Hervey Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Hervey Bay in 2025? Explore comprehensive Airbnb analytics for Hervey Bay, Queensland, Australia to uncover income potential. This 2025 STR market report for Hervey Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 336 active listings.
Whether you're considering an Airbnb investment in Hervey Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hervey Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hervey Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hervey Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Hervey Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hervey Bay is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hervey Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,294+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,632 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,209 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,220, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hervey Bay
Hervey Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hervey Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hervey Bay:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hervey Bay
Average Daily Rate (ADR) Airbnb Trends in Hervey Bay (2025)
Effective short term rental pricing strategy in Hervey Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hervey Bay typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Hervey Bay
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Airbnb Seasonality Analysis & Trends in Hervey Bay (2025)
Peak Season (December, January, July)
- Revenue averages $3,299 per month
- Occupancy rates average 61.3%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,686 per month
- Occupancy maintains around 54.9%
- Daily rates hold near $144
Low Season (February, March, November)
- Revenue drops to average $2,022 per month
- Occupancy decreases to average 47.5%
- Daily rates adjust to average $156
Seasonality Insights for Hervey Bay
- The Airbnb seasonality in Hervey Bay shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hervey Bay's highest earning potential, with monthly revenues capable of climbing to $3,526, occupancy reaching a high of 64.8%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,837, occupancy could drop to 45.1%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hervey Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hervey Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hervey Bay (2025)
Exploring the top neighborhoods for short-term rentals in Hervey Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Urangan | Popular for its stunning beaches and the iconic Urangan Pier, this area attracts visitors for fishing, whale watching, and boating experiences. | Urangan Pier, Hervey Bay Botanic Gardens, Boat tours and whale watching, The Esplanade, Nearby Fraser Island |
| Pialba | A central location with close proximity to shopping, dining, and the beach, perfect for families and vacationers looking for convenience. | WetSide Water Park, Hervey Bay Shopping Centre, Pialba Beach, Local restaurants, Close to public transport |
| Scarness | Known for its beautiful beachfront and laid-back atmosphere, Scarness is ideal for tourists looking to relax by the ocean. | Scarness Beach, Shelly Beach, Hervey Bay Jet Ski Tours, Local cafes and shops, Beachside parks |
| Torquay | A family-friendly area with great surf beaches, Torquay is perfect for those looking to catch some waves or enjoy a beachside picnic. | Torquay Beach, Surf Life Saving Club, Local surf schools, Beachfront dining, Bike paths along the coast |
| Bahia | An emerging hotspot for Airbnb investments, Bahia offers a mix of waterfront views and luxury accommodation options, attracting discerning travelers. | Bahia Beach, Luxury resorts, Sunset views, Water sports activities, Proximity to Hervey Bay attractions |
| Kawungan | A quieter residential area with easy access to amenities and beaches, ideal for families and longer stays. | Local parks, Hervey Bay Golf Club, Shopping centers, Cafes, Short drive to attractions |
| Eli Waters | Known for its peaceful surroundings and residential feel, great for visitors looking for a more laid-back experience away from tourist hotspots. | Eli Waters Shopping Centre, Golf course, Nearby nature reserves, Short drive to beaches, Family-friendly environment |
| Argentina | A vibrant area that offers a mix of dining, shopping, and activities, appealing to young vacationers and families alike. | Local markets, Dining options, Nearby parks, The Esplanade, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Hervey Bay (2025)
While Hervey Bay, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hervey Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hervey Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hervey Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Family Retreat on the Esplanade
Entire Place • 5 bedrooms
Coco Palms - 700m to beach - sleeps up to 12
Entire Place • 5 bedrooms
Beach House Retreat Sleeps 10
Entire Place • 5 bedrooms
Whale House- Coastal Luxury Retreat
Entire Place • 4 bedrooms
Sunset Terrace - Ocean Views
Entire Place • 2 bedrooms
Coastal Palms Luxury Retreat
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hervey Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hervey Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sian | 24 | $1,148,526 | 643 | 4.85/5.0 |
| Scott | 17 | $859,971 | 587 | 4.73/5.0 |
| Akama Resort | 12 | $257,394 | 286 | 4.38/5.0 |
| Ali | 5 | $206,008 | 179 | 4.85/5.0 |
| Shane | 4 | $180,465 | 417 | 4.74/5.0 |
| Christina | 2 | $133,390 | 92 | 4.98/5.0 |
| Luke | 2 | $122,029 | 34 | 4.96/5.0 |
| Rebecca | 2 | $117,996 | 87 | 4.99/5.0 |
| Arielle | 2 | $113,385 | 19 | 4.96/5.0 |
| Sarah | 6 | $108,355 | 561 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hervey Bay.
Dive Deeper: Advanced Hervey Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hervey Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHervey Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hervey Bay
- The Hervey Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 336 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hervey Bay, House properties are the most common (52.7%), reflecting the local real estate landscape.
- Houses represent a significant 52.7% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Hervey Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hervey Bay
- The dominant room capacity in Hervey Bay is 2 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.5% of the active Airbnb listings in Hervey Bay, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hervey Bay.
Hervey Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hervey Bay
- The most common guest capacity trend in Hervey Bay vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hervey Bay STR market, accounting for 44.9% of listings.
- 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hervey Bay.
- On average, properties in Hervey Bay are equipped to host 4.6 guests.
Hervey Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hervey Bay
- The most common availability pattern in Hervey Bay falls within the 91-180 days range, representing 30.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 49.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hervey Bay (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hervey Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
16.3% of total
2 Nights
124 listings
38.9% of total
3 Nights
22 listings
6.9% of total
4-6 Nights
14 listings
4.4% of total
7-29 Nights
9 listings
2.8% of total
30+ Nights
98 listings
30.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hervey Bay is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.7%) caters to monthly stays (30+ nights) in Hervey Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Hervey Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.3% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 30.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hervey Bay.
Hervey Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1.3% of total
Super Strict 30 Days
6 listings
1.9% of total
Flexible
74 listings
23.9% of total
Moderate
132 listings
42.7% of total
Firm
46 listings
14.9% of total
Strict
47 listings
15.2% of total
Cancellation Policy Insights for Hervey Bay
- The prevailing Airbnb cancellation policy trend in Hervey Bay is Moderate, used by 42.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (30.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.7% market standard in Hervey Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Hervey Bay.
Hervey Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hervey Bay
- The overall average booking lead time for vacation rentals in Hervey Bay is 49 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Hervey Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Hervey Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hervey Bay (2025)
Amenity Prevalence
Amenity Insights for Hervey Bay
- Essential amenities in Hervey Bay that guests expect include: Smoke alarm, TV, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hervey Bay: Smoke alarm, TV, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, TV, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hervey Bay to stay competitive.
Hervey Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hervey Bay
- The typical guest profile for Airbnb in Hervey Bay consists of primarily domestic travelers (81%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 80.5% of guests.
- Key international markets include Australia (80.5%) and United Kingdom (5.5%).
- Top languages spoken are English (67.7%) followed by German (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hervey Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 17 | $5,430 | $517.24 | 47% |
| Noosa Heads | 1,002 | $4,142 | $382.10 | 48% |
| Kingfisher Bay | 29 | $4,002 | $342.74 | 42% |
| Happy Valley | 10 | $3,770 | $222.76 | 57% |
| Sunrise Beach | 110 | $3,666 | $357.47 | 48% |
| Sunshine Beach | 289 | $3,550 | $402.94 | 42% |
| Marcus Beach | 22 | $3,309 | $439.85 | 45% |
| Eurong | 24 | $3,111 | $222.15 | 54% |
| Seventeen Seventy | 29 | $3,032 | $270.56 | 42% |
| Sunshine Coast Regional | 3,453 | $2,894 | $243.73 | 48% |