Thredbo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Thredbo in 2025? Explore comprehensive Airbnb analytics for Thredbo, New South Wales, Australia to uncover income potential. This 2025 STR market report for Thredbo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 270 active listings.
Whether you're considering an Airbnb investment in Thredbo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thredbo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thredbo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thredbo (2025)
Understanding the monthly revenue variations for Airbnb listings in Thredbo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thredbo is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thredbo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,734+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,506 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,378 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,801, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thredbo
Thredbo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thredbo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thredbo:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thredbo
Average Daily Rate (ADR) Airbnb Trends in Thredbo (2025)
Effective short term rental pricing strategy in Thredbo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thredbo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $817+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $655 or more.
- Typical properties (Median) charge around $492 per night.
- Entry-level properties (Bottom 25%) earn around $337 per night.
Average Daily Rate (ADR) Trend by Month in Thredbo
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Airbnb Seasonality Analysis & Trends in Thredbo (2025)
Peak Season (July, August, June)
- Revenue averages $8,780 per month
- Occupancy rates average 38.9%
- Daily rates average $714
Shoulder Season
- Revenue averages $3,234 per month
- Occupancy maintains around 22.8%
- Daily rates hold near $466
Low Season (February, October, November)
- Revenue drops to average $2,152 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $430
Seasonality Insights for Thredbo
- The Airbnb seasonality in Thredbo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thredbo's highest earning potential, with monthly revenues capable of climbing to $11,851, occupancy reaching a high of 51.4%, and ADRs peaking at $776.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,055, occupancy could drop to 15.5%, and ADRs may adjust down to $366.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thredbo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thredbo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thredbo (2025)
Exploring the top neighborhoods for short-term rentals in Thredbo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thredbo Village | The heart of the Thredbo ski resort, offering direct access to ski lifts and the vibrant village atmosphere. It's perfect for both winter enthusiasts and summer hikers. | Thredbo Ski Resort, Kosciuszko National Park, Thredbo Alpine Village, Thredbo River, Summer hiking trails |
| Eagles Nest | A serene area offering stunning views and a peaceful environment, ideal for couples and families looking for a tranquil getaway, yet close to Thredbo sledding and skiing. | Eagles Nest Lookout, Thredbo Valley Track, Alpine hiking trails, Local wildlife sightings |
| Friday Flat | An excellent area for families with easy access to beginner ski slopes and summer activities, making it perfect for family retreats and gatherings. | Friday Flat Ski Area, Thredbo Sled Dogs, Mountain biking trails, Fishing spots nearby |
| Thredbo Heights | Overlooking the village, this area provides beautiful views of the ski fields and mountains, attracting those who want a luxurious experience with proximity to amenities. | Scenic viewpoints, Thredbo Village access, Spa and wellness centers |
| Merrits Height | A quieter, more secluded location that still offers easy access to the ski slopes, popular with guests looking for a less bustling stay and closer proximity to nature. | Thredbo Ski Slopes, Mountain biking trails, Nature walks |
| The Basin | A beautiful valley area famous for its tranquil atmosphere, perfect for guests wanting an escape into nature while still enjoying nearby ski facilities. | Basin views, Wildflower spotting, Alpine eco-tours |
| Ski-In/Ski-Out Lodges | Properties that allow guests to ski right from their accommodations, highly sought after by serious skiers and outdoor adventure lovers. | Convenient access to lifts, Ski rental services, Après-ski entertainment |
| Thredbo Creek | Offers unique creekside properties, ideal for those looking to enjoy nature's tranquility, picturesque settings, and proximity to great walking trails. | Thredbo Creek, Scenic walking paths, Wildlife observation, Picnic spots |
Understanding Airbnb License Requirements & STR Laws in Thredbo (2025)
Yes, Thredbo, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thredbo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Thredbo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thredbobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sevens Ski Lodge | Thredbo | Cost-effective | 4BR
Entire Place • 4 bedrooms
Super Central 4-Bedroom Apt
Entire Place • 4 bedrooms
4 Bdrm, 2bth, 150m to Skis Slopes
Entire Place • 4 bedrooms
Thredbo - 3 Bedrooms, Two Living Areas, office
Entire Place • 3 bedrooms
Lantern 10 Mountain Style Deluxe Apartment
Entire Place • 1 bedroom
Golden Eagle 2
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thredbo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thredbo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thredbo Ski Accommodation | 97 | $2,527,415 | 599 | 4.17/5.0 |
| Kayleigh & Angel | 61 | $2,306,779 | 1876 | 4.57/5.0 |
| Belle Property Escapes Snowy M | 35 | $923,964 | 75 | 1.33/5.0 |
| Olivier | 20 | $416,232 | 78 | 3.22/5.0 |
| Molly | 6 | $400,646 | 40 | 2.35/5.0 |
| Bruce | 6 | $268,951 | 36 | 3.58/5.0 |
| Jane | 3 | $142,992 | 8 | 3.33/5.0 |
| Monique | 2 | $123,709 | 496 | 4.94/5.0 |
| Mark | 1 | $117,902 | 187 | 4.83/5.0 |
| Natasha | 1 | $108,882 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thredbo.
Dive Deeper: Advanced Thredbo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thredbo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThredbo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thredbo
- The Thredbo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 270 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thredbo, Apartment/Condo properties are the most common (57%), reflecting the local real estate landscape.
- Houses represent a significant 38.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.4%) offer potential for unique stay experiences.
Thredbo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thredbo
- The dominant room capacity in Thredbo is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.6% of the active Airbnb listings in Thredbo, indicating a high concentration in these sizes.
- A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thredbo.
Thredbo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thredbo
- The most common guest capacity trend in Thredbo vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Thredbo STR market, accounting for 54.5% of listings.
- 47.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thredbo.
- On average, properties in Thredbo are equipped to host 5.3 guests.
Thredbo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thredbo
- The most common availability pattern in Thredbo falls within the 271-366 days range, representing 81.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Thredbo (54.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thredbo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
3.5% of total
2 Nights
147 listings
57% of total
3 Nights
8 listings
3.1% of total
4-6 Nights
11 listings
4.3% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
81 listings
31.4% of total
Key Insights
- The most prevalent minimum stay requirement in Thredbo is 2 Nights, adopted by 57% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.5%) of the Thredbo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.4%) caters to monthly stays (30+ nights) in Thredbo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57% of Thredbo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.5% currently do.
- A 2-night minimum appears standard (57%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 31.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thredbo.
Thredbo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
11 listings
5.1% of total
Super Strict 60 Days
166 listings
77.2% of total
Moderate
5 listings
2.3% of total
Firm
12 listings
5.6% of total
Strict
21 listings
9.8% of total
Cancellation Policy Insights for Thredbo
- The prevailing Airbnb cancellation policy trend in Thredbo is Super Strict 60 Days, used by 77.2% of listings.
- There's a relatively balanced mix between guest-friendly (2.3%) and stricter (15.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 77.2% market standard in Thredbo.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Thredbo.
Thredbo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thredbo
- The overall average booking lead time for vacation rentals in Thredbo is 76 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Thredbo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Thredbo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thredbo (2025)
Amenity Prevalence
Amenity Insights for Thredbo
- Essential amenities in Thredbo that guests expect include: TV, Heating, Kitchen, Washer, Dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Smoke alarm, Oven are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thredbo: TV, Heating, Kitchen, Washer, Dryer.
- Prioritize adding missing essentials: Heating, Kitchen, Washer, Dryer.
- Consider adding popular differentiators like Refrigerator or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thredbo to stay competitive.
Thredbo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thredbo
- The typical guest profile for Airbnb in Thredbo consists of primarily domestic travelers (95%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.8% of guests.
- Key international markets include Australia (94.8%) and United Kingdom (1.5%).
- Top languages spoken are English (68.9%) followed by French (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thredbo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Pambula Beach | 62 | $2,736 | $259.15 | 44% |
| Anglers Reach | 10 | $2,605 | $226.67 | 46% |
| Jindabyne | 519 | $2,591 | $397.17 | 33% |
| Merimbula | 200 | $2,470 | $259.86 | 39% |
| Gundaroo | 13 | $2,405 | $270.15 | 36% |
| Bungendore | 10 | $2,401 | $185.52 | 43% |
| Mount Beauty | 111 | $2,387 | $237.19 | 41% |