Palmerston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Territory, Australia
Is Airbnb profitable in Palmerston in 2025? Explore comprehensive Airbnb analytics for Palmerston, Northern Territory, Australia to uncover income potential. This 2025 STR market report for Palmerston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Palmerston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palmerston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Palmerston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Palmerston (2025)
Understanding the monthly revenue variations for Airbnb listings in Palmerston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palmerston is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palmerston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,651+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,100 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,859 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $671, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palmerston
Palmerston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Palmerston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palmerston:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palmerston
Average Daily Rate (ADR) Airbnb Trends in Palmerston (2025)
Effective short term rental pricing strategy in Palmerston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palmerston typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Palmerston
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Airbnb Seasonality Analysis & Trends in Palmerston (2025)
Peak Season (June, May, July)
- Revenue averages $3,919 per month
- Occupancy rates average 50.3%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,593 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $141
Low Season (February, March, October)
- Revenue drops to average $1,603 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $136
Seasonality Insights for Palmerston
- The Airbnb seasonality in Palmerston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Palmerston's highest earning potential, with monthly revenues capable of climbing to $4,057, occupancy reaching a high of 62.7%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,318, occupancy could drop to 38.7%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palmerston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Palmerston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Palmerston (2025)
Exploring the top neighborhoods for short-term rentals in Palmerston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| CBD Palmerston | The central business district of Palmerston, close to shopping centers, restaurants and government facilities. Popular for both leisure and business travelers. | Palmerston Shopping Centre, Palmerston City Green, Palmerston Golf & Country Club, Goyder Square, Youth Engagement Centre |
| Rosebery | A quiet suburban area with family-friendly environments and parks. Ideal for visitors looking for a peaceful stay while being close to city amenities. | Rosebery Village shopping center, Palmerston Aquatic & Leisure Centre, Parks and play areas, Family-friendly cafes |
| Berrimah | Situated close to both Darwin and Palmerston, Berrimah is ideal for those traveling for work in the region. It's also near industrial areas and commercial businesses. | Berrimah Road Business District, Nearby natural reserves, Proximity to industrial sites |
| Woodroffe | A residential suburb characterized by its parks and green spaces. Great for families visiting the area, offering a home-like experience. | Woodroffe Park, Local playgrounds, Family-friendly amenities |
| Moulden | Close to local amenities, Moulden is a community-focused area with a relaxed vibe, suitable for visitors looking for a local experience. | Moulden Park, Community events, Convenient local shops |
| Driver | A more residential suburb known for its spacious homes and parks. Attracts families and groups looking for larger accommodation. | Driver Park, Local eateries, Parks and recreation facilities |
| Gray | A growing suburb with new residential developments, popular among families and those looking for affordable lodging close to Palmerston services. | Gray shopping center, Local schools, Community parks |
| Lacey Street | A vibrant area within close proximity to various attractions in Palmerston. It's a good spot for visitors interested in the local lifestyle and events. | Local markets, Cultural events, Restaurants and bars nearby |
Understanding Airbnb License Requirements & STR Laws in Palmerston (2025)
While Palmerston, Northern Territory, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palmerston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Palmerston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palmerstonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Redmond Place
Entire Place • 4 bedrooms
Top End Getaway - Luxury Home
Entire Place • 5 bedrooms
Modern Living: Private Pool ~ Bar ~ Pets OK
Entire Place • 5 bedrooms
Bellamack Beauty | Pool and Pergola | 3 Bed 2 Bath
Entire Place • 3 bedrooms
Picturesque & Tranquil - Pool - BBQ - Golf Course!
Entire Place • 6 bedrooms
Luxury Home in Durack Heights
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Palmerston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Palmerston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benji | 2 | $112,468 | 42 | 4.89/5.0 |
| Shelley | 2 | $109,176 | 16 | 4.92/5.0 |
| Kerry | 1 | $62,604 | 44 | 4.86/5.0 |
| Jase | 1 | $62,378 | 15 | 5.00/5.0 |
| Georgia | 1 | $51,604 | 20 | 4.80/5.0 |
| Rachel | 1 | $36,212 | 123 | 4.88/5.0 |
| Arwal | 2 | $35,467 | 25 | 4.92/5.0 |
| Robi | 1 | $29,785 | 138 | 4.91/5.0 |
| Noe | 1 | $25,023 | 114 | 4.89/5.0 |
| Jenny | 1 | $21,685 | 46 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palmerston.
Dive Deeper: Advanced Palmerston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palmerston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalmerston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palmerston
- The Palmerston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palmerston, House properties are the most common (71.9%), reflecting the local real estate landscape.
- Houses represent a significant 71.9% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Palmerston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palmerston
- The dominant room capacity in Palmerston is 3 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 46.9% of the active Airbnb listings in Palmerston, indicating a high concentration in these sizes.
- A significant 53.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Palmerston.
Palmerston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palmerston
- The most common guest capacity trend in Palmerston vacation rentals is listings accommodating 8+ guests (21.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Palmerston STR market, accounting for 40.7% of listings.
- 43.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palmerston.
- On average, properties in Palmerston are equipped to host 4.5 guests.
Palmerston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palmerston
- The most common availability pattern in Palmerston falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Palmerston (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Palmerston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
31% of total
2 Nights
3 listings
10.3% of total
3 Nights
10 listings
34.5% of total
4-6 Nights
6 listings
20.7% of total
30+ Nights
1 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Palmerston is 3 Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 34.5% of Palmerston hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palmerston.
Palmerston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
37% of total
Moderate
7 listings
25.9% of total
Firm
6 listings
22.2% of total
Strict
4 listings
14.8% of total
Cancellation Policy Insights for Palmerston
- The prevailing Airbnb cancellation policy trend in Palmerston is Flexible, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (62.9%) and stricter (37.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37% market standard in Palmerston.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Palmerston.
Palmerston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Palmerston
- The overall average booking lead time for vacation rentals in Palmerston is 37 days.
- Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Palmerston.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Palmerston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Palmerston (2025)
Amenity Prevalence
Amenity Insights for Palmerston
- Essential amenities in Palmerston that guests expect include: Washer, Wifi, Air conditioning, Kitchen, Smoke alarm, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palmerston: Washer, Wifi, Air conditioning, Kitchen, Smoke alarm, TV, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, TV, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palmerston to stay competitive.
Palmerston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Palmerston
- The typical guest profile for Airbnb in Palmerston consists of primarily domestic travelers (89%), often arriving from nearby Katherine, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.0% of guests.
- Key international markets include Australia (89%) and New Zealand (2.7%).
- Top languages spoken are English (77%) followed by French (4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Katherine and Northern Territory.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Palmerston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Darwin Waterfront Precinct Municipality | 76 | $3,514 | $265.18 | 49% |
| Lake Bennett | 12 | $3,305 | $210.10 | 50% |
| Wagait Beach | 10 | $2,888 | $219.92 | 42% |
| Dundee Beach | 28 | $2,223 | $272.26 | 32% |
| Darwin | 731 | $2,215 | $176.98 | 51% |
| Humpty Doo | 10 | $1,248 | $96.39 | 41% |