Somerset Regional Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Somerset Regional in 2025? Explore comprehensive Airbnb analytics for Somerset Regional, Queensland, Australia to uncover income potential. This 2025 STR market report for Somerset Regional, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Somerset Regional, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerset Regional Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerset Regional Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerset Regional (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerset Regional is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerset Regional is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerset Regional across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,430+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,180 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,646 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,319, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerset Regional
Somerset Regional Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerset Regional STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerset Regional:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerset Regional
Average Daily Rate (ADR) Airbnb Trends in Somerset Regional (2025)
Effective short term rental pricing strategy in Somerset Regional involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerset Regional typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $361+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Somerset Regional
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Airbnb Seasonality Analysis & Trends in Somerset Regional (2025)
Peak Season (December, April, May)
- Revenue averages $3,933 per month
- Occupancy rates average 47.5%
- Daily rates average $214
Shoulder Season
- Revenue averages $3,360 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $201
Low Season (February, March, November)
- Revenue drops to average $2,290 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $237
Seasonality Insights for Somerset Regional
- The Airbnb seasonality in Somerset Regional shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerset Regional's highest earning potential, with monthly revenues capable of climbing to $4,013, occupancy reaching a high of 49.9%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,825, occupancy could drop to 28.8%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerset Regional.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerset Regional seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerset Regional (2025)
Exploring the top neighborhoods for short-term rentals in Somerset Regional? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Byron Bay | A popular seaside town known for its beautiful beaches, relaxed atmosphere, and vibrant arts scene. Ideal for tourists looking for a laid-back coastal retreat with activities like surfing, yoga, and scenic walks. | Cape Byron Lighthouse, Main Beach, Byron Bay Markets, The Farm Byron Bay, Tallows Beach, Wategos Beach |
| Gold Coast | World-famous for its stunning beaches, theme parks, and nightlife, the Gold Coast attracts millions of visitors each year. An ideal location for those seeking entertainment and leisure activities. | Surfers Paradise, Sea World, Warner Bros. Movie World, Dreamworld, Burleigh Heads National Park, Gold Coast Hinterland |
| Noosa Heads | Known for its stunning beaches and national parks, Noosa is a popular destination for eco-tourism and luxury retreats. Perfect for travelers looking for natural beauty and outdoor activities. | Noosa National Park, Hastings Street, Noosa Main Beach, Laguna Lookout, Eumundi Markets, The Noosa River |
| Maleny | A picturesque town in the Sunshine Coast hinterland, known for its stunning landscapes and local produce. A great spot for tourists seeking a peaceful rural escape with a touch of elegance. | Mary Cairncross Scenic Reserve, Maleny Botanic Gardens, Maleny Dairies, Gardners Falls, Maleny Cheese |
| Montville | A charming hinterland village known for its stunning views and arts and crafts. Ideal for those looking for a romantic getaway or a serene escape in a beautiful setting. | Montville Village, Kondalilla Falls National Park, Secrets on the Lake, The Chocolate Country, Montville Art Gallery |
| Lighthouse Beach | A beautiful beach area offering a tranquil environment and scenic landscapes, perfect for those looking to escape the hustle and bustle and enjoy nature. | Lighthouse Beach, Dolphin Marine Conservation Park, Shelly Beach, Tacking Point Lighthouse |
| Port Douglas | A gateway to the Great Barrier Reef, known for its luxury resorts and stunning beaches. A prime location for tourists interested in marine activities and relaxation. | Four Mile Beach, Daintree Rainforest, Mossman Gorge, Great Barrier Reef Cruises |
| Airlie Beach | A vibrant resort town known for its proximity to the Whitsunday Islands. Perfect for tourists looking to experience the beauty of the islands and enjoy water activities. | Whitsunday Islands, Coral Sea Marina, Airlie Beach Lagoon, Whitehaven Beach, Bicentennial Walkway |
Understanding Airbnb License Requirements & STR Laws in Somerset Regional (2025)
While Somerset Regional, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerset Regional to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Somerset Regional (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somerset Regionalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Train on Farm + Irish Pub ... Sleeps 18 !!
Entire Place • 3 bedrooms
Whistle House Somerset Dam
Entire Place • 4 bedrooms
Lakeview
Entire Place • 4 bedrooms
Somerset Lakehouse
Entire Place • 4 bedrooms
Somertime Cottage
Entire Place • 4 bedrooms
Somerset Dreams| Sleeps 10 | Dam Views| Free Wi-Fi
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerset Regional (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerset Regional based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Somerset Dreams | 2 | $113,889 | 68 | 4.88/5.0 |
| Paul | 1 | $106,418 | 294 | 4.97/5.0 |
| Wendy | 1 | $103,995 | 18 | 4.83/5.0 |
| Aretha | 5 | $103,646 | 177 | 3.98/5.0 |
| Lee-Anne | 1 | $82,829 | 62 | 4.98/5.0 |
| Kristie | 1 | $72,207 | 26 | 5.00/5.0 |
| Lachlan | 1 | $71,904 | 10 | 5.00/5.0 |
| Host #67409094 | 1 | $65,516 | 0 | 0.00/5.0 |
| Trace | 1 | $58,948 | 20 | 5.00/5.0 |
| Carolyn | 1 | $57,126 | 103 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerset Regional.
Dive Deeper: Advanced Somerset Regional STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerset Regional. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerset Regional Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerset Regional
- The Somerset Regional Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerset Regional, House properties are the most common (68.5%), reflecting the local real estate landscape.
- Houses represent a significant 68.5% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays, apartment/condo (combined 9.3%) offer potential for unique stay experiences.
Somerset Regional Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerset Regional
- The dominant room capacity in Somerset Regional is 4 bedrooms listings, making up 24.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 48.2% of the active Airbnb listings in Somerset Regional, indicating a high concentration in these sizes.
- A significant 51.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerset Regional.
Somerset Regional Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerset Regional
- The most common guest capacity trend in Somerset Regional vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Somerset Regional STR market, accounting for 61.1% of listings.
- 63.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerset Regional.
- On average, properties in Somerset Regional are equipped to host 5.7 guests.
Somerset Regional Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerset Regional
- The most common availability pattern in Somerset Regional falls within the 91-180 days range, representing 35.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Somerset Regional (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerset Regional Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
26% of total
2 Nights
27 listings
54% of total
3 Nights
1 listings
2% of total
4-6 Nights
1 listings
2% of total
30+ Nights
8 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Somerset Regional is 2 Nights, adopted by 54% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Somerset Regional Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16%) caters to monthly stays (30+ nights) in Somerset Regional, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54% of Somerset Regional hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerset Regional.
Somerset Regional Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
22.4% of total
Moderate
16 listings
32.7% of total
Firm
13 listings
26.5% of total
Strict
9 listings
18.4% of total
Cancellation Policy Insights for Somerset Regional
- The prevailing Airbnb cancellation policy trend in Somerset Regional is Moderate, used by 32.7% of listings.
- There's a relatively balanced mix between guest-friendly (55.1%) and stricter (44.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.7% market standard in Somerset Regional.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerset Regional.
Somerset Regional STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerset Regional
- The overall average booking lead time for vacation rentals in Somerset Regional is 57 days.
- Guests book furthest in advance for stays during March (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (61 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Somerset Regional.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Somerset Regional averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerset Regional (2025)
Amenity Prevalence
Amenity Insights for Somerset Regional
- Essential amenities in Somerset Regional that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerset Regional: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerset Regional to stay competitive.
Somerset Regional Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerset Regional
- The typical guest profile for Airbnb in Somerset Regional consists of primarily domestic travelers (97%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 97.0% of guests.
- Key international markets include Australia (97%) and New Zealand (0.8%).
- Top languages spoken are English (74.8%) followed by French (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerset Regional Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 17 | $5,430 | $517.24 | 47% |
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Noosa Heads | 1,002 | $4,142 | $382.10 | 48% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Sunrise Beach | 110 | $3,666 | $357.47 | 48% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Sunshine Beach | 289 | $3,550 | $402.94 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |