Wollongong City Council Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Wollongong City Council in 2025? Explore comprehensive Airbnb analytics for Wollongong City Council, New South Wales, Australia to uncover income potential. This 2025 STR market report for Wollongong City Council, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 601 active listings.
Whether you're considering an Airbnb investment in Wollongong City Council, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wollongong City Council Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wollongong City Council Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wollongong City Council (2025)
Understanding the monthly revenue variations for Airbnb listings in Wollongong City Council is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wollongong City Council is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wollongong City Council across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,231+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,432 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,630 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,483, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wollongong City Council
Wollongong City Council Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wollongong City Council STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wollongong City Council:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wollongong City Council
Average Daily Rate (ADR) Airbnb Trends in Wollongong City Council (2025)
Effective short term rental pricing strategy in Wollongong City Council involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wollongong City Council typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $493+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $312 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Wollongong City Council
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Airbnb Seasonality Analysis & Trends in Wollongong City Council (2025)
Peak Season (December, January, April)
- Revenue averages $4,545 per month
- Occupancy rates average 54.4%
- Daily rates average $263
Shoulder Season
- Revenue averages $3,324 per month
- Occupancy maintains around 46.8%
- Daily rates hold near $255
Low Season (February, March, August)
- Revenue drops to average $2,690 per month
- Occupancy decreases to average 44.8%
- Daily rates adjust to average $241
Seasonality Insights for Wollongong City Council
- The Airbnb seasonality in Wollongong City Council shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wollongong City Council's highest earning potential, with monthly revenues capable of climbing to $4,882, occupancy reaching a high of 58.3%, and ADRs peaking at $264.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,652, occupancy could drop to 40.2%, and ADRs may adjust down to $231.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wollongong City Council.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wollongong City Council seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wollongong City Council (2025)
Exploring the top neighborhoods for short-term rentals in Wollongong City Council? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Wollongong | A picturesque area known for its beaches, cafes, and proximity to the city center. Ideal for tourists looking for a beach getaway with easy access to amenities. | North Wollongong Beach, Wollongong Harbour, The Illawarra Museum, Wollongong Art Gallery, Botanic Garden Wollongong |
| Wollongong CBD | The bustling heart of Wollongong, offering a mix of shopping, dining, and cultural attractions. Perfect for urban travelers wanting to experience city life. | Crown Street Mall, WIN Entertainment Centre, Wollongong Town Hall, Illawarra Performing Arts Centre, Local shops and eateries |
| Wollongong South | A family-friendly suburb close to the beach and local parks. Great for families and those seeking a quieter stay while still being near the coast. | Coledale Beach, Wollongong Golf Club, South Beach, Lake Illawarra, Local parks |
| Thirroul | A charming coastal suburb with a laid-back vibe, popular for its surf culture and relaxation spots. Attracts beach lovers and those looking for a more tranquil stay. | Thirroul Beach, Thirroul Village shops, Various local cafes, Sea Cliff Bridge, Wollongong Botanic Garden |
| Kiama | Famous for its blowhole and stunning coastal scenery. A short drive from Wollongong, it's a great choice for tourists wanting to explore the South Coast. | Kiama Blowhole, Kiama Lighthouse, Minnamurra Rainforest, Local beaches, Kiama Harbour |
| Bellambi | A coastal suburb with direct access to beautiful beaches, ideal for water sports enthusiasts and families. | Bellambi Beach, Bellambi Lagoon, Fishing spots, Local parks |
| Aussie Beach | A less commercialized beach area that attracts visitors seeking a peaceful and nature-oriented experience. | Little Austi Beach, Walking trails, Scenic views, Local wildlife |
| Shellharbour | A beautiful coastal town known for its maritime activities and vibrant shopping precincts. Great for families and fun seekers. | Shellharbour Beach, The Shellharbour Club, Stockland Shellharbour, Local cafes and restaurants, Fishing and boating opportunities |
Understanding Airbnb License Requirements & STR Laws in Wollongong City Council (2025)
Yes, Wollongong City Council, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wollongong City Council to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Wollongong City Council (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wollongong City Councilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Luxury @ Sandon Point
Entire Place • 5 bedrooms
Ocean Vista Escape—A Lofty Beachfront Penthouse
Entire Place • 5 bedrooms
Cowley House – stunning entertainer, views, pool
Entire Place • 7 bedrooms
Beachside getaway
Entire Place • 5 bedrooms
Inara Thirroul
Entire Place • 5 bedrooms
Bulli Paradiso!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wollongong City Council (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wollongong City Council based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marty And Jade | 28 | $1,880,845 | 1303 | 4.84/5.0 |
| Tracey | 16 | $983,916 | 734 | 4.63/5.0 |
| AirKeeper | 6 | $344,842 | 66 | 4.27/5.0 |
| Holiday Rental Specialists | 3 | $325,284 | 90 | 4.69/5.0 |
| Netally | 5 | $233,772 | 507 | 4.88/5.0 |
| James | 2 | $229,720 | 130 | 4.83/5.0 |
| Kula | 4 | $215,372 | 130 | 4.75/5.0 |
| Sanjay | 6 | $198,372 | 811 | 4.79/5.0 |
| Sue | 3 | $183,874 | 182 | 4.99/5.0 |
| Pauline | 6 | $181,796 | 938 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wollongong City Council.
Dive Deeper: Advanced Wollongong City Council STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wollongong City Council. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWollongong City Council Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wollongong City Council
- The Wollongong City Council Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 601 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wollongong City Council, House properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 48.3% portion, catering likely to families or larger groups.
- The presence of 12.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 1.7%) offer potential for unique stay experiences.
Wollongong City Council Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wollongong City Council
- The dominant room capacity in Wollongong City Council is 1 bedroom listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.0% of the active Airbnb listings in Wollongong City Council, indicating a high concentration in these sizes.
- A significant 35.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wollongong City Council.
Wollongong City Council Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wollongong City Council
- The most common guest capacity trend in Wollongong City Council vacation rentals is listings accommodating 2 guests (26.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wollongong City Council STR market, accounting for 48.3% of listings.
- 35.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wollongong City Council.
- On average, properties in Wollongong City Council are equipped to host 4.3 guests.
Wollongong City Council Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wollongong City Council
- The most common availability pattern in Wollongong City Council falls within the 91-180 days range, representing 32.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wollongong City Council (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wollongong City Council Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
141 listings
24.7% of total
2 Nights
188 listings
32.9% of total
3 Nights
34 listings
5.9% of total
4-6 Nights
20 listings
3.5% of total
7-29 Nights
15 listings
2.6% of total
30+ Nights
174 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Wollongong City Council is 2 Nights, adopted by 32.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Wollongong City Council, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.9% of Wollongong City Council hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wollongong City Council.
Wollongong City Council Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
5 listings
0.9% of total
Flexible
125 listings
22.4% of total
Moderate
205 listings
36.8% of total
Firm
133 listings
23.9% of total
Strict
88 listings
15.8% of total
Cancellation Policy Insights for Wollongong City Council
- The prevailing Airbnb cancellation policy trend in Wollongong City Council is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (59.2%) and stricter (39.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Wollongong City Council.
- Regularly review your cancellation policy against competitors and market demand shifts in Wollongong City Council.
Wollongong City Council STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wollongong City Council
- The overall average booking lead time for vacation rentals in Wollongong City Council is 47 days.
- Guests book furthest in advance for stays during December (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Wollongong City Council.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Wollongong City Council averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wollongong City Council (2025)
Amenity Prevalence
Amenity Insights for Wollongong City Council
- Essential amenities in Wollongong City Council that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wollongong City Council: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wollongong City Council to stay competitive.
Wollongong City Council Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wollongong City Council
- The typical guest profile for Airbnb in Wollongong City Council consists of primarily domestic travelers (89%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 89.1% of guests.
- Key international markets include Australia (89.1%) and United Kingdom (2.3%).
- Top languages spoken are English (68.8%) followed by Chinese (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wollongong City Council Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,349 | $600.00 | 42% |
| Berry | 115 | $6,185 | $540.04 | 41% |
| Jaspers Brush | 13 | $5,600 | $510.06 | 37% |
| Burrawang | 11 | $5,005 | $523.75 | 43% |
| Berrima | 44 | $4,756 | $426.34 | 42% |
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Robertson | 44 | $4,655 | $375.71 | 40% |
| Dora Creek | 17 | $4,613 | $370.02 | 45% |
| Bombo | 10 | $4,613 | $503.00 | 39% |
| Exeter | 30 | $4,595 | $519.08 | 38% |