Narooma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Narooma in 2025? Explore comprehensive Airbnb analytics for Narooma, New South Wales, Australia to uncover income potential. This 2025 STR market report for Narooma, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Narooma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Narooma Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Narooma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Narooma (2025)
Understanding the monthly revenue variations for Airbnb listings in Narooma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Narooma is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Narooma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,293+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,128 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,807 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $910, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Narooma
Narooma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Narooma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Narooma:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Narooma
Average Daily Rate (ADR) Airbnb Trends in Narooma (2025)
Effective short term rental pricing strategy in Narooma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Narooma typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $143 per night.
Average Daily Rate (ADR) Trend by Month in Narooma
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Airbnb Seasonality Analysis & Trends in Narooma (2025)
Peak Season (January, December, April)
- Revenue averages $3,287 per month
- Occupancy rates average 42.0%
- Daily rates average $243
Shoulder Season
- Revenue averages $2,340 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $221
Low Season (June, July, August)
- Revenue drops to average $1,668 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $199
Seasonality Insights for Narooma
- The Airbnb seasonality in Narooma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Narooma's highest earning potential, with monthly revenues capable of climbing to $4,142, occupancy reaching a high of 50.1%, and ADRs peaking at $270.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,507, occupancy could drop to 24.0%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Narooma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Narooma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Narooma (2025)
Exploring the top neighborhoods for short-term rentals in Narooma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Narooma Beach | Beautiful beach town with stunning coastal views, ideal for travelers seeking sun, sand, and relaxation. It's a popular destination for families and water sports enthusiasts. | Narooma Beach, Moruya River, Narooma Golf Club, Glasshouse Rocks, Montague Island |
| Dalmeny | A quiet coastal suburb close to Narooma, known for its natural beauty and tranquility. Attracts visitors looking for a peaceful beach getaway. | Dalmeny Beach, Duesbury Walk, Coastal Walking Trails, Nearby National Parks, Scenic Lookouts |
| Montague Island | A nature lover's paradise, famous for its wildlife and stunning scenery. Ideal for eco-tourists and those interested in marine life and nature walks. | Montague Island Nature Reserve, Seal Colonies, Dolphin Watching, Bird Watching, Historic Lighthouse |
| Bodalla | Famous for its dairy farms and rural charm, Bodalla appeals to visitors looking for a countryside experience while being close to the coast. | Bodalla Dairy Shed, Bodalla State Forest, Local Cheese Factory, Bushwalking Trails, Art Galleries |
| Bermagui | A neighboring coastal town known for its fishing, swimming, and scenic beauty, ideal for those wanting a vibrant beach culture yet a relaxed atmosphere. | Blue Pool, Bermagui Harbour, Fishing and Diving Spots, Cobb Heads Scenic Area, Bermagui River |
| Nelligen | A small village located along the river, offering a unique charm and great opportunities for kayaking and fishing, perfect for weekend getaways. | Nelligen River, Historical Punt, Kayaking, Local Pubs, Scenic Picnic Areas |
| Tuross Head | A coastal village characterized by its beautiful beaches and quiet environment, great for families and retirees looking for a peaceful retreat. | Tuross Lake, Tuross Head Beach, Fishing Spots, Cycling and Walking Paths, Local Markets |
| Mystery Bay | A hidden gem with stunning beaches, ideal for travelers seeking solitude and natural beauty. Great for artistic retreats and nature lovers. | Mystery Bay Beach, Relaxation Spots, Local Wildlife, Short Hiking Trails, Secluded Picnic Areas |
Understanding Airbnb License Requirements & STR Laws in Narooma (2025)
Yes, Narooma, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Narooma to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Narooma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naroomabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gareth House
Entire Place • 7 bedrooms
Luxury Apartment with views & more - Narooma
Entire Place • 3 bedrooms
Montague Sunrise - 2 Riley Street, Narooma
Entire Place • 3 bedrooms
Amooran Cottage
Entire Place • 3 bedrooms
10 Harper Crescent Narooma
Entire Place • 4 bedrooms
Farm Stay Cottage in Narooma Tilba area fast Wi-fi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Narooma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Narooma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Whale Coast | 60 | $1,140,584 | 620 | 3.94/5.0 |
| John | 2 | $101,124 | 113 | 4.81/5.0 |
| Sally | 1 | $63,892 | 71 | 4.89/5.0 |
| Host #491713624 | 5 | $52,553 | 0 | 0.00/5.0 |
| Kylie | 1 | $52,412 | 176 | 4.98/5.0 |
| Robert | 2 | $47,737 | 150 | 4.96/5.0 |
| Maya And John | 1 | $47,443 | 51 | 4.86/5.0 |
| Sarah | 1 | $43,178 | 17 | 4.82/5.0 |
| Wendy | 1 | $33,661 | 534 | 4.98/5.0 |
| Yvonne | 1 | $28,054 | 112 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Narooma.
Dive Deeper: Advanced Narooma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Narooma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNarooma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Narooma
- The Narooma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.9% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Narooma, Apartment/Condo properties are the most common (54.4%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.6%) offer potential for unique stay experiences.
Narooma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Narooma
- The dominant room capacity in Narooma is 2 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Narooma, indicating a high concentration in these sizes.
- A significant 41.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Narooma.
Narooma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Narooma
- The most common guest capacity trend in Narooma vacation rentals is listings accommodating 4 guests (35.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Narooma STR market, accounting for 62.3% of listings.
- 46.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Narooma.
- On average, properties in Narooma are equipped to host 5.1 guests.
Narooma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Narooma
- The most common availability pattern in Narooma falls within the 271-366 days range, representing 65.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Narooma (45.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Narooma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
2.3% of total
2 Nights
35 listings
40.2% of total
3 Nights
13 listings
14.9% of total
4-6 Nights
9 listings
10.3% of total
30+ Nights
28 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Narooma is 2 Nights, adopted by 40.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Narooma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.2% of Narooma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.3% currently do.
- A 2-night minimum appears standard (40.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Narooma.
Narooma Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
53 listings
67.9% of total
Flexible
4 listings
5.1% of total
Moderate
6 listings
7.7% of total
Firm
5 listings
6.4% of total
Strict
10 listings
12.8% of total
Cancellation Policy Insights for Narooma
- The prevailing Airbnb cancellation policy trend in Narooma is Super Strict 30 Days, used by 67.9% of listings.
- There's a relatively balanced mix between guest-friendly (12.8%) and stricter (19.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 67.9% market standard in Narooma.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Narooma.
Narooma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Narooma
- The overall average booking lead time for vacation rentals in Narooma is 74 days.
- Guests book furthest in advance for stays during May (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (92 days avg.) sees the longest lead times, while Summer (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Narooma.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Narooma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Narooma (2025)
Amenity Prevalence
Amenity Insights for Narooma
- Essential amenities in Narooma that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Microwave are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Narooma: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Narooma to stay competitive.
Narooma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Narooma
- The typical guest profile for Airbnb in Narooma consists of primarily domestic travelers (90%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 90.4% of guests.
- Key international markets include Australia (90.4%) and United States (2%).
- Top languages spoken are English (72%) followed by Chinese (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and Canberra.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Narooma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Callala Beach | 141 | $4,184 | $445.52 | 36% |
| Hyams Beach | 104 | $3,791 | $448.61 | 33% |
| Huskisson | 213 | $3,731 | $333.35 | 40% |
| Bendalong | 29 | $3,471 | $380.53 | 30% |
| Myola | 11 | $3,317 | $414.89 | 31% |
| Shoalhaven City Council | 1,122 | $3,269 | $381.96 | 35% |
| Vincentia | 409 | $3,122 | $351.92 | 36% |
| Mossy Point | 22 | $2,979 | $288.09 | 39% |
| St Georges Basin | 51 | $2,917 | $317.76 | 39% |