Nelson Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Nelson Bay in 2025? Explore comprehensive Airbnb analytics for Nelson Bay, New South Wales, Australia to uncover income potential. This 2025 STR market report for Nelson Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 465 active listings.
Whether you're considering an Airbnb investment in Nelson Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nelson Bay Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nelson Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nelson Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Nelson Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nelson Bay is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nelson Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,661+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,519 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,511 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,189, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nelson Bay
Nelson Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nelson Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nelson Bay:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nelson Bay
Average Daily Rate (ADR) Airbnb Trends in Nelson Bay (2025)
Effective short term rental pricing strategy in Nelson Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nelson Bay typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $573+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $416 or more.
- Typical properties (Median) charge around $302 per night.
- Entry-level properties (Bottom 25%) earn around $207 per night.
Average Daily Rate (ADR) Trend by Month in Nelson Bay
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Airbnb Seasonality Analysis & Trends in Nelson Bay (2025)
Peak Season (January, December, April)
- Revenue averages $5,207 per month
- Occupancy rates average 40.2%
- Daily rates average $403
Shoulder Season
- Revenue averages $3,218 per month
- Occupancy maintains around 30.6%
- Daily rates hold near $336
Low Season (July, August, September)
- Revenue drops to average $2,462 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $294
Seasonality Insights for Nelson Bay
- The Airbnb seasonality in Nelson Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nelson Bay's highest earning potential, with monthly revenues capable of climbing to $6,241, occupancy reaching a high of 47.1%, and ADRs peaking at $468.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,183, occupancy could drop to 20.5%, and ADRs may adjust down to $291.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nelson Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nelson Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nelson Bay (2025)
Exploring the top neighborhoods for short-term rentals in Nelson Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nelson Bay Marina | A vibrant hub for tourists featuring waterfront access, dining, and a range of water activities. Perfect for guests looking for convenience and picturesque views. | Dolphin Watching Cruises, Fishing Charters, Jet Ski Rentals, Sky Diving Nelson Bay, Bay Village Shopping Centre |
| Shoal Bay | Famous for its beautiful beach and stunning natural scenery, Shoal Bay attracts visitors seeking relaxation and outdoor activities. Ideal for families and beach lovers. | Shoal Bay Beach, Tomaree National Park, Little Beach, Dune Beach, Shoal Bay Country Club |
| Anna Bay | Known for its adventure sports including sandboarding and bushwalking, Anna Bay appeals to those looking for thrilling outdoor experiences. | Sand Dunes, Stockton Beach, Anna Bay Beach, Toboggan Hill Park, Camel Rides |
| Port Stephens | A larger area encompassing Nelson Bay, it offers diverse experiences from beaches to wildlife and is popular among nature enthusiasts and families. | Sand Dunes Adventure, Port Stephens Koala Sanctuary, Irukandji Shark & Ray Encounters, Marine Park, Nelson Head Heritage Lighthouse |
| Fingal Bay | A quieter area known for its pristine beaches and nature walks, ideal for guests wanting a more laid-back stay. Appeals to couples and families alike. | Fingal Bay Beach, Fingal Spit, Dolphin Swim Australia, Local cafes and restaurants, Walking Trails |
| Corlette | A peaceful residential area near the bay that offers a tranquil environment for guests looking for a relaxing getaway close to Nelson Bay. | Corlette Beach, Bagnalls Beach, Corlette Point, Walking tracks along the bay, Nearby local shops |
| Worimi National Park | A natural park offering stunning landscapes and outdoor activities. Perfect for nature lovers and adventurers seeking scenic beauty and wildlife. | Sand Dunes, Wildlife Viewing, Bushwalking Trails, Fishing Spots, Picnic Areas |
| Nelson Bay CBD | The central business district of Nelson Bay with shops, dining, and easy access to services. Great for guests wanting to stay close to the action. | Nelson Bay Shopping Centre, Restaurants and Cafes, Local Markets, Centennial Park, Wharf Area |
Understanding Airbnb License Requirements & STR Laws in Nelson Bay (2025)
Yes, Nelson Bay, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nelson Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Nelson Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nelson Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Drift
Entire Place • 7 bedrooms
Fun house! 400mtrs to D'albora Marinas & Beach
Entire Place • 6 bedrooms
Tropicality - Family retreat with heated pool
Entire Place • 4 bedrooms
Dutchie's Beach Oasis - Private home with pool, wa
Entire Place • 5 bedrooms
Vue One Nelson Bay Waterfront Luxury
Entire Place • 4 bedrooms
Embracing Dutchies – ocean and beach views
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nelson Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nelson Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| O'Meara Property Pty Limited | 132 | $3,357,302 | 869 | 3.20/5.0 |
| Winning | 67 | $897,695 | 532 | 3.01/5.0 |
| Michelle And Shane | 11 | $731,115 | 539 | 4.69/5.0 |
| LJ Hooker | 26 | $673,283 | 348 | 3.87/5.0 |
| Follo | 9 | $651,598 | 83 | 3.28/5.0 |
| Bay Holidays | 19 | $606,498 | 153 | 4.33/5.0 |
| Holiday Rental Specialists | 13 | $590,289 | 140 | 2.63/5.0 |
| Belle Escapes | 7 | $258,857 | 72 | 3.16/5.0 |
| Sonja | 2 | $228,079 | 4 | 2.50/5.0 |
| Rodney | 1 | $224,479 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nelson Bay.
Dive Deeper: Advanced Nelson Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nelson Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNelson Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nelson Bay
- The Nelson Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 465 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nelson Bay, Apartment/Condo properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.4%) offer potential for unique stay experiences.
Nelson Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nelson Bay
- The dominant room capacity in Nelson Bay is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.6% of the active Airbnb listings in Nelson Bay, indicating a high concentration in these sizes.
- A significant 49.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nelson Bay.
Nelson Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nelson Bay
- The most common guest capacity trend in Nelson Bay vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Nelson Bay STR market, accounting for 51.2% of listings.
- 57.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nelson Bay.
- On average, properties in Nelson Bay are equipped to host 5.4 guests.
Nelson Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nelson Bay
- The most common availability pattern in Nelson Bay falls within the 271-366 days range, representing 62.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nelson Bay (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nelson Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
4.5% of total
2 Nights
89 listings
20% of total
3 Nights
44 listings
9.9% of total
4-6 Nights
9 listings
2% of total
7-29 Nights
4 listings
0.9% of total
30+ Nights
280 listings
62.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nelson Bay is 30+ Nights, adopted by 62.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (62.8%) caters to monthly stays (30+ nights) in Nelson Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 62.8% of Nelson Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 62.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nelson Bay.
Nelson Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
203 listings
52.9% of total
Super Strict 60 Days
3 listings
0.8% of total
Flexible
18 listings
4.7% of total
Moderate
63 listings
16.4% of total
Firm
53 listings
13.8% of total
Strict
44 listings
11.5% of total
Cancellation Policy Insights for Nelson Bay
- The prevailing Airbnb cancellation policy trend in Nelson Bay is Super Strict 30 Days, used by 52.9% of listings.
- There's a relatively balanced mix between guest-friendly (21.1%) and stricter (25.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 52.9% market standard in Nelson Bay.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nelson Bay.
Nelson Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nelson Bay
- The overall average booking lead time for vacation rentals in Nelson Bay is 61 days.
- Guests book furthest in advance for stays during November (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Nelson Bay.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Nelson Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nelson Bay (2025)
Amenity Prevalence
Amenity Insights for Nelson Bay
- Essential amenities in Nelson Bay that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nelson Bay: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nelson Bay to stay competitive.
Nelson Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nelson Bay
- The typical guest profile for Airbnb in Nelson Bay consists of primarily domestic travelers (86%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.6% of guests.
- Key international markets include Australia (85.6%) and United Kingdom (4.6%).
- Top languages spoken are English (66.8%) followed by Spanish (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nelson Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Green Point | 16 | $4,869 | $360.27 | 48% |
| Dora Creek | 17 | $4,613 | $370.02 | 45% |
| Singleton Council | 154 | $4,304 | $517.74 | 32% |
| Nulkaba | 37 | $4,242 | $524.17 | 30% |
| Broke | 58 | $4,084 | $448.99 | 32% |
| Branxton | 17 | $4,019 | $399.77 | 32% |
| Cessnock | 493 | $3,878 | $416.89 | 35% |
| Coomba Park | 31 | $3,858 | $395.11 | 39% |
| Millfield | 29 | $3,809 | $385.13 | 35% |
| Cessnock City Council | 127 | $3,776 | $436.62 | 35% |