Gladstone Regional Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gladstone Regional in 2025? Explore comprehensive Airbnb analytics for Gladstone Regional, Queensland, Australia to uncover income potential. This 2025 STR market report for Gladstone Regional, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.

Whether you're considering an Airbnb investment in Gladstone Regional, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gladstone Regional Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gladstone Regional Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$196
The average rental revenue earned for an occupied room per day in Gladstone Regional.
Occupancy Rate(?)
35.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,132
Typical annual income for an Airbnb listing in Gladstone Regional. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.1%
Significant decrease (-10.1%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Gladstone Regional.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Gladstone Regional.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
58
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gladstone Regional (2025)

Understanding the monthly revenue variations for Airbnb listings in Gladstone Regional is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gladstone Regional is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gladstone Regional across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,033+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,831 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,651 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $676, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gladstone Regional

Gladstone Regional Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gladstone Regional STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gladstone Regional:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gladstone Regional

Average Daily Rate (ADR) Airbnb Trends in Gladstone Regional (2025)

Effective short term rental pricing strategy in Gladstone Regional involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gladstone Regional typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $391+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
  • Typical properties (Median) charge around $127 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Gladstone Regional

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Airbnb Seasonality Analysis & Trends in Gladstone Regional (2025)

Peak Season (December, January, June)
  • Revenue averages $3,099 per month
  • Occupancy rates average 44.5%
  • Daily rates average $195
Shoulder Season
  • Revenue averages $2,391 per month
  • Occupancy maintains around 38.6%
  • Daily rates hold near $181
Low Season (February, March, November)
  • Revenue drops to average $1,666 per month
  • Occupancy decreases to average 29.9%
  • Daily rates adjust to average $187

Seasonality Insights for Gladstone Regional

  • The Airbnb seasonality in Gladstone Regional shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gladstone Regional's highest earning potential, with monthly revenues capable of climbing to $3,474, occupancy reaching a high of 49.3%, and ADRs peaking at $204.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,380, occupancy could drop to 27.3%, and ADRs may adjust down to $179.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gladstone Regional.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gladstone Regional seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gladstone Regional (2025)

Exploring the top neighborhoods for short-term rentals in Gladstone Regional? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gladstone City
The commercial heart of Gladstone, offering access to shopping, dining, and entertainment. A perfect location for tourists visiting the region for business or leisure.
Gladstone Marina, East Shores Park, Gladstone Arts & Cultural Centre, Spinnaker Park, Botanic Gardens
Tannum Sands
A beautiful coastal suburb known for its stunning beaches, perfect for families and beachgoers. It attracts visitors looking for a laid-back beach holiday.
Tannum Sands Beach, The Boyne River, Tannum Sands Surf Life Saving Club, Tannum Sands Foreshore, The Beach Park
Boyne Island
A scenic area known for its lovely beaches and access to nature reserves. Ideal for those looking for a serene getaway close to the water.
Boyne Island Riverwalk, Boyne Island Community Park, The Boyne River, Nearby nature reserves, Tannum Sands
Agnes Water
The gateway to the southern Great Barrier Reef, it’s a popular destination for tourists seeking adventure and relaxation on pristine beaches.
Agnes Water Beach, Round Hill Head, The Town of 1770, Agnes Water Surf School, Lady Musgrave Island
Mount Larcom
A small town providing a rural experience with stunning views and nature. Attracts visitors seeking outdoor activities and a peaceful retreat.
Mount Larcom Lookout, Mount Larcom National Park, Historical sites, Rural scenic drives, Local farms
Boyne Valley
Known for its stunning landscapes and natural beauty, this area attracts nature lovers and those seeking outdoor adventure.
Boyne Valley Heritage Trail, Waterfall circuit, Fishing spots, Camping areas, Nature walks
Deepwater National Park
A stunning national park offering beach access and unique wildlife encounters. Perfect for eco-tourism and adventure seekers.
Wildflower walks, Coastal landscapes, Camping areas, Fishing opportunities, Diverse flora and fauna
Calliope
A quiet township with historical significance, attracting visitors interested in exploring local history and nature.
Calliope Historical Village, Calliope River, Fishing spots, Local parks, Community events

Understanding Airbnb License Requirements & STR Laws in Gladstone Regional (2025)

While Gladstone Regional, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gladstone Regional to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Gladstone Regional (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gladstone Regionalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Alkira Ridge - Sunrise at 1770

Alkira Ridge - Sunrise at 1770

Entire Place • 3 bedrooms

$98,318
Revenue
66.3%
Occupancy
$356.39
Daily Rate
The Loft - Sunrise at 1770

The Loft - Sunrise at 1770

Entire Place • 4 bedrooms

$92,657
Revenue
67.0%
Occupancy
$362.50
Daily Rate
Finding Solace - Sunrise at 1770

Finding Solace - Sunrise at 1770

Entire Place • 3 bedrooms

$77,793
Revenue
64.9%
Occupancy
$326.52
Daily Rate
Sea Eagle - Relaxing Coastal Retreat.

Sea Eagle - Relaxing Coastal Retreat.

Entire Place • 4 bedrooms

$77,631
Revenue
36.0%
Occupancy
$586.93
Daily Rate
Corymbia Beach House - Sunrise AT 1770

Corymbia Beach House - Sunrise AT 1770

Entire Place • 4 bedrooms

$66,924
Revenue
40.8%
Occupancy
$533.27
Daily Rate
Deepwater Beach House

Deepwater Beach House

Entire Place • 2 bedrooms

$42,549
Revenue
72.0%
Occupancy
$168.19
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gladstone Regional (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gladstone Regional based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rebecca6$355,9512504.82/5.0
Michelle7$222,444674.07/5.0
Lisa1$77,631155.00/5.0
Babette3$71,400153.33/5.0
Tiny Away4$59,1071324.89/5.0
Stacey1$42,5491154.93/5.0
Beryl2$36,855844.93/5.0
Renee1$32,644134.92/5.0
Eco4$27,140763.53/5.0
Val1$26,203624.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gladstone Regional.

Dive Deeper: Advanced Gladstone Regional STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gladstone Regional. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gladstone Regional Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gladstone Regional

  • The Gladstone Regional Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 58 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gladstone Regional, House properties are the most common (60.3%), reflecting the local real estate landscape.
  • Houses represent a significant 60.3% portion, catering likely to families or larger groups.
  • The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 5.1%) offer potential for unique stay experiences.

Gladstone Regional Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gladstone Regional

  • The dominant room capacity in Gladstone Regional is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 53.4% of the active Airbnb listings in Gladstone Regional, indicating a high concentration in these sizes.
  • A significant 46.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gladstone Regional.

Gladstone Regional Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gladstone Regional

  • The most common guest capacity trend in Gladstone Regional vacation rentals is listings accommodating 8+ guests (36.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Gladstone Regional STR market, accounting for 60.3% of listings.
  • 55.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gladstone Regional.
  • On average, properties in Gladstone Regional are equipped to host 5.3 guests.

Gladstone Regional Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gladstone Regional

  • The most common availability pattern in Gladstone Regional falls within the 271-366 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Gladstone Regional (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gladstone Regional Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.7%)

1 Night

8 listings

15.7% of total

2 Nights (21.6%)

2 Nights

11 listings

21.6% of total

3 Nights (27.5%)

3 Nights

14 listings

27.5% of total

4-6 Nights (3.9%)

4-6 Nights

2 listings

3.9% of total

30+ Nights (31.4%)

30+ Nights

16 listings

31.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Gladstone Regional is 30+ Nights, adopted by 31.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (31.4%) caters to monthly stays (30+ nights) in Gladstone Regional, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 31.4% of Gladstone Regional hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 31.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gladstone Regional.

Gladstone Regional Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (12.5%)

Super Strict 30 Days

6 listings

12.5% of total

Flexible (18.8%)

Flexible

9 listings

18.8% of total

Moderate (41.7%)

Moderate

20 listings

41.7% of total

Firm (16.7%)

Firm

8 listings

16.7% of total

Strict (10.4%)

Strict

5 listings

10.4% of total

Cancellation Policy Insights for Gladstone Regional

  • The prevailing Airbnb cancellation policy trend in Gladstone Regional is Moderate, used by 41.7% of listings.
  • There's a relatively balanced mix between guest-friendly (60.5%) and stricter (27.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.7% market standard in Gladstone Regional.
  • Using a Strict policy might deter some guests, as only 10.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gladstone Regional.

Gladstone Regional STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gladstone Regional

  • The overall average booking lead time for vacation rentals in Gladstone Regional is 61 days.
  • Guests book furthest in advance for stays during December (average 86 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 55 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (76 days avg.) sees the longest lead times, while Spring (62 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Gladstone Regional.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Gladstone Regional averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gladstone Regional (2025)

Amenity Prevalence

Amenity Insights for Gladstone Regional

  • Popular amenities like Kitchen, Free parking on premises, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gladstone Regional to stay competitive.

Gladstone Regional Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gladstone Regional

  • The typical guest profile for Airbnb in Gladstone Regional consists of primarily domestic travelers (89%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 89.0% of guests.
  • Key international markets include Australia (89%) and United Kingdom (3.2%).
  • Top languages spoken are English (71.7%) followed by French (5.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Brisbane and Queensland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gladstone Regional Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Seventeen Seventy29$3,032$270.5642%
Burnett Heads18$2,734$189.6046%
Toogoom27$2,503$233.5847%
Innes Park12$2,351$191.5157%
Agnes Water175$2,335$220.7041%
Burrum Heads58$2,240$288.1341%
Bargara135$2,227$176.5447%
Yeppoon94$2,189$177.7746%
Hervey Bay336$2,134$150.4354%
Boyne Island12$2,046$178.9943%

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