Shoalhaven Heads Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Shoalhaven Heads in 2025? Explore comprehensive Airbnb analytics for Shoalhaven Heads, New South Wales, Australia to uncover income potential. This 2025 STR market report for Shoalhaven Heads, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Shoalhaven Heads, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shoalhaven Heads Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shoalhaven Heads Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shoalhaven Heads (2025)
Understanding the monthly revenue variations for Airbnb listings in Shoalhaven Heads is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shoalhaven Heads is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shoalhaven Heads across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,850+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,634 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,553 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,158, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shoalhaven Heads
Shoalhaven Heads Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shoalhaven Heads STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shoalhaven Heads:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shoalhaven Heads
Average Daily Rate (ADR) Airbnb Trends in Shoalhaven Heads (2025)
Effective short term rental pricing strategy in Shoalhaven Heads involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shoalhaven Heads typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $570+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $427 or more.
- Typical properties (Median) charge around $251 per night.
- Entry-level properties (Bottom 25%) earn around $173 per night.
Average Daily Rate (ADR) Trend by Month in Shoalhaven Heads
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Airbnb Seasonality Analysis & Trends in Shoalhaven Heads (2025)
Peak Season (January, December, November)
- Revenue averages $4,835 per month
- Occupancy rates average 44.9%
- Daily rates average $343
Shoulder Season
- Revenue averages $3,201 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $302
Low Season (July, August, September)
- Revenue drops to average $2,509 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $281
Seasonality Insights for Shoalhaven Heads
- The Airbnb seasonality in Shoalhaven Heads shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shoalhaven Heads's highest earning potential, with monthly revenues capable of climbing to $5,601, occupancy reaching a high of 50.5%, and ADRs peaking at $359.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,191, occupancy could drop to 26.1%, and ADRs may adjust down to $277.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shoalhaven Heads.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shoalhaven Heads seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shoalhaven Heads (2025)
Exploring the top neighborhoods for short-term rentals in Shoalhaven Heads? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shoalhaven Heads Beach | A beautiful beachfront location known for its stunning coastal views and relaxed atmosphere. Ideal for families and beach lovers looking for a peaceful getaway. | Shoalhaven Heads Beach, Blacket Park, Estuary Boardwalk, Shoalhaven River, local surf spots |
| Seven Mile Beach | Famous for its long stretch of sandy beach and perfect for swimming, surfing, and relaxing. A great location for tourists seeking sun and water activities. | Seven Mile Beach, surf schools, national parks nearby, scenic lookouts, picnic areas |
| Crookhaven Heads | A quaint coastal village known for its rich fishing heritage and access to both river and ocean activities. Excellent for fishing enthusiasts and nature lovers. | Crookhaven River, fishing spots, the historic lighthouse, local cafes, nature trails |
| Berry | A charming town in the hinterland known for its boutique shops and eateries. A wonderful spot for visitors looking for countryside charm and local produce. | Berry Markets, Berry Historic Museum, local farms, charming cafes, scenic drives |
| Jervis Bay | Renowned for its pristine beaches and crystal clear waters, making it a prime location for tourists. Perfect for water sports and exploring marine life. | Hyams Beach, Booderee National Park, Jervis Bay Wild, whale watching, snorkeling tours |
| Huskisson | A vibrant coastal town with a lively atmosphere, offering direct access to the stunning Jervis Bay. Great for nightlife and dining experiences. | Huskisson Beach, Jervis Bay Marine Park, dolphin cruises, local restaurants, waterfront parks |
| Nowra | The commercial hub of the Shoalhaven area, offering various attractions including art galleries and local markets. A great base for exploring the region. | Nowra Showground, local art galleries, Shoalhaven River, Nowra Farmers Market, Botanic Gardens |
| Callala Bay | A quiet, family-friendly destination with beautiful beaches. Perfect for those seeking relaxation away from the busy tourist spots. | Callala Beach, Jervis Bay National Park, water sports, local picnic areas, nature reserves |
Understanding Airbnb License Requirements & STR Laws in Shoalhaven Heads (2025)
Yes, Shoalhaven Heads, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shoalhaven Heads to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Shoalhaven Heads (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shoalhaven Headsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
River Shack
Entire Place • 3 bedrooms
Aloha - Short Drive to Berry & The Beach
Entire Place • 4 bedrooms
The Heads House
Entire Place • 3 bedrooms
Shoalhaven Escape - Walk to Beach or River
Entire Place • 4 bedrooms
Shellhaven – beach house
Entire Place • 3 bedrooms
By The River-River front location with water views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shoalhaven Heads (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shoalhaven Heads based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday Rental Specialists | 2 | $170,696 | 17 | 4.82/5.0 |
| Coast And Country Holidays | 5 | $102,970 | 29 | 2.73/5.0 |
| Heads Hotel | 8 | $95,230 | 98 | 2.86/5.0 |
| Professional Holiday Homes | 1 | $90,893 | 116 | 4.68/5.0 |
| Sophie | 1 | $89,548 | 58 | 4.95/5.0 |
| Gay | 1 | $89,133 | 27 | 4.93/5.0 |
| AirKeeper | 2 | $65,761 | 15 | 4.30/5.0 |
| Michelle | 3 | $61,130 | 44 | 4.91/5.0 |
| Dianne | 1 | $58,565 | 139 | 4.96/5.0 |
| Trevor & Karen | 1 | $58,436 | 103 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shoalhaven Heads.
Dive Deeper: Advanced Shoalhaven Heads STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shoalhaven Heads. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShoalhaven Heads Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shoalhaven Heads
- The Shoalhaven Heads Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shoalhaven Heads, House properties are the most common (83%), reflecting the local real estate landscape.
- Houses represent a significant 83% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, outdoor/unique, unique stays, hotel/boutique (combined 10.6%) offer potential for unique stay experiences.
Shoalhaven Heads Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shoalhaven Heads
- The dominant room capacity in Shoalhaven Heads is 4 bedrooms listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 57.4% of the active Airbnb listings in Shoalhaven Heads, indicating a high concentration in these sizes.
- A significant 61.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shoalhaven Heads.
Shoalhaven Heads Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shoalhaven Heads
- The most common guest capacity trend in Shoalhaven Heads vacation rentals is listings accommodating 8+ guests (46.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shoalhaven Heads STR market, accounting for 63.8% of listings.
- 63.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shoalhaven Heads.
- On average, properties in Shoalhaven Heads are equipped to host 5.8 guests.
Shoalhaven Heads Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shoalhaven Heads
- The most common availability pattern in Shoalhaven Heads falls within the 271-366 days range, representing 53.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shoalhaven Heads (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shoalhaven Heads Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
12.5% of total
2 Nights
12 listings
30% of total
3 Nights
3 listings
7.5% of total
4-6 Nights
2 listings
5% of total
30+ Nights
18 listings
45% of total
Key Insights
- The most prevalent minimum stay requirement in Shoalhaven Heads is 30+ Nights, adopted by 45% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45%) caters to monthly stays (30+ nights) in Shoalhaven Heads, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45% of Shoalhaven Heads hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shoalhaven Heads.
Shoalhaven Heads Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
7.5% of total
Super Strict 30 Days
2 listings
5% of total
Flexible
8 listings
20% of total
Moderate
6 listings
15% of total
Firm
14 listings
35% of total
Strict
7 listings
17.5% of total
Cancellation Policy Insights for Shoalhaven Heads
- The prevailing Airbnb cancellation policy trend in Shoalhaven Heads is Firm, used by 35% of listings.
- A majority (52.5%) of hosts in Shoalhaven Heads utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35% market standard in Shoalhaven Heads.
- Regularly review your cancellation policy against competitors and market demand shifts in Shoalhaven Heads.
Shoalhaven Heads STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shoalhaven Heads
- The overall average booking lead time for vacation rentals in Shoalhaven Heads is 72 days.
- Guests book furthest in advance for stays during October (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (90 days avg.) sees the longest lead times, while Summer (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Shoalhaven Heads.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Shoalhaven Heads averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shoalhaven Heads (2025)
Amenity Prevalence
Amenity Insights for Shoalhaven Heads
- Popular amenities like TV, Microwave, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shoalhaven Heads to stay competitive.
Shoalhaven Heads Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shoalhaven Heads
- The typical guest profile for Airbnb in Shoalhaven Heads consists of primarily domestic travelers (91%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 90.8% of guests.
- Key international markets include Australia (90.8%) and United Kingdom (1.8%).
- Top languages spoken are English (69.3%) followed by German (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shoalhaven Heads Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,349 | $600.00 | 42% |
| Berry | 115 | $6,185 | $540.04 | 41% |
| Jaspers Brush | 13 | $5,600 | $510.06 | 37% |
| Burrawang | 11 | $5,005 | $523.75 | 43% |
| Berrima | 44 | $4,756 | $426.34 | 42% |
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Robertson | 44 | $4,655 | $375.71 | 40% |
| Dora Creek | 17 | $4,613 | $370.02 | 45% |
| Bombo | 10 | $4,613 | $503.00 | 39% |
| Exeter | 30 | $4,595 | $519.08 | 38% |