Atherton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Atherton in 2025? Explore comprehensive Airbnb analytics for Atherton, Queensland, Australia to uncover income potential. This 2025 STR market report for Atherton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Atherton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Atherton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Atherton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Atherton (2025)
Understanding the monthly revenue variations for Airbnb listings in Atherton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Atherton is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Atherton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,371+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,951 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $570, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Atherton
Atherton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Atherton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Atherton:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Atherton
Average Daily Rate (ADR) Airbnb Trends in Atherton (2025)
Effective short term rental pricing strategy in Atherton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Atherton typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Atherton
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Airbnb Seasonality Analysis & Trends in Atherton (2025)
Peak Season (April, May, August)
- Revenue averages $2,403 per month
- Occupancy rates average 28.2%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,961 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $144
Low Season (February, March, November)
- Revenue drops to average $1,359 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $150
Seasonality Insights for Atherton
- The Airbnb seasonality in Atherton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Atherton's highest earning potential, with monthly revenues capable of climbing to $2,477, occupancy reaching a high of 50.3%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $963, occupancy could drop to 17.3%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Atherton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Atherton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Atherton (2025)
Exploring the top neighborhoods for short-term rentals in Atherton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Street | The heart of Atherton known for its charming shops, cafes, and local markets. Ideal for visitors looking to experience the local culture and community. | Atherton Tablelands Markets, Curtain Fig Tree, Atherton History Museum, Crystal Caves, Lynch's Hill Lookout |
| Lake Tinaroo | A beautiful lake area ideal for water sports and nature lovers. A popular spot for families and outdoor enthusiasts looking for relaxation and adventure. | Lake Tinaroo, Tinaroo Dam, Tinaroo Water Sports, Jumbo Lookout, Mount Edith |
| Curtain Fig Tree | Home to one of the largest and most famous trees in the region, this area attracts nature enthusiasts and photographers all year round. | Curtain Fig Tree, Atherton Forest Mountain Resort, Malanda Falls, Yungaburra Markets |
| Yungaburra | A quaint village known for its historic buildings and proximity to the Tablelands and lakes. A favorite among tourists for its scenic beauty and local wildlife. | Yungaburra Markets, Platypus Park, Lake Eacham, Crater Lakes National Park, Historic Yungaburra |
| Herberton | A historic mining town with well-preserved heritage buildings and museums, attracting history buffs and tourists interested in the region's gold rush history. | Herberton Historic Village, Transport Museum, Herberton Mining Museum, Herberton Observatory |
| Mareeba | A vibrant rural town known for its coffee plantations and festivals. Ideal for travelers looking to immerse themselves in the agricultural side of Queensland. | Mareeba Heritage Museum, Coffee Works, Mareeba Wetlands, Golden Drop Mango Winery |
| Balgal Beach | A coastal area perfect for beach lovers and those looking for a relaxed atmosphere. Great for outdoor activities including fishing and swimming. | Balgal Beach, Balgal Beach Golf Club, Fishing spots, Great Barrier Reef Tours |
| Ravenshoe | The highest town in Queensland, known for its picturesque scenery and waterfalls. Perfect for those seeking a peaceful getaway in nature. | Millstream Falls, Ravenshoe Heritage Centre, Hinchinbrook Way, Ravenshoe Lookout |
Understanding Airbnb License Requirements & STR Laws in Atherton (2025)
While Atherton, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Atherton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Atherton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Home & Tropical Garden
Entire Place • 3 bedrooms
Tropical Oasis on the Hill
Entire Place • 2 bedrooms
The Olive Abode - Atherton
Entire Place • 3 bedrooms
Atherton Family Comfort
Entire Place • 3 bedrooms
Spacious home in Atherton
Entire Place • 4 bedrooms
The Summit B&B - Holiday House - 24 Twelfth Avenue
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Atherton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Atherton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tiffany | 2 | $112,082 | 25 | 4.76/5.0 |
| John & Helen | 10 | $97,495 | 169 | 3.91/5.0 |
| Emma | 1 | $41,344 | 102 | 4.94/5.0 |
| Fari | 1 | $41,156 | 9 | 5.00/5.0 |
| Angela Mari | 1 | $36,352 | 3 | 4.33/5.0 |
| Emily | 1 | $32,508 | 22 | 4.50/5.0 |
| Andrew | 1 | $32,354 | 53 | 4.94/5.0 |
| NRMA Atherton Tablelands | 3 | $30,909 | 27 | 4.90/5.0 |
| Jonathan | 1 | $27,581 | 26 | 4.73/5.0 |
| Sarah | 1 | $26,310 | 45 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Atherton.
Dive Deeper: Advanced Atherton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Atherton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAtherton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Atherton
- The Atherton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.4% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Atherton, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Atherton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Atherton
- The dominant room capacity in Atherton is 1 bedroom listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.2% of the active Airbnb listings in Atherton, indicating a high concentration in these sizes.
- A significant 41.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Atherton.
Atherton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Atherton
- The most common guest capacity trend in Atherton vacation rentals is listings accommodating 6 guests (27.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Atherton STR market, accounting for 44.8% of listings.
- 41.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Atherton.
- On average, properties in Atherton are equipped to host 4.0 guests.
Atherton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Atherton
- The most common availability pattern in Atherton falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Atherton (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Atherton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
57.1% of total
2 Nights
9 listings
32.1% of total
3 Nights
1 listings
3.6% of total
30+ Nights
2 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Atherton is 1 Night, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.2%) of the Atherton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.1% of Atherton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Atherton.
Atherton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
31% of total
Flexible
5 listings
17.2% of total
Moderate
7 listings
24.1% of total
Firm
3 listings
10.3% of total
Strict
5 listings
17.2% of total
Cancellation Policy Insights for Atherton
- The prevailing Airbnb cancellation policy trend in Atherton is Super Strict 60 Days, used by 31% of listings.
- There's a relatively balanced mix between guest-friendly (41.3%) and stricter (27.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 31% market standard in Atherton.
- Regularly review your cancellation policy against competitors and market demand shifts in Atherton.
Atherton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Atherton
- The overall average booking lead time for vacation rentals in Atherton is 46 days.
- Guests book furthest in advance for stays during May (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (59 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Atherton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Atherton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Atherton (2025)
Amenity Prevalence
Amenity Insights for Atherton
- Essential amenities in Atherton that guests expect include: Kitchen, TV, Free parking on premises, Iron. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Atherton: Kitchen, TV, Free parking on premises, Iron.
- Prioritize adding missing essentials: Iron.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Atherton to stay competitive.
Atherton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Atherton
- The typical guest profile for Airbnb in Atherton consists of primarily domestic travelers (83%), often arriving from nearby Cairns, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.5% of guests.
- Key international markets include Australia (82.5%) and United Kingdom (3.7%).
- Top languages spoken are English (61%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cairns and Townsville City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Atherton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cairns Regional | 798 | $3,196 | $270.26 | 47% |
| Port Douglas | 628 | $3,131 | $326.85 | 42% |
| Douglas Shire | 156 | $2,839 | $285.24 | 43% |
| Tablelands Regional | 50 | $2,714 | $218.21 | 47% |
| Mission Beach | 60 | $2,544 | $262.59 | 40% |
| Cairns | 929 | $2,484 | $164.58 | 57% |
| Yungaburra | 50 | $2,284 | $187.52 | 43% |
| Cardwell | 16 | $2,084 | $245.41 | 37% |
| South Mission Beach | 36 | $1,957 | $242.65 | 31% |
| Mareeba Shire | 40 | $1,949 | $160.23 | 42% |