Tathra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Tathra in 2025? Explore comprehensive Airbnb analytics for Tathra, New South Wales, Australia to uncover income potential. This 2025 STR market report for Tathra, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Tathra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tathra Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tathra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tathra (2025)
Understanding the monthly revenue variations for Airbnb listings in Tathra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tathra is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tathra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,651+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,953 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,390 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,295, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tathra
Tathra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tathra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tathra:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tathra
Average Daily Rate (ADR) Airbnb Trends in Tathra (2025)
Effective short term rental pricing strategy in Tathra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tathra typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $283 or more.
- Typical properties (Median) charge around $219 per night.
- Entry-level properties (Bottom 25%) earn around $168 per night.
Average Daily Rate (ADR) Trend by Month in Tathra
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Airbnb Seasonality Analysis & Trends in Tathra (2025)
Peak Season (January, December, April)
- Revenue averages $4,148 per month
- Occupancy rates average 49.3%
- Daily rates average $257
Shoulder Season
- Revenue averages $2,671 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $230
Low Season (June, July, August)
- Revenue drops to average $1,935 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $227
Seasonality Insights for Tathra
- The Airbnb seasonality in Tathra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tathra's highest earning potential, with monthly revenues capable of climbing to $4,859, occupancy reaching a high of 55.0%, and ADRs peaking at $281.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,819, occupancy could drop to 25.8%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tathra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tathra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tathra (2025)
Exploring the top neighborhoods for short-term rentals in Tathra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tathra Beach | Tathra Beach is a beautiful destination known for its stunning coastline and relaxed atmosphere. It attracts families and surfers, making it ideal for vacation rentals. | Tathra Beach, Tathra Wharf, Mimosa Rocks National Park, Tathra Headland, Kianinny Bay |
| Humpback Whale Watching | An incredible location for whale watching during migration season, attracting tourists looking for unique wildlife experiences. | Whale Watching Tours, Tathra Head, Bega River, Mimosa Rocks National Park |
| Tathra Forest | Surrounded by nature and great hiking trails, Tathra Forest ensures a peaceful getaway for those looking to escape the city. | Walking Trails, Bird Watching, Nature Parks, Kianinny Bay |
| Tathra Village | A charming coastal village with shops and cafes, perfect for tourists who enjoy a small-town atmosphere with local flavors. | Tathra Hotel, Local Art Galleries, Shops, Cafes |
| Bega Cheese Heritage Centre | Cultural attraction that highlights the region's farming history, ideal for food lovers and cultural tourists. | Bega Cheese Factory Tour, Local Cheese Tastings, Bega River |
| Mimosa Rocks National Park | Popular among nature lovers and adventure seekers, this national park offers stunning coastal beauty and diverse landscapes. | Beaches, Walking Trails, Camping Spots, Marine Environments |
| Nearby Merimbula | Just a short drive away, Merimbula offers additional attractions and a lively atmosphere, expanding the potential guest market. | Merimbula Beach, Merimbula Boardwalk, Wharf, Merimbula Lake |
| Kianinny Bay | A tranquil bay ideal for water sports and relaxation, perfect for families and couples seeking a quiet retreat. | Kayaking, Snorkeling, Picnic Areas, Calm Waters |
Understanding Airbnb License Requirements & STR Laws in Tathra (2025)
Yes, Tathra, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tathra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Tathra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tathrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Dune House
Entire Place • 5 bedrooms
Seatons - Aussie Beach House Overlooking the Sea
Entire Place • 3 bedrooms
Wild Views
Entire Place • 4 bedrooms
Cabin Getaway in Tathra
Entire Place • 1 bedroom
Tathra Panorama Holiday House
Entire Place • 2 bedrooms
Beach Street
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tathra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tathra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natalie | 17 | $289,079 | 250 | 4.71/5.0 |
| Gabi | 4 | $189,449 | 135 | 3.74/5.0 |
| Tathra Beach House | 8 | $115,099 | 11 | 0.60/5.0 |
| Hayley | 1 | $75,222 | 36 | 4.97/5.0 |
| Katie | 2 | $66,527 | 200 | 4.88/5.0 |
| Lisa 0488(No)526(No)299 | 1 | $53,433 | 11 | 4.91/5.0 |
| David | 1 | $50,530 | 3 | 4.67/5.0 |
| Gillian And Chris | 1 | $50,201 | 214 | 5.00/5.0 |
| Kim | 1 | $45,138 | 163 | 4.99/5.0 |
| Terry | 1 | $40,591 | 44 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tathra.
Dive Deeper: Advanced Tathra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tathra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTathra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tathra
- The Tathra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tathra, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Tathra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tathra
- The dominant room capacity in Tathra is 2 bedrooms listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Tathra, indicating a high concentration in these sizes.
- A significant 42.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tathra.
Tathra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tathra
- The most common guest capacity trend in Tathra vacation rentals is listings accommodating 4 guests (31.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Tathra STR market, accounting for 55.6% of listings.
- 42.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tathra.
- On average, properties in Tathra are equipped to host 5.2 guests.
Tathra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tathra
- The most common availability pattern in Tathra falls within the 271-366 days range, representing 53.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tathra (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tathra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
3.8% of total
2 Nights
15 listings
28.3% of total
3 Nights
11 listings
20.8% of total
4-6 Nights
5 listings
9.4% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
19 listings
35.8% of total
Key Insights
- The most prevalent minimum stay requirement in Tathra is 30+ Nights, adopted by 35.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.8%) caters to monthly stays (30+ nights) in Tathra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.8% of Tathra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tathra.
Tathra Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
4.5% of total
Flexible
5 listings
11.4% of total
Moderate
4 listings
9.1% of total
Firm
15 listings
34.1% of total
Strict
18 listings
40.9% of total
Cancellation Policy Insights for Tathra
- The prevailing Airbnb cancellation policy trend in Tathra is Strict, used by 40.9% of listings.
- A majority (75.0%) of hosts in Tathra utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.9% market standard in Tathra.
- With 40.9% using Strict terms, this is a viable option in Tathra, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tathra.
Tathra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tathra
- The overall average booking lead time for vacation rentals in Tathra is 64 days.
- Guests book furthest in advance for stays during January (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (92 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Tathra.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Tathra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tathra (2025)
Amenity Prevalence
Amenity Insights for Tathra
- Essential amenities in Tathra that guests expect include: Kitchen, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tathra: Kitchen, Smoke alarm, Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Cooking basics or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tathra to stay competitive.
Tathra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tathra
- The typical guest profile for Airbnb in Tathra consists of primarily domestic travelers (93%), often arriving from nearby Canberra, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.5% of guests.
- Key international markets include Australia (92.5%) and United Kingdom (2.4%).
- Top languages spoken are English (73%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Canberra and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tathra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Callala Beach | 141 | $4,184 | $445.52 | 36% |
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Hyams Beach | 104 | $3,791 | $448.61 | 33% |
| Huskisson | 213 | $3,731 | $333.35 | 40% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Bendalong | 29 | $3,471 | $380.53 | 30% |
| Myola | 11 | $3,317 | $414.89 | 31% |
| Shoalhaven City Council | 1,122 | $3,269 | $381.96 | 35% |
| Vincentia | 409 | $3,122 | $351.92 | 36% |