Wooli Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Wooli in 2025? Explore comprehensive Airbnb analytics for Wooli, New South Wales, Australia to uncover income potential. This 2025 STR market report for Wooli, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Wooli, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wooli Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wooli Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wooli (2025)
Understanding the monthly revenue variations for Airbnb listings in Wooli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wooli is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wooli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,404+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,154 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,527 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,385, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wooli
Wooli Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wooli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wooli:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wooli
Average Daily Rate (ADR) Airbnb Trends in Wooli (2025)
Effective short term rental pricing strategy in Wooli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wooli typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $294 or more.
- Typical properties (Median) charge around $223 per night.
- Entry-level properties (Bottom 25%) earn around $177 per night.
Average Daily Rate (ADR) Trend by Month in Wooli
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Airbnb Seasonality Analysis & Trends in Wooli (2025)
Peak Season (January, December, April)
- Revenue averages $4,380 per month
- Occupancy rates average 50.1%
- Daily rates average $277
Shoulder Season
- Revenue averages $2,822 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $245
Low Season (March, May, August)
- Revenue drops to average $2,279 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $237
Seasonality Insights for Wooli
- The Airbnb seasonality in Wooli shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wooli's highest earning potential, with monthly revenues capable of climbing to $5,054, occupancy reaching a high of 61.5%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,036, occupancy could drop to 29.7%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wooli.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wooli seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wooli (2025)
Exploring the top neighborhoods for short-term rentals in Wooli? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Beach | The stunning Main Beach is known for its golden sands and is ideal for families and recreational activities. Its close proximity to local restaurants and shops makes it a prime location for tourists. | Wooli River, Natural rock pools, Fishing spots, Local cafes and eateries, Surfing and swimming spots |
| Wooli River | Located along the scenic Wooli River, this area offers beautiful views and a tranquil environment, perfect for nature lovers and those seeking relaxation. | Bushwalking trails, Kayaking and paddleboarding, Fishing excursions, Riverside picnic spots, Birdwatching opportunities |
| Surf Beach | Surf Beach attracts surfers and beachgoers with its fantastic surf conditions and beautiful coastline. It's a popular spot for those looking to enjoy water sports. | Surfing schools, Beachfront picnic areas, Coastal walking tracks, Fishing opportunities, Dolphin watching |
| Grey Cliff | This area provides stunning cliff-top views and is perfect for those who appreciate nature and photography. It’s a less commercialized area with a peaceful atmosphere. | Scenic lookouts, Walking tracks, Wildlife spotting, Photography opportunities, Quiet beaches |
| Wooli Village | Wooli Village is the heart of the community, featuring local shops and a friendly atmosphere. Tourists often enjoy the charm of small-town hospitality here. | Local markets, Community events, Delicious eateries, Cultural experiences, Historical sites |
| North Beach | A less crowded beach offering a more relaxed feel compared to other areas. Ideal for families and those wanting to escape the hustle. | Pristine picnic spots, Calm waters, Family-friendly beaches, Wildlife encounters, Local surf schools |
| Shark Bay | This area is known for its unique rock formations and excellent fishing opportunities. It attracts both tourists and locals looking for adventure. | Fishing charters, Scenic walks, Wildlife tours, Beach activities, Rock formations |
| Bittangabee Bay | A hidden gem with natural beauty and tranquility. Perfect for camping and enjoying nature away from the crowd. | Camping sites, Swimming spots, Scenic trails, Wildlife watching, Quiet beach access |
Understanding Airbnb License Requirements & STR Laws in Wooli (2025)
Yes, Wooli, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wooli to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Wooli (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Woolibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Named top 4 beach shack in Stay Awhile Magazine.
Entire Place • 1 bedroom
Finns beach house, pet friendly. Wooli NSW
Entire Place • 4 bedrooms
Casa Bonita on Wooli Beach
Entire Place • 3 bedrooms
Pipe Dream - River Frontage with Amazing Views
Entire Place • 4 bedrooms
Banksia Beach House on the beach
Entire Place • 4 bedrooms
Endless Summer - Absolute beach front Wooli
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wooli (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wooli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melanie | 12 | $249,747 | 394 | 4.59/5.0 |
| Rod | 5 | $116,038 | 233 | 4.81/5.0 |
| Private Property Collection | 3 | $100,752 | 24 | 3.20/5.0 |
| Danika | 1 | $91,761 | 62 | 5.00/5.0 |
| Richard At The Wooli Holiday U | 4 | $90,196 | 63 | 3.45/5.0 |
| Sally | 2 | $82,363 | 59 | 4.96/5.0 |
| Martine | 1 | $76,731 | 87 | 4.92/5.0 |
| Salty | 1 | $67,062 | 227 | 4.92/5.0 |
| Shachi | 1 | $64,119 | 53 | 4.92/5.0 |
| Gregory | 1 | $39,297 | 76 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wooli.
Dive Deeper: Advanced Wooli STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wooli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWooli Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wooli
- The Wooli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wooli, House properties are the most common (62.8%), reflecting the local real estate landscape.
- Houses represent a significant 62.8% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
Wooli Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wooli
- The dominant room capacity in Wooli is 2 bedrooms listings, making up 44.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.1% of the active Airbnb listings in Wooli, indicating a high concentration in these sizes.
- A significant 48.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wooli.
Wooli Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wooli
- The most common guest capacity trend in Wooli vacation rentals is listings accommodating 6 guests (32.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Wooli STR market, accounting for 58.2% of listings.
- 65.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wooli.
- On average, properties in Wooli are equipped to host 5.8 guests.
Wooli Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wooli
- The most common availability pattern in Wooli falls within the 271-366 days range, representing 46.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wooli (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wooli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.4% of total
2 Nights
14 listings
33.3% of total
3 Nights
2 listings
4.8% of total
4-6 Nights
2 listings
4.8% of total
7-29 Nights
2 listings
4.8% of total
30+ Nights
21 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Wooli is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Wooli, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Wooli hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.4% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wooli.
Wooli Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
10% of total
Super Strict 30 Days
1 listings
2.5% of total
Flexible
1 listings
2.5% of total
Moderate
7 listings
17.5% of total
Firm
7 listings
17.5% of total
Strict
20 listings
50% of total
Cancellation Policy Insights for Wooli
- The prevailing Airbnb cancellation policy trend in Wooli is Strict, used by 50% of listings.
- A majority (67.5%) of hosts in Wooli utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Wooli.
- With 50% using Strict terms, this is a viable option in Wooli, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wooli.
Wooli STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wooli
- The overall average booking lead time for vacation rentals in Wooli is 59 days.
- Guests book furthest in advance for stays during December (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (83 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Wooli.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Wooli averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wooli (2025)
Amenity Prevalence
Amenity Insights for Wooli
- Essential amenities in Wooli that guests expect include: TV, Kitchen, Smoke alarm, Washer, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Cooking basics, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wooli: TV, Kitchen, Smoke alarm, Washer, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wooli to stay competitive.
Wooli Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wooli
- The typical guest profile for Airbnb in Wooli consists of primarily domestic travelers (98%), often arriving from nearby Queensland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 97.5% of guests.
- Key international markets include Australia (97.5%) and United Kingdom (0.7%).
- Top languages spoken are English (78.6%) followed by Italian (4.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Queensland and Brisbane.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wooli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |
| Uki | 14 | $3,492 | $275.12 | 40% |
| Gold Coast City | 5,526 | $3,362 | $265.25 | 51% |
| Bogangar | 117 | $3,299 | $350.07 | 42% |
| Suffolk Park | 188 | $3,161 | $375.75 | 46% |