New Brighton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in New Brighton in 2025? Explore comprehensive Airbnb analytics for New Brighton, New South Wales, Australia to uncover income potential. This 2025 STR market report for New Brighton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in New Brighton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Brighton Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Brighton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Brighton (2025)
Understanding the monthly revenue variations for Airbnb listings in New Brighton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Brighton is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Brighton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,053+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,142 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,598 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,487, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Brighton
New Brighton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Brighton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Brighton:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Brighton
Average Daily Rate (ADR) Airbnb Trends in New Brighton (2025)
Effective short term rental pricing strategy in New Brighton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Brighton typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $686+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $393 or more.
- Typical properties (Median) charge around $267 per night.
- Entry-level properties (Bottom 25%) earn around $174 per night.
Average Daily Rate (ADR) Trend by Month in New Brighton
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Airbnb Seasonality Analysis & Trends in New Brighton (2025)
Peak Season (January, December, November)
- Revenue averages $4,833 per month
- Occupancy rates average 50.7%
- Daily rates average $381
Shoulder Season
- Revenue averages $3,104 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $311
Low Season (February, June, July)
- Revenue drops to average $2,184 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $314
Seasonality Insights for New Brighton
- The Airbnb seasonality in New Brighton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Brighton's highest earning potential, with monthly revenues capable of climbing to $5,056, occupancy reaching a high of 54.4%, and ADRs peaking at $382.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,023, occupancy could drop to 26.6%, and ADRs may adjust down to $301.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Brighton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Brighton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Brighton (2025)
Exploring the top neighborhoods for short-term rentals in New Brighton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brighton Beach | A popular destination known for its beautiful beaches and family-friendly atmosphere. Brighton Beach attracts visitors looking to enjoy sun, sand, and local eateries. | Brighton Beach, Brighton Le Sands, Lady Robinsons Beach, Sylvan Grove Reserve, Cook Park |
| Cronulla | Famous for its surfing beaches and vibrant seaside culture. It draws in beach lovers and thrill seekers, making it a prime spot for Airbnb hosting. | Cronulla Beach, Sharks Football Club, Cronulla Park, The Esplanade, Wanda Beach |
| Kogarah | An emerging suburb with convenient transport links and a growing dining scene. It appeals to travelers seeking affordability with easy access to Sydney's attractions. | Kogarah Town Centre, Baldwin Street Park, Kogarah Golf Club, St. George Hospital, Wolli Creek |
| Rockdale | A multicultural hub close to the airport with a range of dining options. It's ideal for visitors looking for authentic cultural experiences while being near the city. | Rockdale Plaza, Rockdale Bicentennial Park, Botany Bay, Cooks River |
| Hurstville | A bustling suburb with shopping, dining, and entertainment options. It is a favored location for those needing proximity to Sydney's business districts. | Hurstville Central, Westfield Hurstville, Hurstville Plaza, Hurstville Park, Heritage Park |
| Sans Souci | A tranquil suburb by the water, popular for families and those who enjoy outdoor activities. Its scenic views make it appealing for a relaxing stay. | Brighton Lakes Golf Club, Sans Souci Park, Kogarah Bay, Aquatic Reserve |
| Barden Ridge | A quiet suburb with a semi-rural feel, popular with families seeking peace but still close to urban amenities. Great for those needing space and relaxation. | Barden Ridge Park, The Ridge Golf Driving Range, Barden Ridge Community Centre |
| South Hurstville | An up-and-coming area that's affordable and close to transport links, making it attractive to visitors who need easy access to the city. | Hurstville Golf Club, South Hurstville Urban Park, Local cafes and shops |
Understanding Airbnb License Requirements & STR Laws in New Brighton (2025)
Yes, New Brighton, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Brighton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in New Brighton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Brightonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
20 Steps, Beachfront Home! Stunning & Stylish
Entire Place • 4 bedrooms
TEMPLE BEACH HOUSE
Entire Place • 5 bedrooms
Listening to waves at New Brighton 'Beach House'
Entire Place • 3 bedrooms
Best beachfront New Brighton
Entire Place • 3 bedrooms
The Tern Beach House
Entire Place • 2 bedrooms
North Byron 'Absolute' Beachfront Boathouse
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Brighton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Brighton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janene & Cameron | 2 | $91,384 | 646 | 4.92/5.0 |
| North Coast Lifestyle Properti | 5 | $91,157 | 52 | 4.73/5.0 |
| Jenny | 1 | $88,402 | 79 | 4.82/5.0 |
| Tina | 1 | $83,810 | 75 | 4.79/5.0 |
| Steven | 1 | $57,852 | 191 | 4.89/5.0 |
| Belinda | 1 | $48,824 | 39 | 4.90/5.0 |
| Carlo | 1 | $48,008 | 26 | 5.00/5.0 |
| Rebecca | 2 | $43,766 | 41 | 4.87/5.0 |
| Adam | 1 | $31,729 | 20 | 4.95/5.0 |
| Luxico | 2 | $26,472 | 10 | 2.44/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Brighton.
Dive Deeper: Advanced New Brighton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Brighton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Brighton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Brighton
- The New Brighton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Brighton, House properties are the most common (92.6%), reflecting the local real estate landscape.
- Houses represent a significant 92.6% portion, catering likely to families or larger groups.
New Brighton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Brighton
- The dominant room capacity in New Brighton is 3 bedrooms listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 48.1% of the active Airbnb listings in New Brighton, indicating a high concentration in these sizes.
- A significant 66.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Brighton.
New Brighton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Brighton
- The most common guest capacity trend in New Brighton vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the New Brighton STR market, accounting for 59.2% of listings.
- 62.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Brighton.
- On average, properties in New Brighton are equipped to host 5.7 guests.
New Brighton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Brighton
- The most common availability pattern in New Brighton falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in New Brighton (25.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Brighton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
7.7% of total
2 Nights
6 listings
23.1% of total
3 Nights
5 listings
19.2% of total
4-6 Nights
2 listings
7.7% of total
7-29 Nights
4 listings
15.4% of total
30+ Nights
7 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in New Brighton is 30+ Nights, adopted by 26.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in New Brighton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 26.9% of New Brighton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Brighton.
New Brighton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
24% of total
Flexible
2 listings
8% of total
Moderate
1 listings
4% of total
Firm
5 listings
20% of total
Strict
11 listings
44% of total
Cancellation Policy Insights for New Brighton
- The prevailing Airbnb cancellation policy trend in New Brighton is Strict, used by 44% of listings.
- A majority (64.0%) of hosts in New Brighton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44% market standard in New Brighton.
- With 44% using Strict terms, this is a viable option in New Brighton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in New Brighton.
New Brighton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Brighton
- The overall average booking lead time for vacation rentals in New Brighton is 62 days.
- Guests book furthest in advance for stays during April (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (71 days avg.) sees the longest lead times, while Summer (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in New Brighton.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these New Brighton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Brighton (2025)
Amenity Prevalence
Amenity Insights for New Brighton
- Essential amenities in New Brighton that guests expect include: Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Brighton: Essentials, Smoke alarm.
- Prioritize adding missing essentials: Essentials, Smoke alarm.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Brighton to stay competitive.
New Brighton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Brighton
- The typical guest profile for Airbnb in New Brighton consists of primarily domestic travelers (86%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 86.4% of guests.
- Key international markets include Australia (86.4%) and United States (3%).
- Top languages spoken are English (75.3%) followed by German (4.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Brighton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |
| Uki | 14 | $3,492 | $275.12 | 40% |
| Gold Coast City | 5,526 | $3,362 | $265.25 | 51% |
| Bogangar | 117 | $3,299 | $350.07 | 42% |
| Scenic Rim Regional | 284 | $3,224 | $243.05 | 46% |