Mareeba Shire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Mareeba Shire in 2025? Explore comprehensive Airbnb analytics for Mareeba Shire, Queensland, Australia to uncover income potential. This 2025 STR market report for Mareeba Shire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Mareeba Shire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mareeba Shire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mareeba Shire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mareeba Shire (2025)
Understanding the monthly revenue variations for Airbnb listings in Mareeba Shire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mareeba Shire is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mareeba Shire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,443 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,187 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,129, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mareeba Shire
Mareeba Shire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mareeba Shire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mareeba Shire:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mareeba Shire
Average Daily Rate (ADR) Airbnb Trends in Mareeba Shire (2025)
Effective short term rental pricing strategy in Mareeba Shire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mareeba Shire typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Mareeba Shire
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Airbnb Seasonality Analysis & Trends in Mareeba Shire (2025)
Peak Season (May, July, June)
- Revenue averages $3,388 per month
- Occupancy rates average 55.6%
- Daily rates average $144
Shoulder Season
- Revenue averages $2,575 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $151
Low Season (February, March, December)
- Revenue drops to average $1,732 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $164
Seasonality Insights for Mareeba Shire
- The Airbnb seasonality in Mareeba Shire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mareeba Shire's highest earning potential, with monthly revenues capable of climbing to $3,588, occupancy reaching a high of 59.1%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,526, occupancy could drop to 30.4%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mareeba Shire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mareeba Shire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mareeba Shire (2025)
Exploring the top neighborhoods for short-term rentals in Mareeba Shire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mareeba | A central hub for exploring the Atherton Tablelands, Mareeba is known for its coffee and agricultural industries. It attracts tourists looking for a rural experience with vibrant markets and natural beauty. | Mareeba Heritage Centre, Coffee World, Barron Falls National Park, Mareeba Wetlands, Platypus Park |
| Kuranda | A scenic village in the rainforest, Kuranda is famous for its markets and natural attractions. It's a popular destination for day-trippers looking for unique experiences and wildlife encounters. | Kuranda Scenic Rail, Skyrail Rainforest Cableway, Kuranda Markets, Birdworld Kuranda, Australian Butterfly Sanctuary |
| Atherton | Located at the heart of the Atherton Tablelands, Atherton offers stunning natural scenery and is close to many waterfalls and hiking trails. It's popular with nature lovers and outdoor enthusiasts. | Crystal Cascades, Lake Tinaroo, Tolga Woodworks, Atherton Tablelands Heritage Centre, McLeod Street Pioneer Cemetery |
| Yungaburra | A charming village known for its historical buildings and proximity to Lake Tinaroo. It attracts tourists looking for a quaint atmosphere and access to natural attractions. | Yungaburra Markets, Lake Tinaroo, Curtain Fig Tree, Platypus Park, Giant Fig Tree |
| Friendship Park | A newer development area in Mareeba that offers family-friendly attractions and events. It is perfect for families and visitors looking for recreational activities. | Mareeba Rodeo, Friendship Park facilities, local community events, scenic walking paths, local coffee shops |
| Lake Barrine | A picturesque area near the crater lake, known for its beauty and wildlife. It appeals to visitors seeking tranquility and nature experiences. | Lake Barrine Tea House, Aroona Lagoon, Barrine Rainforest Cruises, Wildlife spotting, Scenic walking trails |
| Dimbulah | A small rural town known for its agriculture, particularly mangoes and grapes. It offers unique experiences for those wanting to explore rural Queensland. | Dimbulah Historic Railway Station, local farms, charming countryside, fruit picking, Bushwalking tracks |
| Eureka | A hidden gem, Eureka is an area known for its natural landscapes and agricultural scene. It's suitable for those looking for a peaceful escape. | local farms, nature walks, scenic drives, wildflower spotting, community events |
Understanding Airbnb License Requirements & STR Laws in Mareeba Shire (2025)
While Mareeba Shire, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mareeba Shire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mareeba Shire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mareeba Shirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kuranda Rainforest House
Entire Place • 3 bedrooms
Pole home in paradise @ Kuranda
Entire Place • 4 bedrooms
Kuranda Rainforest Chalet
Entire Place • 4 bedrooms
Spring Haven Kuranda – Rainforest Garden Retreat
Entire Place • 1 bedroom
Julatten Platypus Retreat
Entire Place • 6 bedrooms
Ironbark House Dimbulah with Amazing Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mareeba Shire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mareeba Shire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Larry | 3 | $104,157 | 475 | 4.95/5.0 |
| Renee | 1 | $85,566 | 18 | 5.00/5.0 |
| Suni | 1 | $80,716 | 55 | 4.93/5.0 |
| Carmen | 5 | $71,981 | 127 | 4.47/5.0 |
| Thomas | 1 | $53,593 | 7 | 4.57/5.0 |
| Nettie | 1 | $45,570 | 280 | 4.99/5.0 |
| Carola | 1 | $41,471 | 11 | 4.91/5.0 |
| Rachael | 1 | $37,866 | 132 | 4.99/5.0 |
| Rhonda | 1 | $37,054 | 154 | 4.99/5.0 |
| Karissa | 1 | $32,500 | 59 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mareeba Shire.
Dive Deeper: Advanced Mareeba Shire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mareeba Shire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMareeba Shire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mareeba Shire
- The Mareeba Shire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mareeba Shire, House properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 47.5% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Mareeba Shire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mareeba Shire
- The dominant room capacity in Mareeba Shire is 1 bedroom listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Mareeba Shire, indicating a high concentration in these sizes.
- A significant 22.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mareeba Shire.
Mareeba Shire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mareeba Shire
- The most common guest capacity trend in Mareeba Shire vacation rentals is listings accommodating 2 guests (35%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mareeba Shire STR market, accounting for 57.5% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mareeba Shire.
- On average, properties in Mareeba Shire are equipped to host 3.6 guests.
Mareeba Shire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mareeba Shire
- The most common availability pattern in Mareeba Shire falls within the 181-270 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mareeba Shire (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mareeba Shire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
38.5% of total
2 Nights
16 listings
41% of total
3 Nights
2 listings
5.1% of total
30+ Nights
6 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mareeba Shire is 2 Nights, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.5%) of the Mareeba Shire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Mareeba Shire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41% of Mareeba Shire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mareeba Shire.
Mareeba Shire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
10.5% of total
Flexible
9 listings
23.7% of total
Moderate
9 listings
23.7% of total
Firm
10 listings
26.3% of total
Strict
6 listings
15.8% of total
Cancellation Policy Insights for Mareeba Shire
- The prevailing Airbnb cancellation policy trend in Mareeba Shire is Firm, used by 26.3% of listings.
- There's a relatively balanced mix between guest-friendly (47.4%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26.3% market standard in Mareeba Shire.
- Regularly review your cancellation policy against competitors and market demand shifts in Mareeba Shire.
Mareeba Shire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mareeba Shire
- The overall average booking lead time for vacation rentals in Mareeba Shire is 50 days.
- Guests book furthest in advance for stays during May (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Mareeba Shire.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Mareeba Shire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mareeba Shire (2025)
Amenity Prevalence
Amenity Insights for Mareeba Shire
- Essential amenities in Mareeba Shire that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Free parking on premises, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mareeba Shire: Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Dishes and silverware or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mareeba Shire to stay competitive.
Mareeba Shire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mareeba Shire
- The typical guest profile for Airbnb in Mareeba Shire consists of primarily domestic travelers (74%), often arriving from nearby Cairns, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 73.9% of guests.
- Key international markets include Australia (73.9%) and United States (6.6%).
- Top languages spoken are English (63.7%) followed by German (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cairns and Townsville City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mareeba Shire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cairns Regional | 798 | $3,196 | $270.26 | 47% |
| Port Douglas | 628 | $3,131 | $326.85 | 42% |
| Douglas Shire | 156 | $2,839 | $285.24 | 43% |
| Tablelands Regional | 50 | $2,714 | $218.21 | 47% |
| Mission Beach | 60 | $2,544 | $262.59 | 40% |
| Cairns | 929 | $2,484 | $164.58 | 57% |
| Yungaburra | 50 | $2,284 | $187.52 | 43% |
| South Mission Beach | 36 | $1,957 | $242.65 | 31% |
| Wongaling Beach | 52 | $1,759 | $244.38 | 36% |
| Wonga Beach | 17 | $1,703 | $184.82 | 36% |