Port Macquarie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Port Macquarie in 2025? Explore comprehensive Airbnb analytics for Port Macquarie, New South Wales, Australia to uncover income potential. This 2025 STR market report for Port Macquarie, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 388 active listings.
Whether you're considering an Airbnb investment in Port Macquarie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Port Macquarie Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Port Macquarie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Port Macquarie (2025)
Understanding the monthly revenue variations for Airbnb listings in Port Macquarie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Macquarie is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Macquarie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,596+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,629 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,208 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,161, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Macquarie
Port Macquarie Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Port Macquarie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Macquarie:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Macquarie
Average Daily Rate (ADR) Airbnb Trends in Port Macquarie (2025)
Effective short term rental pricing strategy in Port Macquarie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Macquarie typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $386+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Port Macquarie
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Airbnb Seasonality Analysis & Trends in Port Macquarie (2025)
Peak Season (January, December, April)
- Revenue averages $3,904 per month
- Occupancy rates average 55.0%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,546 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $205
Low Season (February, March, August)
- Revenue drops to average $2,008 per month
- Occupancy decreases to average 41.9%
- Daily rates adjust to average $200
Seasonality Insights for Port Macquarie
- The Airbnb seasonality in Port Macquarie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Port Macquarie's highest earning potential, with monthly revenues capable of climbing to $4,314, occupancy reaching a high of 59.8%, and ADRs peaking at $232.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,907, occupancy could drop to 39.7%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Macquarie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Port Macquarie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Port Macquarie (2025)
Exploring the top neighborhoods for short-term rentals in Port Macquarie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Flynns Beach | Flynns Beach is a beautiful coastal area perfect for families and beach lovers, offering direct access to stunning beaches and great local dining options. | Flynns Beach, Nobbys Beach, Port Macquarie Coastal Walk, Swim with dolphins, Local cafes and restaurants |
| Town Beach | Town Beach is a popular spot for both tourists and locals, known for its vibrant atmosphere and nearby amenities. Ideal for those who want to be close to the heart of Port Macquarie. | Town Beach, Port Macquarie Surf Club, Shopping and dining precinct, Koala Hospital, Port Macquarie's Historic Cemetery |
| Watonga Rocks | A serene natural area that appeals to nature lovers and those looking for a peaceful retreat. Its scenic beauty makes it a prime location for Airbnb rentals. | Watonga Rocks, Fishermans Beach, Scenic coastal walks, Wildlife spotting, Nearby nature reserves |
| Lake Cathie | A tranquil beachside suburb known for its laid-back lifestyle and stunning lakes. Great for families and those wanting a quieter getaway. | Lake Cathie Beach, Lake Cathie Nature Reserve, Fishing spots, Water activities, Community parks |
| Hastings River | The Hastings River area offers beautiful riverside views and activities. A great spot for those who enjoy water sports and fishing. | Hastings River, Fishing and boating, Riverside dining, Kayaking, Scenic river walks |
| Port Macquarie CBD | The central business district is vibrant and well-connected. Great for urban dwellers looking for convenience and entertainment access. | Port Macquarie Museum, Shopping centers, Local markets, Nightlife options, Restaurants and cafes |
| Shelly Beach | A quieter beach location perfect for relaxation and leisure, appealing to those who prefer a less crowded beach experience. | Shelly Beach, Scenic picnic areas, Walking trails, Surfing spots, Local wildlife |
| North Shore | A more secluded area with stunning natural surroundings, ideal for those looking for a getaway close to nature and pristine beaches. | North Shore Beach, Sand dunes, Nature trails, Fishing spots, Birdwatching opportunities |
Understanding Airbnb License Requirements & STR Laws in Port Macquarie (2025)
Yes, Port Macquarie, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Port Macquarie to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Port Macquarie (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Macquariebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deja Bleu - great family home with jetty
Entire Place • 5 bedrooms
5 O'clock Somewhere 6BR slps 18, has kids retreat!
Entire Place • 6 bedrooms
Sunrises over Shelly Beach
Entire Place • 3 bedrooms
Laze @ Lighthouse - family home with pool
Entire Place • 5 bedrooms
Our Family Beach Stay
Entire Place • 3 bedrooms
Kilala - executive style home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Port Macquarie (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Port Macquarie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susan | 16 | $930,103 | 618 | 4.85/5.0 |
| Elders | 61 | $871,591 | 792 | 3.66/5.0 |
| Joshua | 27 | $609,107 | 51 | 1.38/5.0 |
| Gloria | 10 | $377,609 | 6274 | 4.77/5.0 |
| Cass | 6 | $296,913 | 902 | 4.97/5.0 |
| David | 10 | $157,546 | 223 | 4.36/5.0 |
| Sue | 3 | $135,210 | 370 | 4.83/5.0 |
| Alana | 3 | $131,888 | 524 | 4.83/5.0 |
| Randolph | 4 | $115,801 | 492 | 4.78/5.0 |
| Shona | 1 | $111,361 | 46 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Macquarie.
Dive Deeper: Advanced Port Macquarie STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Macquarie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Macquarie Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Macquarie
- The Port Macquarie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 388 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Macquarie, House properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 49% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.4%) offer potential for unique stay experiences.
Port Macquarie Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Macquarie
- The dominant room capacity in Port Macquarie is 2 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.0% of the active Airbnb listings in Port Macquarie, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Macquarie.
Port Macquarie Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Macquarie
- The most common guest capacity trend in Port Macquarie vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Port Macquarie STR market, accounting for 45.9% of listings.
- 38.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Macquarie.
- On average, properties in Port Macquarie are equipped to host 4.6 guests.
Port Macquarie Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Macquarie
- The most common availability pattern in Port Macquarie falls within the 271-366 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Port Macquarie (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Port Macquarie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
19.7% of total
2 Nights
121 listings
33.1% of total
3 Nights
29 listings
7.9% of total
4-6 Nights
36 listings
9.8% of total
7-29 Nights
9 listings
2.5% of total
30+ Nights
99 listings
27% of total
Key Insights
- The most prevalent minimum stay requirement in Port Macquarie is 2 Nights, adopted by 33.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27%) caters to monthly stays (30+ nights) in Port Macquarie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.1% of Port Macquarie hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.7% currently do.
- A 2-night minimum appears standard (33.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Macquarie.
Port Macquarie Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
52 listings
15.2% of total
Super Strict 30 Days
8 listings
2.3% of total
Flexible
57 listings
16.6% of total
Moderate
96 listings
28% of total
Firm
64 listings
18.7% of total
Strict
66 listings
19.2% of total
Cancellation Policy Insights for Port Macquarie
- The prevailing Airbnb cancellation policy trend in Port Macquarie is Moderate, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (44.6%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28% market standard in Port Macquarie.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Macquarie.
Port Macquarie STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Macquarie
- The overall average booking lead time for vacation rentals in Port Macquarie is 60 days.
- Guests book furthest in advance for stays during May (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (71 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Port Macquarie.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Port Macquarie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Port Macquarie (2025)
Amenity Prevalence
Amenity Insights for Port Macquarie
- Essential amenities in Port Macquarie that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Macquarie: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Macquarie to stay competitive.
Port Macquarie Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Port Macquarie
- The typical guest profile for Airbnb in Port Macquarie consists of primarily domestic travelers (85%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 85.1% of guests.
- Key international markets include Australia (85.1%) and United Kingdom (4.3%).
- Top languages spoken are English (68.5%) followed by German (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Port Macquarie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Green Point | 16 | $4,869 | $360.27 | 48% |
| Singleton Council | 154 | $4,304 | $517.74 | 32% |
| Nulkaba | 37 | $4,242 | $524.17 | 30% |
| Broke | 58 | $4,084 | $448.99 | 32% |
| Branxton | 17 | $4,019 | $399.77 | 32% |
| Cessnock | 493 | $3,878 | $416.89 | 35% |
| Coomba Park | 31 | $3,858 | $395.11 | 39% |
| Millfield | 29 | $3,809 | $385.13 | 35% |
| Cessnock City Council | 127 | $3,776 | $436.62 | 35% |
| Seal Rocks | 18 | $3,663 | $405.93 | 35% |