Mission Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Mission Beach in 2025? Explore comprehensive Airbnb analytics for Mission Beach, Queensland, Australia to uncover income potential. This 2025 STR market report for Mission Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Mission Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mission Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mission Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mission Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Mission Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mission Beach is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mission Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,030+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,563 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,376 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,203, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mission Beach
Mission Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mission Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mission Beach:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mission Beach
Average Daily Rate (ADR) Airbnb Trends in Mission Beach (2025)
Effective short term rental pricing strategy in Mission Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mission Beach typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $456+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $219 per night.
- Entry-level properties (Bottom 25%) earn around $155 per night.
Average Daily Rate (ADR) Trend by Month in Mission Beach
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Airbnb Seasonality Analysis & Trends in Mission Beach (2025)
Peak Season (December, July, June)
- Revenue averages $4,177 per month
- Occupancy rates average 46.6%
- Daily rates average $254
Shoulder Season
- Revenue averages $3,551 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $252
Low Season (February, March, April)
- Revenue drops to average $2,115 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $257
Seasonality Insights for Mission Beach
- The Airbnb seasonality in Mission Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mission Beach's highest earning potential, with monthly revenues capable of climbing to $4,282, occupancy reaching a high of 53.4%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,620, occupancy could drop to 23.1%, and ADRs may adjust down to $243.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mission Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mission Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mission Beach (2025)
Exploring the top neighborhoods for short-term rentals in Mission Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mission Beach Village | The heart of Mission Beach, offering a laid-back and relaxed atmosphere. Ideal for tourists looking to enjoy the beach lifestyle with a variety of cafes and shops. | Mission Beach Market, Beach Activities, Dunk Island Ferry, Local Restaurants, Tully River, Mission Beach Skydiving |
| Wongaling Beach | A quieter area that appeals to families and those seeking a peaceful retreat. Great for long stays and provides access to the beautiful beaches and nature reserves. | Wongaling Beach, Wet Tropics World Heritage Area, Lacey Creek, Family-friendly parks, Nearby walking trails, Coral Sea |
| Bali Hai | A unique location that offers beachfront properties with stunning views, very popular among tourists seeking a tropical getaway. Great for hosting romantic getaways or family vacations. | Bali Hai Beach, Beachfront properties, Scenic views, Snorkeling spots, Local markets, Tropical gardens |
| Kurrimine Beach | A tranquil beach community known for its fishing and diving opportunities. Attracts visitors who are looking for adventure and relaxation in a less commercial setting. | Kurrimine Beach, Reef fishing, Small local shops, Scenic lookouts, Cairns Dive Centre, Nearby islands |
| Cairns Southern Beaches | A great area for those wanting to explore the southern beaches of Cairns while enjoying the laid-back vibe of Mission Beach. Offers a blend of beach and rainforest experiences. | Ellis Beach, Palm Cove, Great Barrier Reef tours, Forest walks, Local eateries, Water sports activities |
| Dunk Island | A small island located off Mission Beach known for its beautiful beaches and lush rainforests. Perfect for day trips or longer stays in luxurious accommodations. | Dunk Island Beaches, Walking trails, Resort amenities, Snorkeling and diving, Historic sites, Nature walks |
| Licuala State Forest | A lesser-known area that showcases the beauty of Queensland’s tropical rainforest. Offers ecotourism opportunities and is great for nature lovers and hikers. | Walking trails, Unique palm species, Birdwatching, Nature photography, Camping options, Scenic viewpoints |
| Cotton Tree | A delightful, family-oriented beach area known for its warm, shallow waters, perfect for swimming. Popular with families and ideal for those looking to spend a day at the beach. | Cotton Tree Park, Playgrounds, Local cafes, Beach volleyball, Nearby surf spots, Family-friendly atmosphere |
Understanding Airbnb License Requirements & STR Laws in Mission Beach (2025)
While Mission Beach, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mission Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mission Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mission Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LARGE beachfront home with amazing pool, 10 ppl
Entire Place • 4 bedrooms
Forever Endeavour
Entire Place • 5 bedrooms
Nikatara - Mission Beach - Using 3 bedroom option
Entire Place • 3 bedrooms
Ripples on the Beach - Beachfront Mission Beach
Entire Place • 3 bedrooms
Tropika - Absolute Beachfront
Entire Place • 3 bedrooms
The Beach House on Mission - absolute beachfront!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mission Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mission Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hilary Vicki Emma And Mel | 19 | $658,794 | 277 | 4.26/5.0 |
| Castaways Resort | 4 | $134,589 | 106 | 4.39/5.0 |
| Eve | 1 | $112,141 | 51 | 4.84/5.0 |
| Adam-Leigh | 1 | $105,469 | 10 | 5.00/5.0 |
| Ben | 6 | $89,557 | 95 | 4.82/5.0 |
| Tropical Holidays | 7 | $76,087 | 39 | 1.32/5.0 |
| Todd | 2 | $73,553 | 41 | 4.67/5.0 |
| Melanie | 1 | $65,179 | 11 | 5.00/5.0 |
| Jacqueline | 1 | $58,276 | 136 | 4.96/5.0 |
| Jeanette | 1 | $48,796 | 22 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mission Beach.
Dive Deeper: Advanced Mission Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mission Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMission Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mission Beach
- The Mission Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mission Beach, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Mission Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mission Beach
- The dominant room capacity in Mission Beach is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.3% of the active Airbnb listings in Mission Beach, indicating a high concentration in these sizes.
- A significant 41.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mission Beach.
Mission Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mission Beach
- The most common guest capacity trend in Mission Beach vacation rentals is listings accommodating 6 guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Mission Beach STR market, accounting for 53.3% of listings.
- 43.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mission Beach.
- On average, properties in Mission Beach are equipped to host 4.7 guests.
Mission Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mission Beach
- The most common availability pattern in Mission Beach falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mission Beach (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mission Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
8.6% of total
2 Nights
21 listings
36.2% of total
3 Nights
11 listings
19% of total
4-6 Nights
5 listings
8.6% of total
30+ Nights
16 listings
27.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mission Beach is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.6%) caters to monthly stays (30+ nights) in Mission Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of Mission Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.6% currently do.
- A 2-night minimum appears standard (36.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mission Beach.
Mission Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2% of total
Flexible
5 listings
10% of total
Moderate
15 listings
30% of total
Firm
8 listings
16% of total
Strict
21 listings
42% of total
Cancellation Policy Insights for Mission Beach
- The prevailing Airbnb cancellation policy trend in Mission Beach is Strict, used by 42% of listings.
- A majority (58.0%) of hosts in Mission Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42% market standard in Mission Beach.
- With 42% using Strict terms, this is a viable option in Mission Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mission Beach.
Mission Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mission Beach
- The overall average booking lead time for vacation rentals in Mission Beach is 80 days.
- Guests book furthest in advance for stays during July (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Spring (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Mission Beach.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Mission Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mission Beach (2025)
Amenity Prevalence
Amenity Insights for Mission Beach
- Essential amenities in Mission Beach that guests expect include: TV, Air conditioning, Hot water, Free parking on premises, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mission Beach: TV, Air conditioning, Hot water, Free parking on premises, Essentials, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Hot water, Free parking on premises, Essentials, Smoke alarm.
- Consider adding popular differentiators like Iron or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mission Beach to stay competitive.
Mission Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mission Beach
- The typical guest profile for Airbnb in Mission Beach consists of primarily domestic travelers (84%), often arriving from nearby Cairns, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 84.0% of guests.
- Key international markets include Australia (84%) and United Kingdom (4.7%).
- Top languages spoken are English (69.5%) followed by German (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cairns and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mission Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cairns Regional | 798 | $3,196 | $270.26 | 47% |
| Port Douglas | 628 | $3,131 | $326.85 | 42% |
| Douglas Shire | 156 | $2,839 | $285.24 | 43% |
| Tablelands Regional | 50 | $2,714 | $218.21 | 47% |
| Cairns | 929 | $2,484 | $164.58 | 57% |
| Yungaburra | 50 | $2,284 | $187.52 | 43% |
| Cardwell | 16 | $2,084 | $245.41 | 37% |
| South Mission Beach | 36 | $1,957 | $242.65 | 31% |
| Mareeba Shire | 40 | $1,949 | $160.23 | 42% |
| Wongaling Beach | 52 | $1,759 | $244.38 | 36% |