Marcus Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Marcus Beach in 2025? Explore comprehensive Airbnb analytics for Marcus Beach, Queensland, Australia to uncover income potential. This 2025 STR market report for Marcus Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Marcus Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marcus Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marcus Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marcus Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Marcus Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marcus Beach is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marcus Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,381+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,234 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,547 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,253, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marcus Beach
Marcus Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marcus Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marcus Beach:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marcus Beach
Average Daily Rate (ADR) Airbnb Trends in Marcus Beach (2025)
Effective short term rental pricing strategy in Marcus Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marcus Beach typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $728+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $515 or more.
- Typical properties (Median) charge around $368 per night.
- Entry-level properties (Bottom 25%) earn around $182 per night.
Average Daily Rate (ADR) Trend by Month in Marcus Beach
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Airbnb Seasonality Analysis & Trends in Marcus Beach (2025)
Peak Season (December, January, September)
- Revenue averages $6,479 per month
- Occupancy rates average 50.9%
- Daily rates average $492
Shoulder Season
- Revenue averages $4,376 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $352
Low Season (February, March, August)
- Revenue drops to average $3,256 per month
- Occupancy decreases to average 47.5%
- Daily rates adjust to average $397
Seasonality Insights for Marcus Beach
- The Airbnb seasonality in Marcus Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marcus Beach's highest earning potential, with monthly revenues capable of climbing to $8,461, occupancy reaching a high of 53.3%, and ADRs peaking at $570.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,117, occupancy could drop to 46.7%, and ADRs may adjust down to $316.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marcus Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marcus Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marcus Beach (2025)
Exploring the top neighborhoods for short-term rentals in Marcus Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marcus Beach Main Area | A serene beachfront location perfect for families and couples looking for a relaxing getaway. Proximity to the beach and natural surroundings makes it appealing to nature lovers and beachgoers. | Marcus Beach, Noosa National Park, Lake Weyba, Coolum Beach, Eumundi Markets |
| Noosa Heads | A popular tourist destination known for its stunning beaches and upscale lifestyle. Offers a range of dining, shopping, and outdoor activities which attract both visitors and locals. | Noosa Main Beach, Hastings Street, Noosa National Park, Laguna Bay, Noosa River |
| Coolum Beach | A vibrant coastal town with great surf beaches and a laid-back atmosphere. Popular with families and surfers alike, providing easy access to both the beach and local amenities. | Coolum Beach, Mount Coolum National Park, Coolum Surfing School, Peregian Beach, Yaroomba Beach |
| Peregian Beach | A quaint beachside village with a relaxed vibe. Ideal for travelers looking for a peaceful retreat and local experiences, including boutique shops and cafes. | Peregian Beach, Peregian Village Market, Coolum National Park, Noosa National Park, Eumundi Markets |
| Sunshine Beach | A stylish beach suburb known for its surf culture and proximity to Noosa. Attractive to tourists looking for a mix of beach activities and chic dining options. | Sunshine Beach, Sunshine Beach Surf Club, Noosa National Park, Hastings Street, Laguna Lookout |
| Little Cove | A small, tranquil area close to Noosa with stunning views and great access to the national park. Offers a more secluded option for visitors wanting peace and quiet. | Little Cove Beach, Noosa National Park, Hastings Street, Noosa River |
| Castaways Beach | A hidden gem offering a more local experience with beautiful beaches and natural surroundings. Perfect for those looking to escape the hustle and bustle of more touristy areas. | Castaways Beach, Noosa National Park, Peregian Beach, Eumundi Markets |
| Noosa River | A picturesque area ideal for water activities, dining along the waterfront, and enjoying scenic views. Attracts families and adventure seekers looking for a variety of experiences. | Noosa River, Noosa Spit Recreation Reserve, Dining at Noosaville, Kayaking and Paddleboarding, Noosa Marina |
Understanding Airbnb License Requirements & STR Laws in Marcus Beach (2025)
While Marcus Beach, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marcus Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marcus Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marcus Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sandcastle - Pool ~ Beach at the end of Garden
Entire Place • 4 bedrooms
Tropical Oasis - Resort Style heated Pool,
Entire Place • 5 bedrooms
Stylish Home near Noosa & Peregian, walk to Beach
Entire Place • 3 bedrooms
Family & Pet Friendly Beach Side Villa
Entire Place • 5 bedrooms
AZURE - BEACH HOUSE ON THE BEACH
Entire Place • 2 bedrooms
Old Salt
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marcus Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marcus Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday Homes@Noosa | 2 | $88,767 | 71 | 4.67/5.0 |
| Host Angel Noosa Team | 1 | $82,423 | 20 | 4.75/5.0 |
| Host #180997157 | 2 | $73,538 | 0 | 0.00/5.0 |
| Beth | 2 | $70,351 | 168 | 2.48/5.0 |
| Jennifer | 1 | $68,551 | 67 | 4.88/5.0 |
| Host #27927576 | 1 | $58,334 | 166 | 4.93/5.0 |
| Jacqui | 1 | $57,148 | 151 | 4.81/5.0 |
| Aspire Property Management | 1 | $50,619 | 5 | 4.80/5.0 |
| Host #22788088 | 1 | $49,013 | 1 | 0.00/5.0 |
| Cate | 2 | $38,586 | 20 | 2.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marcus Beach.
Dive Deeper: Advanced Marcus Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marcus Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarcus Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marcus Beach
- The Marcus Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marcus Beach, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Marcus Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marcus Beach
- The dominant room capacity in Marcus Beach is 4 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 63.6% of the active Airbnb listings in Marcus Beach, indicating a high concentration in these sizes.
- A significant 72.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marcus Beach.
Marcus Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marcus Beach
- The most common guest capacity trend in Marcus Beach vacation rentals is listings accommodating 8+ guests (45.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marcus Beach STR market, accounting for 68.2% of listings.
- 72.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marcus Beach.
- On average, properties in Marcus Beach are equipped to host 6.1 guests.
Marcus Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marcus Beach
- The most common availability pattern in Marcus Beach falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marcus Beach (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marcus Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
3 listings
15% of total
3 Nights
2 listings
10% of total
4-6 Nights
7 listings
35% of total
7-29 Nights
1 listings
5% of total
30+ Nights
7 listings
35% of total
Key Insights
- The most prevalent minimum stay requirement in Marcus Beach is 4-6 Nights, adopted by 35% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (35%) caters to monthly stays (30+ nights) in Marcus Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35% of Marcus Beach hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marcus Beach.
Marcus Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
18.8% of total
Super Strict 60 Days
1 listings
6.3% of total
Moderate
3 listings
18.8% of total
Firm
4 listings
25% of total
Strict
5 listings
31.3% of total
Cancellation Policy Insights for Marcus Beach
- The prevailing Airbnb cancellation policy trend in Marcus Beach is Strict, used by 31.3% of listings.
- A majority (56.3%) of hosts in Marcus Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.3% market standard in Marcus Beach.
- With 31.3% using Strict terms, this is a viable option in Marcus Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marcus Beach.
Marcus Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marcus Beach
- The overall average booking lead time for vacation rentals in Marcus Beach is 66 days.
- Guests book furthest in advance for stays during January (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (74 days avg.) sees the longest lead times, while Summer (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Marcus Beach.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Marcus Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marcus Beach (2025)
Amenity Prevalence
Amenity Insights for Marcus Beach
- Essential amenities in Marcus Beach that guests expect include: Kitchen, Wifi, Essentials, Hot water, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hair dryer, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marcus Beach: Kitchen, Wifi, Essentials, Hot water, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Essentials, Hot water, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Refrigerator or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marcus Beach to stay competitive.
Marcus Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marcus Beach
- The typical guest profile for Airbnb in Marcus Beach consists of primarily domestic travelers (78%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 77.7% of guests.
- Key international markets include Australia (77.7%) and United Kingdom (6.5%).
- Top languages spoken are English (64.8%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marcus Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 17 | $5,430 | $517.24 | 47% |
| Noosa Heads | 1,002 | $4,142 | $382.10 | 48% |
| Kingfisher Bay | 29 | $4,002 | $342.74 | 42% |
| Happy Valley | 10 | $3,770 | $222.76 | 57% |
| Sunrise Beach | 110 | $3,666 | $357.47 | 48% |
| Sunshine Beach | 289 | $3,550 | $402.94 | 42% |
| Scenic Rim Regional | 284 | $3,224 | $243.05 | 46% |
| Eurong | 24 | $3,111 | $222.15 | 54% |
| Sunshine Coast Regional | 3,453 | $2,894 | $243.73 | 48% |
| Somerset Regional | 54 | $2,748 | $217.48 | 43% |