Rockhampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Rockhampton in 2025? Explore comprehensive Airbnb analytics for Rockhampton, Queensland, Australia to uncover income potential. This 2025 STR market report for Rockhampton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 156 active listings.
Whether you're considering an Airbnb investment in Rockhampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockhampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockhampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockhampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockhampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockhampton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockhampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,500 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,174 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,076, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockhampton
Rockhampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockhampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockhampton:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockhampton
Average Daily Rate (ADR) Airbnb Trends in Rockhampton (2025)
Effective short term rental pricing strategy in Rockhampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockhampton typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $552+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Rockhampton
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Airbnb Seasonality Analysis & Trends in Rockhampton (2025)
Peak Season (May, April, June)
- Revenue averages $3,652 per month
- Occupancy rates average 52.6%
- Daily rates average $233
Shoulder Season
- Revenue averages $2,630 per month
- Occupancy maintains around 56.7%
- Daily rates hold near $235
Low Season (February, March, November)
- Revenue drops to average $2,123 per month
- Occupancy decreases to average 47.4%
- Daily rates adjust to average $231
Seasonality Insights for Rockhampton
- The Airbnb seasonality in Rockhampton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockhampton's highest earning potential, with monthly revenues capable of climbing to $4,206, occupancy reaching a high of 62.4%, and ADRs peaking at $244.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,966, occupancy could drop to 44.7%, and ADRs may adjust down to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockhampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockhampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockhampton (2025)
Exploring the top neighborhoods for short-term rentals in Rockhampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Rockhampton | A family-friendly area that provides access to shopping and schools. Popular for long-term stays with families and business travelers. | Rockhampton Botanic Gardens, Rockhampton Zoo, Angrove Park, Kershaw Gardens, Great Keppel Island |
| South Rockhampton | A vibrant area with plenty of dining and nightlife options. Ideal for tourists looking to explore local culture and entertainment. | Rockhampton Art Gallery, Riverfront Park, Rockhamptom Heritage Village, The Criterion Hotel, Rockhampton Cultural Centre |
| Gracemere | A growing suburb with plenty of parks and a close-knit community feel. Attractive for those looking for a quieter stay away from city bustle. | Gracemere Shoppingworld, Gracemere State School, Lions Park, Gracemere Community Centre |
| The Range | Known for its panoramic views and upscale homes, this area attracts visitors looking for luxury accommodations. | Botanic Gardens, Rockhampton Golf Club, The Range Shopping Centre, Mount Archer National Park |
| Park Avenue | A centrally located suburb that provides easy access to both the city and local attractions, appealing to tourists and business professionals. | Stockland Rockhampton, CQ University, Rockhampton Showgrounds, Central Park |
| West Rockhampton | This area features a mix of residential and commercial spaces, ideal for both short and long-term stays. | Rockhampton Heritage Village, Rockhampton Base Hospital, Shalom College |
| Mount Archer | A scenic suburb perfect for those looking for nature walks and breathtaking views. Popular for eco-friendly travelers. | Mount Archer Lookout, Nature trails, Picnic areas, Walking tracks |
| Berserker | A quiet suburb close to the city center, offering affordable options for budget-conscious travelers and longer-term stays. | Berserker State School, Berserker Park, local shops and cafes |
Understanding Airbnb License Requirements & STR Laws in Rockhampton (2025)
While Rockhampton, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockhampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rockhampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockhamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
10 Arthur Drive
Entire Place • 4 bedrooms
Large 5 bed home in central location
Entire Place • 5 bedrooms
Home Away From Home - Jessie Street Rockhampton
Entire Place • 4 bedrooms
The Premier - Luxury Smart Home
Entire Place • 3 bedrooms
Lamington Cottage
Entire Place • 4 bedrooms
Tree House on Mansfield -Sleeps 8
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockhampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockhampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 8 | $241,256 | 563 | 4.67/5.0 |
| Holidays By Design | 5 | $147,147 | 20 | 3.41/5.0 |
| Meg | 2 | $116,797 | 41 | 4.96/5.0 |
| Host #220874761 | 1 | $108,486 | 2 | 0.00/5.0 |
| Empire | 3 | $104,186 | 142 | 4.91/5.0 |
| Nick From Short Stay | 6 | $84,478 | 264 | 4.67/5.0 |
| Joanna | 1 | $82,630 | 3 | 5.00/5.0 |
| Kirsty | 1 | $76,754 | 6 | 5.00/5.0 |
| Leaha | 1 | $76,415 | 15 | 5.00/5.0 |
| Boyd | 3 | $75,844 | 95 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockhampton.
Dive Deeper: Advanced Rockhampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockhampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockhampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockhampton
- The Rockhampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.6% of the 156 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockhampton, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
Rockhampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockhampton
- The dominant room capacity in Rockhampton is 3 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 51.3% of the active Airbnb listings in Rockhampton, indicating a high concentration in these sizes.
- A significant 50.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockhampton.
Rockhampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockhampton
- The most common guest capacity trend in Rockhampton vacation rentals is listings accommodating 6 guests (20.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Rockhampton STR market, accounting for 39.1% of listings.
- 41.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockhampton.
- On average, properties in Rockhampton are equipped to host 4.4 guests.
Rockhampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockhampton
- The most common availability pattern in Rockhampton falls within the 271-366 days range, representing 34.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockhampton (28.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockhampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
37.7% of total
2 Nights
19 listings
14.6% of total
3 Nights
24 listings
18.5% of total
4-6 Nights
16 listings
12.3% of total
7-29 Nights
4 listings
3.1% of total
30+ Nights
18 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rockhampton is 1 Night, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Rockhampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.7% of Rockhampton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockhampton.
Rockhampton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.9% of total
Flexible
47 listings
43.1% of total
Moderate
29 listings
26.6% of total
Firm
17 listings
15.6% of total
Strict
15 listings
13.8% of total
Cancellation Policy Insights for Rockhampton
- The prevailing Airbnb cancellation policy trend in Rockhampton is Flexible, used by 43.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.7%) and stricter (29.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.1% market standard in Rockhampton.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockhampton.
Rockhampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockhampton
- The overall average booking lead time for vacation rentals in Rockhampton is 48 days.
- Guests book furthest in advance for stays during May (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Rockhampton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Rockhampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockhampton (2025)
Amenity Prevalence
Amenity Insights for Rockhampton
- Essential amenities in Rockhampton that guests expect include: TV, Smoke alarm, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockhampton: TV, Smoke alarm, Air conditioning, Wifi.
- Prioritize adding missing essentials: TV, Smoke alarm, Air conditioning, Wifi.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockhampton to stay competitive.
Rockhampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockhampton
- The typical guest profile for Airbnb in Rockhampton consists of primarily domestic travelers (84%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 83.5% of guests.
- Key international markets include Australia (83.5%) and United Kingdom (3%).
- Top languages spoken are English (66.9%) followed by German (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockhampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seventeen Seventy | 29 | $3,032 | $270.56 | 42% |
| Agnes Water | 175 | $2,335 | $220.70 | 41% |
| Yeppoon | 94 | $2,189 | $177.77 | 46% |
| Boyne Island | 12 | $2,046 | $178.99 | 43% |
| Tannum Sands | 10 | $1,936 | $98.18 | 62% |
| Gladstone Regional | 58 | $1,761 | $195.60 | 36% |
| Livingstone Shire | 236 | $1,747 | $161.64 | 40% |
| Gladstone | 47 | $1,573 | $145.17 | 41% |
| Mount Morgan | 14 | $223 | $46.95 | 24% |