Council | 10 | $2,863 | $188.34 | 50% |
| Somerset Regional | 54 | $2,748 | $217.48 | 43% |
| Ballandean | 22 | $2,719 | $288.70 | 34% |
| Boonah | 14 | $2,635 | $155.84 | 54% |
| Stanthorpe | 70 | $2,575 | $206.86 | 43% |
| Warwick | 28 | $2,541 | $184.46 | 53% |
| Tenterfield | 42 | $2,382 | $194.65 | 40% |
| Lockyer Valley Regional | 20 | $2,208 | $148.83 | 55% |
| Toowoomba | 279 | $2,196 | $136.95 | 56% |
| Kooralbyn | 10 | $2,128 | $158.32 | 46% |