Ulladulla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Ulladulla in 2025? Explore comprehensive Airbnb analytics for Ulladulla, New South Wales, Australia to uncover income potential. This 2025 STR market report for Ulladulla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Ulladulla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ulladulla Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ulladulla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ulladulla (2025)
Understanding the monthly revenue variations for Airbnb listings in Ulladulla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ulladulla is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ulladulla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,408+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,172 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,251 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,123, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ulladulla
Ulladulla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ulladulla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ulladulla:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ulladulla
Average Daily Rate (ADR) Airbnb Trends in Ulladulla (2025)
Effective short term rental pricing strategy in Ulladulla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ulladulla typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $497+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $377 or more.
- Typical properties (Median) charge around $260 per night.
- Entry-level properties (Bottom 25%) earn around $161 per night.
Average Daily Rate (ADR) Trend by Month in Ulladulla
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Airbnb Seasonality Analysis & Trends in Ulladulla (2025)
Peak Season (January, December, June)
- Revenue averages $4,279 per month
- Occupancy rates average 38.7%
- Daily rates average $304
Shoulder Season
- Revenue averages $2,940 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $280
Low Season (March, August, September)
- Revenue drops to average $1,877 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $269
Seasonality Insights for Ulladulla
- The Airbnb seasonality in Ulladulla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ulladulla's highest earning potential, with monthly revenues capable of climbing to $4,791, occupancy reaching a high of 47.8%, and ADRs peaking at $328.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,539, occupancy could drop to 23.8%, and ADRs may adjust down to $261.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ulladulla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ulladulla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ulladulla (2025)
Exploring the top neighborhoods for short-term rentals in Ulladulla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ulladulla Harbour | A picturesque harbor area that attracts tourists with its stunning ocean views and proximity to restaurants and cafés. Ideal for travelers looking to enjoy water activities and coastal charm. | Ulladulla Harbour, Fitzroy Falls, Mollymook Beach, Dunns Swamp, Burrill Lake |
| Mollymook Beach | Famous for its beautiful beach and golf club, Mollymook Beach offers a relaxing atmosphere with opportunities for swimming and sunbathing. Popular among families and couples. | Mollymook Golf Club, Mollymook Beach, Cupitt's Winery, Narrawallee Beach, Ulladulla Wildflower Reserve |
| Burrill Lake | A tranquil lakeside area perfect for nature lovers and those wanting a peaceful retreat. It's great for fishing, kayaking, and enjoying the local wildlife. | Burrill Lake, Burrill Beach, Wandean Beach, Burrill Lake Nature Reserve, Fishing and boating activities |
| Landsdowne | This quiet area offers a beautiful natural setting, with large blocks and serene surroundings, appealing to those who seek a stay away from the hustle and bustle. | Landsdowne Nature Reserve, Nearby hiking trails, Wine tasting in the Shoalhaven region, Scenic drives, Community events |
| Ulladulla Town Centre | Central to shopping, dining, and entertainment, the town center is attractive for visitors who want to experience the local culture and conveniences. | Ulladulla IGA, Local markets, Shoalhaven Coast Wine Region, Art galleries, Cafes and restaurants |
| Narrawallee | Known for its scenic beach and family-friendly environment, Narrawallee is a sought-after spot for beach vacations, ideal for families and beachgoers. | Narrawallee Beach, Narrawallee Inlet, Walking trails, Local wildlife, Nearby surf spots |
| Warden Head Lighthouse | A historic lighthouse area with stunning coastal views, perfect for visitors interested in photography and scenic walks. Ideal for romantic getaways. | Warden Head Lighthouse, Coastal walking tracks, Stunning ocean views, Nearby beaches, Historical significance |
| Riverview | A residential area with a blend of riverside charm and proximity to the town, appealing to those who wish for a peaceful community feeling with easy access to amenities. | Riverview Reserve, Shoalhaven River excursions, Local parks, Community events, Picnicking areas |
Understanding Airbnb License Requirements & STR Laws in Ulladulla (2025)
Yes, Ulladulla, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ulladulla to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 88% licensed listings)
Top Performing Airbnb Properties in Ulladulla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ulladullabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mollymook Resort
Entire Place • 4 bedrooms
Ocean Overlook
Entire Place • 2 bedrooms
The Farmhouse at Cupitt's Estate
Entire Place • 4 bedrooms
Kings Point Lake House - Lakefront Family Getaway
Entire Place • 4 bedrooms
Waters Edge
Entire Place • 2 bedrooms
Aria Shores
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ulladulla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ulladulla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 7 | $263,701 | 123 | 4.18/5.0 |
| Mollymook/Milton | 5 | $187,722 | 66 | 4.35/5.0 |
| Platinum Escapes Holiday Manag | 5 | $120,782 | 81 | 3.84/5.0 |
| McGrath | 7 | $116,332 | 47 | 2.62/5.0 |
| Where We Escape | 4 | $102,767 | 37 | 4.63/5.0 |
| Rasha | 3 | $91,053 | 23 | 4.93/5.0 |
| Thérèse | 2 | $85,464 | 270 | 4.83/5.0 |
| Melanie | 1 | $81,950 | 266 | 4.90/5.0 |
| Rosie | 1 | $66,383 | 11 | 5.00/5.0 |
| Renee | 1 | $65,215 | 71 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ulladulla.
Dive Deeper: Advanced Ulladulla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ulladulla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUlladulla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ulladulla
- The Ulladulla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ulladulla, House properties are the most common (70.5%), reflecting the local real estate landscape.
- Houses represent a significant 70.5% portion, catering likely to families or larger groups.
- The presence of 8.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.2%) offer potential for unique stay experiences.
Ulladulla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ulladulla
- The dominant room capacity in Ulladulla is 3 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 57.9% of the active Airbnb listings in Ulladulla, indicating a high concentration in these sizes.
- A significant 62.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ulladulla.
Ulladulla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ulladulla
- The most common guest capacity trend in Ulladulla vacation rentals is listings accommodating 8+ guests (32.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ulladulla STR market, accounting for 58.9% of listings.
- 61.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ulladulla.
- On average, properties in Ulladulla are equipped to host 5.6 guests.
Ulladulla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ulladulla
- The most common availability pattern in Ulladulla falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ulladulla (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ulladulla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
18.3% of total
2 Nights
24 listings
25.8% of total
3 Nights
3 listings
3.2% of total
4-6 Nights
6 listings
6.5% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
42 listings
45.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ulladulla is 30+ Nights, adopted by 45.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.2%) caters to monthly stays (30+ nights) in Ulladulla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.2% of Ulladulla hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ulladulla.
Ulladulla Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
22 listings
26.2% of total
Super Strict 60 Days
2 listings
2.4% of total
Flexible
8 listings
9.5% of total
Moderate
15 listings
17.9% of total
Firm
16 listings
19% of total
Strict
21 listings
25% of total
Cancellation Policy Insights for Ulladulla
- The prevailing Airbnb cancellation policy trend in Ulladulla is Super Strict 30 Days, used by 26.2% of listings.
- There's a relatively balanced mix between guest-friendly (27.4%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 26.2% market standard in Ulladulla.
- Regularly review your cancellation policy against competitors and market demand shifts in Ulladulla.
Ulladulla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ulladulla
- The overall average booking lead time for vacation rentals in Ulladulla is 53 days.
- Guests book furthest in advance for stays during December (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (65 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Ulladulla.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Ulladulla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ulladulla (2025)
Amenity Prevalence
Amenity Insights for Ulladulla
- Essential amenities in Ulladulla that guests expect include: Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ulladulla: Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ulladulla to stay competitive.
Ulladulla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ulladulla
- The typical guest profile for Airbnb in Ulladulla consists of primarily domestic travelers (91%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.2% of guests.
- Key international markets include Australia (91.2%) and United Kingdom (2.8%).
- Top languages spoken are English (64.8%) followed by Spanish (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and Canberra.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ulladulla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,349 | $600.00 | 42% |
| Berry | 115 | $6,185 | $540.04 | 41% |
| Jaspers Brush | 13 | $5,600 | $510.06 | 37% |
| Burrawang | 11 | $5,005 | $523.75 | 43% |
| Berrima | 44 | $4,756 | $426.34 | 42% |
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Robertson | 44 | $4,655 | $375.71 | 40% |
| Bombo | 10 | $4,613 | $503.00 | 39% |
| Exeter | 30 | $4,595 | $519.08 | 38% |
| Gerringong | 121 | $4,483 | $486.76 | 37% |